Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
-
Lets discuss,
Ex-Googler (Search Quality/Webspam team) talking about SEO.
http://searchengineland.com/ex-googler-to-please-google-with-your-seo-forget-about-seo-136800
The bit that got me thinking was 'title tag over optimisation' so what we looking at, shorter title tags with a max of 2 keywords?
And the PR quote, does relevance come above PR/DA/PA?
Thoughts?
-
I'm a bit leery of this. Where's the concrete proof that he ever worked for Google? I realize nothing he said was overly shocking, but still . . .
-
I think it's great. Like Deb said, they're trying to avoid people looking at SEO as a game in which you try to beat the system in order to get your site ranked. In my opinion, what Google wants is to produce relevant results that are natural and unforced. I feel that link building should now be termed "increasing brand awareness" and that previously important SEO buzzwords such as "keyword density" and "keyword proximity" should be shunned. SEO should be part of a marketing plan, not some sort of web "formula". Those that have interesting things to say and cool things to sell, and particularly those that do it in new and exciting ways, should be featured in the SERPs regardless of whether they are writing copy to please the search engines or not. Sometimes your best sales copy simply isn't something that an SEO "expert" would consider the best copy from an SEO perspective. I think the further into the future we go, the more alignment we will see between copy written for the visitors and copy written with search engines in mind. Heck this is already something that's taking effect now. For example: I write guest posts to showcase myself as a web authority, somebody who could be considered an expert in my fields of work. I get a tonne of people contacting me, following me and sharing my stuff after reading my guest posts because they see me as an authority. I get backlinks because of it. But I don't write guest posts because I want to build links specifically. I write guest posts to build my BRAND. That, I feel, is where SEO is headed.
-
Yes, Google is hell bent on making the whole concept of SEO irrelevant. But I think this is the golden opportunity for those who wish to do real marketing. Common guys, we are better than directory submission, article syndication and other sneaky things. I think Google is doing a great favor by decimating these spammy techniques and people who are into the field of marketing will eventually going to love this.
_And Yes Google does not want to kill SEO, it wants to kill those who are making a mockery of the whole concept of internet marketing. _
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from such sites as TripAdvisor give any weight or support for SEO
And what about other sites like quora or other niche forums/blogs where one might leave answers, with a link to their profile, which has a link back to the owner's website? _Cindy
Link Building | | cceebar1 -
Does google flag bad back links
where would we go identify the links that are bad is there a way to get a list of each individual link not just the site and number from the site
Link Building | | CostumeD0 -
Negative SEO
I have a client who is being spammed really bad with links. Using porn keywords and keyword with porn in anchor text with the site URL. Anyone had experience with this?
Link Building | | ToddFosterSEO0 -
Google Reconsideration Response Time
Hi all, 3 of my websites have received a massive hit from Penguin/Panda due to exact phrase links. I have had all the links changed so that they are completely different, and submitted a reconsideration request to Google. Would anyone be able to tell me roughly how long it takes to get a response from a Google reconsideration request? Thanks, Anthony
Link Building | | AnthonyHall0 -
Got Google Warning But No Penalty - Should I Ask for Reconsideration?
I got the following warning from Google yesterday: "Google Webmaster Tools notice of detected unnatural links to [...] We encourage you to make changes to your site so that it meets our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results. " But my website didn't lose any traffic or ranking so far. Anyway, I'm currently cleaning up my link profile. My question is, since the website didn't seem to have a penalty, should I still submit the website for reconsideration once the clean up is done? If I clean up my link profile, would that warning just go away? Should I avoid a manual review of my website? Thanks for your help.
Link Building | | sbrault740 -
Google notice of unnatural links - no penalty
my site just received this warning on 3/18. I haven't seen any rankings drop or anything... i don't know why i got this as i really don't build links in a frowned upon way. Anyone know if you get penalized for this, and if so, how long after you get the message does the penalty kick in, and what is the penalty.... Also, if i gave you guys my domain name do you think you'd be able to tell which links would cause this message? thanks
Link Building | | Prime850 -
Competitor seo
This might be a really obvious question but... If building bad links (spam links) negatively impacts and even sometimes draws penalties, what is there to prevent others from building links like to my site to try and strip me of my rankings (like from my competitors)? I ran a quick link analysis and noticed a bunch of spam links pointing to my site the other day. I haven't been affected yet but it was only like two days ago that I saw those. Just curious. Is hostile seo going to be an emerging trend? If so it will be a really easy job. Just go to fiverr and buy 20 bucks worth of links...
Link Building | | MikeShreeve0