Best Social Sharing Platform for B2b sites
-
Guess that title of the question says it all. What is the best social platform for dull b2b sites? The kind of content that you wouldn't want to share with your friends and family.... Not that type of content before anyone gets the wrong idea
-
Result!
-
Thanks Mat, you have actually given me a great idea for an article.
-
I've just watched a stunning video about how to de-rag a pump in 2.5 mins! OK - I'll admit you've got a challenge on your hands.
I'll assume for a moment that a link based piece that focuses on all the innuendo surrounding pump deragging is out of the question. However I can't help think that there is a slightly naughty tumblr to be had here pulling off some meme type images.
The video I just watched seemed to be based entirely on the sales pitch of speed. Is that something that you could do an interesting thing around? Maybe a video of a deragging race? Or one of someone deragging a pump in less time than it takes to boil a kettle (ending with them sitting down for a cup of tea to underline the time saving).
Probably not quite right - but it shows that dull topics don't have to be presented in a dull way.
-
Thanks Mat. Maybe I was approaching the question the wrong way round. I should make the dull content more interesting rather than trying to promote dull content.
If you're interested Google 'pump de-ragging' this is the kind of $£** I have to deal with.
btw: FollowerWonk is a great tool.
-
I know it's easier said then done, but is there something you can do to make it interesting ? Think some sort of interesting infographics or something that could make it interesting enough to be shared. That reminds me of another seomoz user, who's active here and also written about it - http://www.seomoz.org/blog/a-small-success-story-inspired-by-seomoz-and-its-contributors
-
Wow - sounds like a fun project! Are people really going to share anything that dull though? Sounds like the content is the issue not the platform.
I'll assume you mean "niche" rather than "dull". If it is interesting to the target audience then you have a chance. If not then you're stuffed whatever platform you use. So - interesting, but only if you are the right type of geek.
You just need to find where those geeks are hanging out. I tend to find twitter is good for those smaller niche groups, but that is partly because they are easier to find thanks to tools like followerwonk. It is very dependent on the niche though.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Facebook content to share?
What is the best kinds of things to share on Facebook pages? I read conflicting results on the matter. In my experience memes and funny pictures get the best results. Next is creative art or user generated things. Videos and links to my site, even when they are funny or high quality pieces, get almost no interaction. Videos will basically get ignored and sent out to very few people.
Social Media | | Atomicx0 -
Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?
I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.
Social Media | | DougHoltOnline0 -
CSVs From Social Export are Blank
Hi everyone, I'm exporting social metrics as CSV's, but the CSV's don't have any data. This is happening with both the dashboard and the Facebook reports. There is plenty of data, it's just not exporting to the report. What could be going on? Thanks.
Social Media | | kenc1380 -
Social Signals CONFUSION
You know how sharing on social networking sites can act as social signal for ranking but I was wondering that what type of sharing on fb/google + ? does it has to be our site links all the time or any sharing other than our own site links matters too ? lets say if we are just discussing something on fb/google+ without our site link does that count too? social signal is sent only when we share our own sites link on social sites or through any kind of activity on our social fb/google+ page ? If you want to tell anything else connected with social signal please go ahead ..
Social Media | | Personnel_Concept0 -
Any facebook likes/shares/activities analytics tools
From time to time I take a look at competitors' website and the activities on their social media channel like facebook. There are many times that their facebook likes increase much faster/more than we do while I havenot been able to figure out why they get likes much more that we do. Compared with the competitors we have very similar activities: uploading content to facebook daily and have competition every week and answer every question about our services and have faq session sometime I think our content/information are even more valuable than our competitors. I think they are possibly doing something more value-added to be able to target more people? Is that any tools that I can use to get any insight? e.g. some activities that I am not able to see? Have done some research for last few weeks but I did not manage to findout. Thanks
Social Media | | LauraHT0 -
Shared articles in the SERP's - who sees these shares?
Hi Folks, I am trying to find out a little more about how individuals need to be connected to see that someone 'shared' something and for this to then show up in my results when signed into Google. Can anyone shed a little more light on this please? I am just looking for extra clarification. Would we need to be connected through Google Buzz? Facebook? Twitter? Quora? LinkedIn? None of the above? With everyone you are connected to through your Google Account? What is Google using when it looks at how I am connected with others? This is from their Blog: "First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. So if you’re thinking about climbing Mt. Kilimanjaro and your colleague Matt has written a blog post about his own experience, then we’ll bump up that post with a note and a picture..." And... "Second, we’ve made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites. In the past, we’d show you results people created and linked through their Google profiles. Now, if someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation (which is visible only to you, and only when you’re signed in). For example, if you’re looking for a video of President Obama on “The Daily Show” and your friend Nundu tweeted the video, that result might show up higher in your results and you’ll see a note with a picture of Nundu:" Many thanks, Andy
Social Media | | Andy.Drinkwater0 -
Does the value of Twitter/FB shares change depending on the url used?
I have a really hard time wrapping my head around the use rel canonical. I just watched WBF and it brought up a question that I had. I had a situation where some of my pages could be accessed a couple of ways: www.mydomain/question1.php?id=24-keyword-rich-url, or www.mydomain/question1.php?id=24 I used rel canonical to tell the search engines that the keyword rich url was the one to index. Now, we all know that shares on Twitter, FB, etc. can add value to my site's SEO. So, if someone happens to be on the non-keyword-rich url and they click a button to share, do I still get the same seo benefit? Which brings me to a related question...if someone shares your content via a bitly or other shortened domain, is there any difference to the benefit you would get as compared to them sharing the full domain name?
Social Media | | MarieHaynes1