What's so great about Thesis framework?
-
I keep hearing about how great Thesis is for SEO. But when I look at the code, it doesn't look like anything special to me -- they followed the basics (proper title, header usage, etc.), pages load quickly, and they packaged things like title and meta control with the theme itself, but none of those things seem particularly special to me. Plenty of SEO plugins give you the same control over title & meta (and the best ones go beyond what Thesis offers) and it's easy to make sure the code is clean.
What am I missing?
-
It is probably not as valuable to you because you know what to check for. You probably now that the results you get from WordPress with a typical theme and now SEO plugins is not ideal, so you know what to look for in an SEO plugin. I think there are a lot of positive feelings about Thesis because it is stylable and does a decent job with SEO matters.
I think there are some good SEO plugins that can make any WordPress site have solid SEO. Here is what I look for: Number one thing you need is something to rewrite those titles and descriptions, Number two: handle canonicalization, Number three noindex on archives (usually).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any second opinions as to why our organic search website traffic hasn't recovered from website rebrand (domain change, website redesign)?
I am hoping to see if anyone in the Moz community would be able to help troubleshoot or lend any advice on a major organic search traffic issue we've been experiencing over the last 8 months. In a nutshell, we decided our ~4.5-year-old business needed to undergo a rebrand in October 2015. After changing domains & redesigning our website (more below), our search-driven sessions have dropped 20% in 2016 v.s. 2015. We made quite a few on-site modifications (with some success) post-redesign but are still deep in a rut and not sure what more we can do to recover. I've listed my theories below as to why we're still suffering this hit. If anyone could weigh in on these and/or share any other troubleshooting ideas, I would greatly, greatly appreciate it (and owe you a lunch/beverage of your choice the next time I'm in your city!). ****Backlinks - despite our efforts to 301 all links, I sense we have lost many backlinks. According to Open Site Explorer, our old domain has 1,172 backlinks (some from some very authoritative pages domains), 1,068 of which are passing link equity. In contrast, our new domain has 367 backlinks, 321 are passing link equity, and very few overlap with our old domain. Domain Age - we may have lost much of our reputation with Google as our new domain is much younger than our old domain (1-year-old v.s. 5.5 years old). Domain Name - although I thought to have common keywords in one's domain was a myth, I am now questioning that belief. Our old domain contained a popular, topical keyword and our new domain is derived from a term that is topical, but very uncommon. New URLs - our developer has insisted all links were moved to the new domain, but I have a hunch they were not. When conducting a "site search" (i.e. "site:websitename.com"), the new domain returns 7,740 results. Prior to our switch, a site search with the old domain yielded 30,000+ results. 404s - we found and fixed 100-200 404'd links after the domain switch. We still see a few pop-up today and I'm wondering if this is a red flag in Google's eyes. For a little more background too, here are the nitty gritty details with a rough timeline: Pre-October 12, 2015 - registered new domain and designed the new website on Wordpress, while researching a range of articles and resources for a successful site migration (e.g. this and this Moz guide). October 12, 2015 - flipped the switch on the website design, domain, minor content reorganization, and social handles. We announced the change to our audience via an article, newsletter, and social; informed Google Webmaster Tools (GWT) of the new address, 301'd all links from the old to the new domain, and submitted new sitemap in GWT. October 12 - 16, 2015 - traffic is normal, everything seems to be okay. October 17, 2015 - search traffic drops by 54% v.s. the same day of week pre-rebrand. October 26, 2015 - search traffic rises, so now only down by 30% v.s. the same day of week pre-rebrand. November/December 2015 - re-added numerous elements from the old website such as category, tag, and page pagination and a few sidebar modules that linked to other important pages and tags. Search traffic rises slightly in November (down 27% year-on-year), dips again in December (down 31% year-on-year). January 2016 - today (June 17, 2016) - we published more content on a daily basis and search traffic fluctuates around the 20% versus the same period in 2015. January 2016 - down 23% year-on-year February 2016 - down 17% year-on-year March 2016 - down 20% year-on-year April 2016 - down 21% year-on-year May 2016 - down 21% year-on-year June 2016 (until the 17th) - down 23% year-on-year Thank you all in advance for your time and help, please let me know if you have any questions!
Web Design | | nick490 -
URL Structure's Effect on SEO
Hello all, I have a client who currently has a very poor URL structure. As it stands, their URLs are formatted in the following manner: http://www.domain.com/category/subcategory/page In all my years of SEO, however, I have always tried to implement the following format: http://www.domain.com/category/page The web designer for this particular project has been very reluctant to change the structure for obvious reasons, but I'm convinced that by modifying the URL structure, SEO will improve. I am correct in thinking this? Likewise, if I am able to get the URL structure changed, what do I need to look out for to make sure we don't lose any traction for our keyword terms? Any and all insight/suggestions is greatly appreciated. Thanks for reading!
Web Design | | maxcarnage0 -
Google Translate with "no-follow" just for users' use, no ranking
Hello, I tried to search but here is a little unique situation. I would like to translate my website in 2-3 different languages not for ranking purpose, but only for some minority users within Italy to understand the content in their native language. Using "no-follow" with a Google Translate link would damage SEO? if not I would like to use it. Here are few points: Give users the ability to switch the content to their language with a link Tell Google not to follow the translated pages, because I don't want them to be used for ranking or searches I would start simply with Google Translate to see if people actually are interested, then later translate by human but still don't want google to follow I could also start with human translation instead of Google Translate if really needed, I know it is a no no. What I'm very interested is to make sure that those pages under "no-follow" won't affect my SEO in good or bad right now, because we would like to keep as it is. Thanks a lot
Web Design | | angelowei0 -
Does it do harm if you add a rel="canonical" tag on a page that doesn't need it?
If a page is clearly unique and there is obviously no canonical tag needed, does it hurt anything if one has been added?
Web Design | | jaychow0 -
How to put 'Link to this article' HTML code at bottom of article & is it helpful?
Hello, I was thinking about putting a box down at the bottom of my client's main articles that let's the reader easily copy the html code it takes to link to the article they're reading. Maybe I'd put it after the author bio. Do any of you do this? If so, what format do you use? It has to look nice of course. This is a non-techie industry. Thanks.
Web Design | | BobGW0 -
What's the best way to structure original vs aggregated content
We're working on a news site that has a mix of news wires such as Reuters and original opinion articles. Currently the site is setup with /world /sports etc categories with the news wire content. Now we want to add the original opinion content. Would it be better to start a new top /Opinion category and then have sub-categories for each Opinion/world, Opinion/sports subject? Or would it be better to simply add an opinion sub-category under the existing news categories, ie /world/opinion? I know Google requests that original content be in a separate directory to be considered for inclusion in Google news. Which would be better for that? Regarding link building, if the opinion sub-categories were under the top news categories, would the link juice be passed more directly than if we had a separate Opinion top category?
Web Design | | ScottDavis0 -
Why can't I ask this question - It is not too short
I tried to post a question which was at least 15 words long and received an error saying the question was less than 5 characters QrXcp
Web Design | | FFTCOUK0 -
Combining web pages and it's affects on SEO?
We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page. This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc. Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?
Web Design | | SoundinTheory0