Keywording strategy
-
I'm optimizing my personal website which display my portfolio and the services offered for my city, Colorado Springs. The first 5 content keywords in webmasters tool in order of the signifiance are photography, clotaire, damy, colorado, springs. Should I change the order of the keywords by emphasizing more on the targeted area or on the services offered?
-
Have you checked the google keyword external tool to get an idea of the # of searches per month you get on certain combinations of keywords? That will help you decide the order of the keywords.
For example you might find out that more people search for "Photographer Colorado Springs"
-
Hey Mark,
That's what I'm doing, I started all of my title tags, alt, H with that sentence and also I'`m using any resource available from Google from Places to GWT and GA. The targeting systems on GWT only allows me to target at a country level...
Thanks,
Clotaire Damy
-
Clotaire-
Within Google Webmaster tools you should always focus on the services offered for keywords because there is another section that allows you to focus on the geo-targeting of your local area.
But also, depending on how competitive your local situation is in photography, don't forget to combine keywords together to create additional value. "Colorado Springs Photography" can be more powerful for you that just plain "photography".
Also, make sure you are registered on google places and have some of your customers provide some citations and reviews. This can deliver short and long term SEO value for you.
Good luck. Hope this helps.
Mark
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
.org EMD - worth it or should we go with a lesser keyworded .com
Hello, A client of mine really wants to go with a 3 keyword EMD .org kw1kw2kw3.org The other option is to buy a non EMD .com with 2 of the keywords in it. I am leaning towards the .com, I don't think .org's are very professional, and EMDs seem to be going out of style, but please give your honest opinion now and what will happen in the coming years. Thanks
Branding | | BobGW0 -
Blog SEO strategy
Hi Moz community, we are looking for some advice on our blog/SEO strategy. I hope to find some people who faced similar challenges in the past. Wishlist currently has one blog (http://blog.enjoywishlist.com/), which has two main focus points. One main focus is to portray and encourage a lifestyle that is conducive with our product offering. The main driver behind the content we post is for SEO optimization for our B2C clients. The other focus for our blog is to target current and potential clients on the B2B side of things. That content is much more driven by a target audience and different topics. It is hard to address two audience in one blog and we are working with the idea of separating the blog into two different host domains. Along with the blogs we will also move the landing pages for B2C and B2B into different domains and link these as appropriate. The challenge we face is understanding if it would benefit us to host these two blogs on different domains. We are also wondering if it would help our hurt our SEO to take the content related to our corporate blog and move it to the new domain? Advice appreciated! Thanks Andreas
Branding | | AndreasD1 -
Changing My Home Page Focus Keyword
Hello, We recently launched a new home page design on our company website, but we still have the same focus keyword in the title, H1, and in parts of the page copy. However, this focus keyword no longer represents our entire brand. We want to change the focus keyword and have done some research on the keyword difficulty and local searches in Google, but are still uncertain on the potential effects. Let me explain our situation more in depth. Instabill provides business owners with merchant accounts and other services. Our current focus keyword is offshore merchant accounts. However, over the past three months, we have been helping businesses establish US merchant accounts (retail, mobile, and online--but retail and mobile to US only while online to merchants everywhere) and intend to continue to increase our US merchant base. We are also still able to provide offshore merchant accounts. Our fear is that when a US merchant comes to our website (http://www.instabill.com), they will see Offshore Merchant Accounts in big H1 letters and leave our site since they want a local US merchant account. However, we still want to make sure our international merchants know we can still work with them. Thus said, we would like to change our focus keyword to something more broad, but still descriptive of our brand: merchant services. To elaborate, we want our H1 heading to read Merchant Services for Retail and Online Businesses. Merchant services is more descriptive since we provide more than just merchant accounts. We also provide the payment gateway, free shopping cart modules, help registering businesses, help obtaining an SSL certificate, and a discounted PCI Certification Service through McAfee. We have more than one page on our website that ranks for the term online merchant accounts, but none that rank for merchant services. However, we are willing to put in the work to ensure we optimize our website properly and put in the effort to make the change successful. Merchant services is also a keyword we would like to optimize on our website, so making the change on the home page will only help the steps in the process. Statistics:
Branding | | Instabill
Offshore Merchant Accounts has a 35% difficulty level and we consistently rank for SERPs #1 and #2. This term, according to the Google Keyword Tool, only receives 70 monthly searches in the US, 50 in the UK, 10 in Canada, and 10 in Australia. These are the four countries of most importance to our website. Merchant Services has a 57% difficulty level and we do not rank for it in Google at all since we have never tried to optimize for this term in the past. Also according to the Google Keyword Tool, this term receives 14,800 monthly searches in the US, 1,600 in the UK, 590 in Canada, and 260 in Australia. Clearly, merchant services could potentially get us much more traffic than offshore merchant accounts if transitioned correctly. I suppose my bottom line question is this: Would it be a bad idea to change my primary focus keyword on my home page? What type of results should I expect to see if searching Google for my company name? Thank you for all of your help. Meghan
Senior Copywriter of Instabill0 -
Social Media Accounts for International Strategies
Hi! we have a client that wants to begin doing business in Italy and France. As they don't sell directly to final customer, they need to generate brand awareness first in those market. We are thinking of a content marketing strategy. As they are a furniture company and they create a very nice product, we think we can work a lot with pictures and articles. We think that Pinterest, Picassa and flickair will all be very important for the strategy. For sure, we know they should create a Facebook Account for each country, but what happens with twitter, pinterest, flickair, youtube ...? Should they also create an account for each country? They are not a very big company, and I am not sure about if they would be able to generate enough content for each account if they have an account per country. What do you think? One account per country or can we avoid that for some social networks? Thank you!
Branding | | teconsite0 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
Value of Keyword Twitter and Facebook accounts
This is just a general discussion on your thoughts on the value of obtaining keyword Twitter & Facebook accounts ( especially if you have a brand name not connected to your primary keywords) For Example: What do you think the value/benifits are of obtaining accounts such as:
Branding | | James77
http://twitter.com/#!/keyword
http://facebook.com/keyword Thanks0 -
Brand(keyword) - dominate on SERP
Hi, I'm opening this topic here, to discuss about brand domination, but maybe more concentrated for europe countries than google.com Write here your suggestions,tactics, and more about social profiles and mini-blogs. For example, if we like to dominate for keyword "seomoz" than we will take some social profiles and miniblogs with seomoz, but write mroe about tactics to rank this profiles and miniblogs higher. Not only to create, but what kind of things to do regularly to have this profiles on top #10. ( miniblogs i mean like user.wordpress.com, user.blogger.com, user.tumblr.com etc.. ) Write here your tactics, but only if you are experienced on this! Thanks.
Branding | | leadsprofi0