New content checklist
-
Hi everyone,
Hope your day is super fantastic.
I am working on a new content publishing checklist. Once we publish a new article or blog post, what are the sites/ links/ actions to take to distribute the content and "get it out there".
I looked around on here, but couldn't find one.
Let's start a great discussion and then I will compile the answers and publish.
Something like:
Social:
Facebook
Twitter
G+
PinterestBookmark:
del.icio.us
stumble
rededitAnswer Q's:
Yahoo Answers
QuoraWhat do you think? Too secret sauce for a general discussion?
Thanks.
-
Thanks Dan,
I was really hoping of just a general checklist for any industry any blog.
For instance, once a post gets published, the author should:
Promote their post on G+ and FB, and our company Twitter account.
Add the page to their del.icio.us account. Other "bookmark" sites.
Connect with Top 10 "blogger friends" and let them know the post is up.
Promote on reddit.
Do a couple of general searches around the web and see if any other blog posts would benefit from the content you just posted.
etc.
etc.
We could take this list, clean it up, and boom, might have a pretty darn good publishing/promoting list or infografic for aspiring seo professionals....
-
Hi Kyle,
Sorry for my late reply.
You are correct, and please let me clarify.
We have a team of 2 writers and 2 others who help/manage social, etc. While the social guys are familiar with SEO, our writers concentrate on producing awesome content for humans, not search engines.
What I would love to develop is a simple checklist of basics to help promote the new content. Once a writer completes a piece, each participating member then has a list of activities to help "promote" the content.
Does that make more sense?
Thanks.
-
That is a good start but it is important to not just jump into these channels without thinking about the audience - this checklist may sound good for SEO but it is may not be the best for your potential audience.
Explore their communities - for example, if you were targetting SEOs then you would hang out on SEOmoz, share content on inbound.org, comment on searchengineland.com, tweet the industry leaders on Twitter etc. By joining your niche communities you will build up connections and awareness which will help you gain links at a later date.
Before you publish content I would suggest joining in the conversation. That way, when you begin publishing your content you will have a basic following to be able to market to.
There is no secret but to be honest most people on here are very open and willing to share their expertise. I hope this question gains more of a discussion!
What kind of industry is your content targeting? Or is this a general checklist that can be applied to any industry?
-
There is no "secret sauce" in SEO, Just hard work and knowing what you’re doing. If your blog is not well established I would look into guest blogging with other blogs in your industry so you can build up your name / followers.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content
Hi everyone, I have a wedding blog I submit posts to on a monthly basis for a link back. One of the staff said to change the first 200 character and I can post it on my own blog with no duplicate content penalty. Any thoughts? Best wishes. David.
Link Building | | WallerD0 -
How long does a new article or link take to show up in opensiteexplorer?
I have recentely submitted an article with a couple of links back to my site and although the article directory has included this in their site (after around 7 days, for approval purposes) it doesnt show up in opensiteexplorer. How long do new links take to show up in opensiteexplorer? on average??
Link Building | | Deanknight0 -
Recovery from Penguin removing internal urls permanently replace with new
Since I was hit with Penguin back in April, but with this last update Oct. 5th I did see a very slight recovery, I was thinking about dumping some of my old URL's which contain backlinks which I can't get removed that seem spammy. I was thinking of keeping the page intact but replace with an entirely new URL and NOT 301 redirect. So basically starting over with that URL that way the backlinks points to a dead url. Any thoughts?
Link Building | | cbielich0 -
Link Building: Just Great Content, Blog Comments, and Guest Blog Posts?
I love SEOMoz. It has motivated me to dive way more into SEO. I know all the shoulds. But what fascinates me about SEO is that shoulds don't always match up to what works. I'm looking at Open Site Explorer, specifically my site. I see a lot of links I got naturally. By having awesome content. So is there any point in emailing people asking htem to add my link? Or do I spend my time writing awesome content, sharing it on social media, and hoping someone comes across it and shares it? I know blog commenting, when relevant, can bring me new visitors. I'm sure it helps SEO too. Maybe I just need to reach out and write guest blog posts for grabbing some links? Its just as Google wants it! OMG, how white hat. Is that it? or should I be even more active? I.E. emailing people and saying "hey, I have this awesome website, your readers would find it useful" sort of thing? Love to hear your opinion!
Link Building | | endlessrange0 -
Duplicate Content Question
Hi Mozers! I have a client who, before coming to me, created a good site with about 100 pages of useful unique content however used services that landed them with a link profile that included 100's of backlinks with the same anchor text (for each pages' few targeted keywords). There are so many backlinks that trying to escape the filters naturally would be nearly impossible...and not really worth the effort if it were possible. While the approach was bad, due to G's new anchor text filters, my question is really about the content on the site itself. There is nothing wrong with it. It is unique, kw targeted without being spammy and helpful to the reader. There are two approaches I'm thinking here: 1. Scrap the whole site (as it wasn't all that architecturally sound anyhow) and try to keep the content for another new site...done the right way from the start. 2. Delete the site's pages where the bad anchor text profiles are pointing and create a new page/URL, using the same content...to get out of the filter frenzy. It is a bit of a weird situation I know, but would Google see that as duplicate content, even if I went into Webmaster tools and tried to remove the pages from the index first? Is this a reasonable solution or is the content a lost cause? Even if I do delete all those pages that have the poor link profiles, would all of those spammy backlinks pointing to a non-existent page on my clients' site effect the site overall? Any insights would be greatly appreciated! Thanks in advance-
Link Building | | Vincent160 -
Publish content on current domain for content boost or new domain for links?
I have about 1000 unique and organically generated articles. My quote compare business has had briefs submitted by clients for over two years. The content has only been accessible to registered members. I want to polish it ASAP. Is it better to publish the content on the existing website in a sub folder or set up a new website to publish the content and have every article link back to the main website? Content is around 300 words x 1000.
Link Building | | designquotes0 -
New Blog
Hello, We have an online soccer equipment retail store (http://www.soccerstop.com) that we have been working on to get higher ranking results in many different areas of specific product pages, as well as our general homepage for several years. SeoMoz has been an excellent addition for us to learn and analyze, etc. In addition to our current PPC, and SEO efforts, we are going to create a blog as we have many thoughts, opinions and interesting information for what hopefully will be a good sized audience of soccer enthusiasts! We currently have a person who goes on other soccer blogger websites and offers our thoughts and expressions, but we now want to give our own blog. My thought is to create a subdirectory of our domain something like: http://www.soccerstop.com/blog as that seems what is recommended in many posts here in this forum. I am also thinking of using wordpress blog as it also seems recommended. We have a lot of ideas about content, and feel we will bring people to our blog in various ways through our existing and coming customers at the retail online store. However, it seems to get the best backlink performance possible out of our new blog, we need to join blog networks to get our blogs posted on outside third party websites. Is this right, and where would I begin to understand and start this process? I understand the first step is to get our blog started, but I want to foundationally have an idea where we are going with this as we build. This way it is built in a sound way, ready to be as effective as possible! Please understand I am a builder and not the blogger, which is why the structure and initial setup of syndication is so important to me! Thanks for any advice.
Link Building | | SoccerStop
James0 -
Is there a tool to show you new links to your site?
Are there any tools that show you new backlinks that you have recently gained?
Link Building | | MarieHaynes0