Ideas for Redesigning, Relaunching, and Revitalizing a Community of Bloggers
-
As a longtime user (now the owner) of a great site that was down a few times over the last couple of years I am looking for advice on how to let the over 100,000 members that have used us know that we are back and now supported fully by a team of people that love the site and what we stand for (quality, curated content and blog carnivals). We did a complete redesign, removed old carnivals, removed inactive users, deleted lower quality carnivals, and fixed some portions of the site that were less than optimal (aka broken). Should we attempt to email everyone, or let them naturally come back? In case it's not clear, we are from BlogCarnival.com.
-
The audience is generally pretty savvy which is why I wanted to see what everyone thought (lots of SEO's and very active bloggers). It makes sense to me to get their input, continue to refactor the code, and enhance the site even more. Then, I do really like the idea of working with the most active users to get some testimonials on our support team and the site in general. Thanks! That's exactly the type of advice I was looking for. When I first asked the question I realized it might seem obvious to do an email blast, but we really want to do it right and that usually means taking it slow and being more strategic. Thanks again!
-
I guess it ultimately depends on the audience but I would say that I would give it a few weeks and generate some sort of written response to the new features/design from the more active users. Then I would include those in an email blast letting everyone know what is different and that they should give it another shot. The testimonials (responses) would garnish much more upfront trust and generate a more positive attitude among those who were disappointed with the way things were handled in the past.
Starting fresh with a soft launch and then with the testimonials of a few, conquer the world! Or something like that.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for international bloggers
Hi I'm brand new to SEO stuff, and I'm trying to monetize my blog. I have a Q from you about optimizing my blog for an international audience. So I thought where is better to ask my question 🙂 My q is: Does the country that you are living in and publishing your post affect your SEO if you blog in English? For instance, if I live in turkey, but I publish my whole posts in English, will Google hesitate to show my content to an English audience? In other words, Does the publishing source country make it harder to contest with native English bloggers for google's page 1? Thanks in advance for your attention
Content Development | | Nilss4 -
Community Discussion - Pitches from content marketers versus publicists: any difference?
Howdy, Moz community! Hope you're all having a fine Friday so far! Tuesday on the blog we featured Samuel Scott's superpowered "Advanced Guide to Online Publicity Campaigns." One interesting tidbit stood out to me as I was reading; the author states: On online marketing websites and blogs, I see pitching often being discussed by "content marketers" as a way to gain shares of and links to one thing or another. They should stop. I receive e-mailed pitches from PR executives and "content marketers" all the time — and I can tell within three seconds which one I'm getting. How? Here is the difference between the two. "Content marketers" pitch me: 1.) To share or link to some random article, and they do so often when
Content Development | | FeliciaCrawford
2.) I have no connection to or interest in the topic at all Publicists pitch me: 1.) To write about an idea because
2.) They already know that I have a connection to or interest in that topic I ignore or delete the pitches from "content marketers." Following the pitches from publishers, I may choose to include their source, study, or idea in some future piece in the publications to which I contribute. Most "link earning" methods are poor imitations of traditional publicity practices. Pitch in a way that will genuinely interest the people who you are contacting. Do not pitch thinly-veiled attempts to get links and shares for you or your clients. I definitely get these emails fairly regularly, but I've never given thought to just what it is that makes me respond positively to some and decline others. So here's my discussion question for the week: What's the distinction for you? Have you noticed that, in your own pitches, you've had a better reception to a certain strategy? Does the "publicist" angle work better in your experience, or have you had plenty of luck with the "content marketer"-type pitch? What do you actually find yourself responding to, in these situations?9 -
Community Discussion - Should low-cost content providers be seen as viable options for content marketers?
Hello there, In the latest YouMoz post, "Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing," Tom McLoughlin recommends an idea for content creation that is sure to elicit strong opinions from all sides: "Websites like Fiverr and Upwork are fantastic resources for finding freelancers who do great work. It simply takes a bit of initial time to sift through and separate the wheat from the chaff. Once that’s done, give the freelancers a detailed brief and tell them exactly what you want." What's your opinion? Have you had good experiences using these sites? If so, what have you found as the keys to making the working relationship a success.
Content Development | | ronell-smith1 -
Community Discussion - What does becoming a 10x brand mean for you/your business/your clients?
This week on The Moz Blog, Eric Enge wrote about Why You Must Become a 10x Brand. In the post, he said: "You need to be in-demand. If some channel does not make it easy to find you, you need people to miss you. That's why you must behave like an authentic, engaged member of the overall community. Having a great product or service will be a requirement, but that's just table stakes—you need to be a 10x brand." I'd love to know what you think about this statement. In particular, I would love to hear your answers to the following questions: What does becoming a 10x brand mean for you, your business, or your clients? What does this look like in small business, medium business, large/huge businesses? Is it an easier process for any one of these categories, and how would you go about it? I can't wait to hear your thoughts on this topic, folks. Don't be shy, let's discuss. 🙂
Content Development | | Christy-Correll5 -
Need creative content idea suggestion for travel business
Hi everyone It's glad for me to be a part of moz community. I'm really enjoyed. I would love to ask if anyone is creative content expert here can share some suggestions on how to produce high quality content for travel business. As the travel industry we are focusing on is selling tours in southern asia markets such as vietnam, laos & cambodia Currently i already come up with some ideas here Trip Interview Articles - with commissioned writers & paid bloggers Trip Experience/Report Articles - outsourcing to elance writers who have visited the destinations Any unique idea better than these which can set us apart from competitors and having high ROI on SEO? Thank you
Content Development | | dklongpro0 -
Why is redirecting all broken pages to the homepage is a bad idea?
I have a site where all broken pages are redirected to the homepage. I've been told that it's a bad idea in terms of SEO. I just can't figure out why 🙂
Content Development | | VinceWicks0 -
Relaunch - How to find URL's to keep
Hi, During the process of redefining our business I'm planning a relaunch of our website. My goal is to restructure my content and URL structure. I have a lot of non relevant and not ranked content. My question how I can find out the top 10 or top 20 URL's of my actual site that are worth to keep. I'm not familiar with this kind of research... 😞 Thanks in advance
Content Development | | bastelele
Bastian0 -
Where to find quality bloggers with seo background for sub contract work
We are growing faster than expected and are in need of bloggers to keep up with updates for a multitude of websites. Where do you guys go to find reputable bloggers who are well versed in seo, social media and creative writing? We have tried ads locally but are not getting the quality we would like. Any recommendations or suggestions would be appreciated.
Content Development | | anthonytjm0