Are hosting Web badges still worth it?
-
Hi,
I would like to ask you about a really specific case: hosting company web badges.
I'm working for a web hosting company, and in order to increase the number of incoming links we were considering providing web badges to our customers, so they could link back to us.
Some customers would be glad to show they host their website with us placing one web badge in their website, but after the last penguin update I'm not sure if it's still a good idea.
As the company is hosting several thousand websites it could be a really good opportunity to get some back links, but I would like to hear your suggestions.
-
Shall we use "nofollow" on the links? (But that way we would be missing all the link juice that we could get)
-
Would it be better to just show the web badge on the home page of each domain and keep the dofollow attribute?
-
Are there some terms that we should use or avoid in the links? Maybe "Hosted at <company name="">" would be a good anchor text, or shall we just use the company name? </company>
So, I would love to hear your advice about doing or not doing it. Or any advice about how to do it properly in order to get the desired result.
Thanks!
Xavier.
-
-
yes if you have specific pages with different names you could serve that up as the anchor text. unless you can do that it's not worth your time because that anchor phrase will just get penalized and you won't rank for it
-
Xavier,
I think generally right now they still work to a point, the problem you will likely run into in the future is the mass amount of links with the same anchor text pointing back to the same page on your site.
One way to work around this problem could be to randomly generate anchor text and URL for each site that uses the badge.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Quality Links From Web Directory Usefull ??
Hello, Am Planning to Buy Few links from directories. Really Is it safe ? Or Guest Posting is good for Link Building??
Link Building | | wiralgroup1 -
Using web dev agencies to generate backlinks
Going to start by saying I'm totally new here, so apologies in advance is this is a dumb question! I run a site that is focused on home buyer education. The site is brand new, so no almost no link profile, and I'm trying to grow my backlinks. On twitter I've had success with real estate agents sharing my articles to their followers, which is great. It helps them educate their customers and feeds the social media beast. I realized that realtors, mortgage brokers, and insurance agents (all relevant to my niche) don't usually run their own websites. Many of these sales people leverage agencies, and often the agencies offer blog posting as part of their service offerings. I'm tempted to do some outreach to these agencies and offer to write guest posts. I figure they get free, quality content and I beef up my link profile. Is this a bad idea? Are there any risks with this approach?
Link Building | | MortgageMonks0 -
Is it worth it to get links from my suppliers?
Hi, I run a Lawyer lead gen site. I could get links from like my bookkeeper and accountant but is it relevant? Let me know what you think.
Link Building | | RafeTLouis0 -
Has the Humminbird update caused links to be worth less or more?
As things move on will links be worth less as recent updates including the hummingbird update are moving further and further in the direction of content and social signals being the important. On the other hand good links are becoming so hard to find, that may make them become more important than ever. I'm trying to split my time up between content creation and link building/PR. which area should be focused on most. we have more quality content than we do quality links. our link profile is good but far to small. any suggestions what to focus on?
Link Building | | mark_baird1 -
Partnerships web pages and optimization- dangers and solutions?
My boss is in the process of building lot of new partnerships. The goal is to increase the number of mutual referrals. These are businesses that are not in the same industry, but have the same clients, so there is no competition. He wants a separate Partners category, landing page and a subpage for each partner. On each partner page, he wants a link pointing back to the partner company, along with some information about that particular business. In exchange, our partners would do the same- have a page dedicated to us with information and a link to our website.
Link Building | | SCLTeamShip
By the way, this is not an affiliate program, just referral exchange program. I am worried about appearing like a link farm. Should I be?
From what I see, most partners of other companies are all listed on one page. My boss says others do this without any problems, but he is not an SEO person. What are the dangers of doing it the way my boss wants?
What is the safest way to list business partners on our website while trying to accomplish what I have been asked (or as closely as possible)?No follow links, maybe? What about the metas and titles? NoIndex/NoFollow pages? (my boss wants these pages to be indexed). Your input is greatly appreciated.0 -
Which Article Directories are still relevant?
Hi, I know Article Directories are not valued as high as they once were and many took a hit from Google. But are there any Article Directories that are still worth posting content on? Thanks!
Link Building | | MasonInteractive0 -
What does it mean to ping you web 2.0 backlinks?
We know that a major backlinking strategy is to create web 2.0 articles linking to your main money site. But these web 2.0 articles also need to be recognized by google, so people tell me I need to ping them? What does that mean?
Link Building | | sleepmaster0 -
Facebook Mentions...are they worth the effort to get as back links?
I'm currently focusing on link building for one of the websites I work on. In reviewing past customers, I see quite a few that do not have a blog, but do have social media pages like Facebook, for their business. I'm wondering if it's worth the effort to get them to "mention" the website with a link and brief comment from their Facebook page. Thanks for any/all input.
Link Building | | Technical_Contact0