How can you get the right site links for your site?
-
Hello all,
I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result.
Different things come up when you search Loco2 and Loco 2.
We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2.
Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links.
Ideally what we want is:
-
Loco2 to be recognised as the brand NOT Loco 2
-
The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2)
-
For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.)
Many thanks in advance!
Anila
-
-
Alan,
On that note, do you recommend demoting the sitelinks via webmaster to get Google to replace it with the better optimized and relevant pages? or just let time do its thing
Thanks
-
The more emphasis, signals and depth of content, supported by a stronger individual page focused inbound link effort, the more likely the pages you care about will be to end up in sitelinks.
There isn't one formula unique to sitelinks that Google specifies, so I've only ever just applied best practices SEO concepts to my desired goal. And have seen those pages sometimes become sitelinks.
-
Have you got any suggestions of how to optimize for the brand Loco2 without coming across as OTT. The reason is we already have Loco2 on a lot of pages. Should we try and optimise each page we want as a site link for Loco2 AND relevant terms for that page?
-
We will try to optimise site pages that we want to come up. What tips do you have for that. For example on the Times and Tickets, do we need to make it explicit that this is where you can search and book trains? should this be via H1 tags or meta data or something else. The reason I ask this is that there is only a little text on this page for a reason as it's function is as a software tool.
What about the Loco2 / Loco 2 discrepancy? That is the main issue - we would like to see substantial site links that are identical for both these terms (I have changed the question to reflect this!)
-
It's correct that you can't directly control or dictate which pages Google includes in sitelinks. You can, however, help influence this by better optimizing the pages you want included through more emphasis on your brand within the content of those pages - integrate brand references within on-page content. Then, work to get a mix of brand-centric anchor text into links coming from other sites that point to those pages.
It's not a guarantee, however I've seen some success in this method for various clients.
-
This could be that LoCO2 is another branded term another company is using like LoCO2 Energy.
This can be fixed by just SEO the pages that you want to be indexed and searched. Majority of the time companies with less competitors using the same branded terms, they have a higher chance of dominating the SERP, this could be the case for your brand.
My suggestions, you should optimize your and build links around your targeted brand term 'Loco2'.
If you want more sitelinks, or more related site links(currently you have About - FAQs - Blog - Inspire me) you can demote these sitelinks within Google Webmaster Tools. You can list the subfolders you don't want to appear in sitelinks extension and it will randomly fill it with another link.
I don't believe you can CHOOSE which links appear at the sitelinks but only what not to include.
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I avoid too many internal links in my site navigation?
Hi! I always get this notification on my pages 'Avoid Too Many Internal Links' when I run the Page Optimization Score. And this is the message I get how to fix it: Scale down the number of internal links on your page to fewer than 100, if possible. At a minimum, try to keep navigation and menu links to fewer than 100. On my website I got a desktop navigation menu and a mobile variant, so in the source this will show more internal links. If I hide those links with CSS for the view, is the problem then solved? So Does Google then see less internal links? Or does Google crawl everything? I'm curious how I can fix this double internal links issue with my navigation menu.
Technical SEO | | Tomvl
What are you guys ideas / experiences about this?0 -
I have made my new website live. But while checking in Google it is not showing in search result ( site: www.oomfr.com ). Can anybody please advice.
Hi Team, I have made my new website live. But while checking in Google it is not showing in search result ( site: www.oomfr.com ). Can anybody please advice.
Technical SEO | | nlogix0 -
Why is this site beating mine? I can't work it out!
I feel my site is not to bad. Needs more work and could be better but what site could not, However i'm bamboozled by some of the sites that are out ranking me on key terms. e.g. Horse Rugs http://www.fasttackdirect.co.uk/products-1-122/Horse_Clothing/HORSE_RUG_SALE.html ranking 8th http://www.centralsaddlery.co.uk/horse/horse-rugs/ not ranking in first 10 pages I dont expect my site (the later) to rank well as its not up there with the bigger players in our industry yet however I can't see why a page like the one i mentioned is ranking so well when as far as i can see its not as well optimized and has very little content. This is not me ranting about it or whining about why i'm not top etc. I just can't work it out and would love sombody to explain the reasons for this? The only thing i can think of is that they have more category with the words "Horse Rugs" in them. Other than that i'm stumped! Ideas on a postcard please!
Technical SEO | | mark_baird0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
Google is keeping very old title tags in the SERPs for my site. How can I fix this?
Hi Around 6 months ago a site I work with changed its brand. One company became two. Despite changing the title when a new site went live around 6 months ago Google still picks up the old title for certain search results relevant to the old title. When a search result is relevant to the new title it shows that. It's very frustrating as we are trying to re-brand and do not want the old brand name showing for some very important search results. Thanks in advance for your help Paul
Technical SEO | | pauldoffman0 -
Can leaving up old web pages no longer accessible through my site navigation hurt my rankings?
My firm recently overhauled a client's website. As part of the project, we gave the content a new structure, eliminating certain pages and creating several new ones. However, I just found out that some of the "old" pages (the ones we supposedly eliminated) still appear in the Google SERPs. Somehow, the client - who handled the coding - let these pages remain live even though they can no longer be accessed through the site navigation. This seems like something that could hurt the client's SEO rankings, but I want to make sure before contacting the client and suggesting they take down the old pages. Can anyone confirm my suspicion?
Technical SEO | | matt-145670 -
What are the best Free Press release sites to gain free links
Hi I am trying to find some good free press release sites that allow you to have a link with your press release to help drive traffic to your site but all the ones that i have found do not have links within them. The only ones i can find where you can have links in them are paid ones. Does anyone use press release sites to gain links to their sites and if so could you let me know which ones they are please and how important you feel they are.
Technical SEO | | ClaireH-1848860 -
Snagged an Expired Domain Best way to get all the Link Juce?
Found a PR4 domain that had expired and not been renewed. Best way to get all the link juice from it? just 301 the whole thing to MY main domain?
Technical SEO | | bozzie3110