Best AdWords Training?
-
We want to give some adwords training to some of our internal staff with no prior SEO / PPC knowledge.
We want to find:
- A good comprehensive Adwords reference book and
- A good beginner's Adwords online training course
Any recommendations on some good options for the above?
-
Sorry to revive an old thread, but I was considering starting on the Google Adwords course.
Are there better options than the Google one?
-
The main links that helped me were:
- http://www.google.com/ads/learn/all-topics.html
- http://www.pagezero.com/publications/google-adwords-guide.php#freedownload
Thanks
-
Your link led me to this
http://www.google.com/ads/learn/all-topics.html
Which is a great series of intro movies that should do the trick before the rest of the people jump in.
-
Hi Alex, as you mentioned that you want some ad words training to some of your staff which had no knowledge of SEO/PPC so I am referring you the links from which your both query had been easily solved.
1. http://www.pagezero.com/publications/google-adwords-guide.php#freedownload & http://ppcblog.com/comprehensive-course-just-for-google-adwords/
2.http://www.squiz.co.uk/services/training/adwords-101 & http://emoneymakingonline.com/2010/05/10/free-adwords-course-for-beginners/ & http://www.adwordsstrategy.com/for-ppc-beginners-only-adwords-academy-online-training-course/.
I am sure that by referring the above links your whole problem had been easily solved.
-
I agree the ofifcial Google course content is good for Brginners yet if you want to take it up a notch another good example is Market Motive PPC training example here:
http://www.marketmotive.com/internet-marketing-training-and-certification-signup?top=home&topic=PPC
-
Hi Czarto,
Speaking from experience, There really isnt a better source to learn Adwords IMO than Google itself. http://www.google.com/adwords/professionals/
They have all of their exam certification training guides online for free. There are about 14 chapters, some of which you can skip but by after reading it all, they will all have a pretty good understanding of Adwords.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adwords GEO Targeting Via Checkin
Hi There, I have done a fair bit of searching for the answer to my question but to no avail, maybe it's not possible. With Google AdWords is it possible to target check-ins to premises. So say someone visits a place or checks-in, they get to a see an Ad. I can't see how it would be possible but maybe they have Googled the business, then they walk in and Google shows the ad based on IP address. So for example. people who visited the Rose & Crown in York could be shown hangover cures the next day, whilst they are laid-up in bed? Cheers Mozzers. Neil
Paid Search Marketing | | nezona1 -
Adwords Bidding
I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword. Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric. Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?
Paid Search Marketing | | Gavo0 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
How to access bing adwords?
Hi Guys, One of my friend using bing adwords, he want to give me user access for that account for that i have create one microsoft outlook mail like [email protected], now he has given access to me but confuse how to access the account? Is this a url - http://advertise.bingads.microsoft.com/en-us/sign-up ? Thanks! Dev
Paid Search Marketing | | devdan0 -
Put AdWords mobile ads in separate Campaign or AdGroup?
We want to ramp up traffic from the segment "Mobile with Full Browser" under enhanced campaigns in Google AdWords. Our Google rep said that it would be best to do this from within the same campaign. We're contemplating pulling the mobile traffic conversion effort out into its own campaign in order to more easily track performance. Background: We bid down traffic from "Mobile with Full Browser" to -100% because initially it performed poorly. We've improved our mobile experience and we want to try again. We're contemplating building mobile versions of our current ads using the AdWords functionality that does this, and watching how the mobile ads and the segment "Mobile with Full Browser" responds this time. Separate campaign or from within the same campaign. What would you do? Thanks,
Paid Search Marketing | | mbiskup0 -
Adwords keyword vs exact match kw
Hi guys, I have been using an excellent script that showed me the keywords I was bidding on and the keywords they were matched on by Adwords. I was using the following script: http://www.getelastic.com/exact-keywords-google-analytics/ But I'm under the impression Google changed the way these data can be matched. I now have multiple questions: Does anyone have another script that gives me the same results? Has anyone seen an announcement on why Google has changed this? Might this js solution still be working? http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.php Cheers and thanks for all the suggestions! Arnout
Paid Search Marketing | | hellemans0 -
Yahoo Showing Adwords URLS in Organic Results
a client is getting adwords campaign url's showing up high in the SERPs, like 2 spots under the original page. The actual unique page is number one, and number three is the same page except the url is pulled from and adwords click My guess is that yahoo is crawling adsense and mistakenly following it as a link. It's crazy that it ranks on the 3rd page though... At the same time I have recently seen 25 pages deindexed in Google! How could this happen - could these two be related. I read this forum post about similar things happening in yahoo to their site Could this be a duplicate content issue (copyscape is showing no duplicate content) or are my pages getting indexed for some other reason?
Paid Search Marketing | | imageworks-2612900 -
Bad Adwords Leads and B2B Placement Ideas
Hello, I have two PPC related questions that hopefully someone could help with. My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it? Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different. Any insight will be greatly appreciated! Thanks, Michal
Paid Search Marketing | | michalseo0