Panda 3.7 recovery?
-
In June '12 we got a bunch of our keyword rankings wacked by Panda 3.7 and haven't recovered. This is really frustrating since we had been hit by the original Panda and spent months fixing our site so that we had recovered in December '11.
I've read what I can find about this update to see if there is something specific about it that would have knocked us down again and can't find anything.
Does anyone know of any specific issues that this update supposedly "fixed"?
-
Hi Ian,
From a quick glance I can see that your internal linking structure is extreme: http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
Watch this video it should help you get some ideas.
Also read this: http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond
-
Ian- Here is some info from Dr. Pete in SEOMOZ. Dr. Pete is my go to guy when it comes to digging "deep into the weeds" of a particular GOOGLE update. He dissects googles algorithm updates like I eat pop tarts for breakfast. Hopefully some of his findings will help you refine your search for clues.....here is his post on the subject. Make sure you follow him....
http://www.seomoz.org/blog/the-bigfoot-update-aka-dr-pete-goes-crazySeo
I would make one other suggestion. Remember, Panda is about content. Instead of only taking a reactive stance to Pandas algorithm updates, start to work through your existing content and new content strategy and make sure that you are generating relevant content that isnt over optimized. With the drop in specific keywords you know where you can start to focus but make sure you stay ahead of the curve and proactively focus on other keywords not effected but where you might have similar content issues.
Good luck. Hope this helps..
Mark
-
Link to our site. Where did you get the info on what Panda 3.7 was about?
-
Panda 3.7 was not only a duplicate content issue, it was targeting over optimization, having 5,000 words on a page and keeping your keywords at a 10% ratio is over optimizing, having tons of internal links in your footer to pages you are trying to rank for can be overopting. In other words if you are creating your pages for a search engine you will not rank in the search engine. Unfortunately without your URL it is hard to give an exact answer to your question.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can You Help Confirming That 1stWebDesigner Was hit by Panda 4.0 and PayDay Loans 2.0,3.0?
Hello, really hoped for your feedback here. So my site is http://www.1stwebdesigner.com I just used http://barracuda.digital/panguin-tool/ - and came to realization, that indeed we might have been hit by famous Panda 4.0 update. Here is screenshot from Barracuda tool - https://www.evernote.com/l/AELGaZ6nyxBE1aK7oQJVHBPKJuwjUh5JWk8 and in attachment there is Google Analytics screenshot for that time - especially May, 2014. Can you please help me confirm that we indeed have been hit with the Penalty? It has been 1.5 years already and since then, the traffic never has grown more. Before May, 2014 our site received 1.5 million pageviews/mo, after it..until this moment traffic has never been more than 600,000 pageviews/mo. Now if I look back even more with Barracuda tool, I can see it was also affected by Top Heavy 1.0 update,Thu Jan 19 2012. Even back then before all these updates site grew to 2.5 million pageviews/mo. What is the painful part I always focused on time-consuming link building. Submitting links to design news sites, leaving quality comments under related articles and always have written unique quality content on site for years. Can you tell based on screenshots and confirm we indeed have penalty. And maybe suggest what are the actions to take now? I have ahrefs pro subscription and started using Disavow tool to prepare for submission to Google. Would love to hear feedback on this..it has been painful throughout years. Update: here is one more screenshot from Barracuda looking from 2012 year to traffic - https://www.evernote.com/l/AEIX6iP4USBGtbyRLZ1oTmcACgBtXHBP2rw SpRPIyY
Intermediate & Advanced SEO | | researchninja0 -
Impact of May 2015 quality update and July Panda update on specialty brands or niche retail
We are seeing the following trend in our rankings and traffic after the recent Google algorithm updates (May 2015 quality/phantom, and July 2015 Panda), and I am curious if anyone here has encountered similar and/or has any good ideas on how to react. Background - we operate in a niche segment, but compete for keywords with large home improvement stores and mass retailers. In the past, prior to May 2015, we generally ranked higher than the large home improvement stores and mass retailers for our key specific terms in our niche. We believed that it was because we have a very specialized focus and so our store was highly relevant for someone searching in that niche (for example for the name of the product category as a keyword). In general, we ranked #1-3. Along with a few of our competitors in our niche. And then would be the big box home improvement stores in spots 5-10. The change we saw starting in May is that now all the home improvement stores and also a few large multi-category retailers took over those top 5 spots and bumped all the specialty retailers and the specialty brand manufacturers (like us) down. Our direct competitors in our niche all seem to have been impacted pretty much the same as us. So, in summary it seems like these latest updates may have favored the more general retailers but with stronger domain authority than the more specific but smaller retailers. Hard to know for sure, but this is the trend we believe we see. So, that said, what are some good strategies to respond to this situation? We can't really compete on overall domain authority with these huge retailers. And our previously successful strategy of having a very focused niche, with lots of helpful content, videos, instructional guides, etc. no longer seems to be enough. Has anyone else seen similar results since this past May? Where specialty retail or brand sites lost ground to larger general retailers? And if so, has anyone found any good strategies to gain back their previous rankings, or at least partially?
Intermediate & Advanced SEO | | drewk1 -
Please help :) Troubles getting 3 types of content de-indexed
Hi there,
Intermediate & Advanced SEO | | Ltsmz
I know that it takes time and I have already submitted a URL removal request 3-4 months ago.
But I would really appreciate some kind advice on this topic. Thank you in advance to everyone who contributes! 1) De-indexing archives Google had indexed all my:
/tag/
/authorname/
archives. I have set them as no-index a few months ago but they still appear in search engine.
Is there anything I can do to speed up this de-indexing? 2) De-index /plugins/ folder in wordpress site They have also indexed all my /plugins/ folder. So I have added a disallow /plugin/ in my robots.txt 3-4 months ago, but /plugins/ still appear in search engine. What can I do to get the /plugins/ folder de-indexed?
Is my disallow /plugins/ in robots.txt making it worse because google has already indexed it and not it can't access the folder? How do you solve this? 3) De-index a subdomain I had created a subdomain containing adult content, and have it completely deleted it from my cpanel 3months ago, but it still appears in search engines. Anything else I can do to get it de-indexed? Thank you in advance for your help!0 -
Duplicate site (disaster recovery) being crawled and creating two indexed search results
I have a primary domain, toptable.co.uk, and a disaster recovery site for this primary domain named uk-www.gtm.opentable.com. In the event of a disaster, toptable.co.uk would get CNAMEd (DNS alias) to the .gtm site. Naturally the .gtm disaster recover domian is an exact match to the toptable.co.uk domain. Unfortunately, Google has crawled the uk-www.gtm.opentable site, and it's showing up in search results. In most cases the gtm urls don't get redirected to toptable they actually appear as an entirely separate domain to the user. The strong feeling is that this duplicate content is hurting toptable.co.uk, especially as .gtm.ot is part of the .opentable.com domain which has significant authority. So we need a way of stopping Google from crawling gtm. There seem to be two potential fixes. Which is best for this case? use the robots.txt to block Google from crawling the .gtm site 2) canonicalize the the gtm urls to toptable.co.uk In general Google seems to recommend a canonical change but in this special case it seems robot.txt change could be best. Thanks in advance to the SEOmoz community!
Intermediate & Advanced SEO | | OpenTable0 -
Reality of Panda 3.9 Refresh
I have had a 10 page website(registered in 1999) rank for my top keywords(top 5) for over 4 years. No changes have been made to the website. (Static website). July 11, 2012, most of the keywords, and all the major keywords were dropped from Google. They remain steady in Bing and Yahoo. I saw that some people referred to a Panda 3.9 refresh on that day, but also saw that Google(Matt Cutts) denied the refresh. Given the simplicity of the website and the strong backlinks, which remain, what are other reasons I could see a drastic drop in 1 day. Any ideas on where to target my search for solving this very serious issue? Any thoughts would be appreciated.
Intermediate & Advanced SEO | | FidelityOne0 -
Whether our shared articles caused Panda hit to our high quality site
Hello, We are a quality site hit by Panda Our article collection: http://www.nlpca(dot)com/DCweb/NLP_Articles.html is partially articles written by the site owners and partially articles that are elsewhere on them web. We have permission to post every article, but I don't know if Google knows that. Could this be why we were hit by Panda? And if so, what do we do? We've dropped way down in rank but have worked our way half-way back up. Two of our main keywords are: NLP NLP Training Thanks!
Intermediate & Advanced SEO | | BobGW0 -
What's the best practise for adding a blog to your site post panda? subdomain or subdirectory???
Should i use a subdomain or a subdirectory? i was going to use a subdirectory however i have been reading a lot of articles on the use of subdomains post panda and the advantages of using them instead of using subdirectories. Thanks Ari
Intermediate & Advanced SEO | | dublinbet0 -
Are there new updates in Google Panda? Please help review my website...
My site have significantly went down in google ranking today. Is there a recent update with regards to google panda? Also, please help me review my website for possible errors so I may apply the necessary changes for my site to recover. Here is my url: http://www.homeescapade.com Thanks and God Bless
Intermediate & Advanced SEO | | Trigun0