Keywords repetition in both post/page title+url path or spread between both of them?
-
Hello all,
I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting:
I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt.
I still have the doubt if (Imagine I am considering 5 keywords for SEO.):
1) OPTION 1
I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name?
OR
2) OPTION 2
I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name?
My choice would be OPTION 2 as I can have:
-
Shorter post/page name - Shorter url path name.
-
More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name).
-
I avoid repetition of keywords in both title and url path.
Thank you very much,
Antonio
-
-
Thank you all,
Just one question, which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords?
Exact?
Phrase?
Broad?
For instance,
I get 300,000 gobal monthly searches for a broad search for a specific "information about New York and only 750 in the "exact filter".
Thank you!
Antonio
-
Make your titles enticing. Don't keyword stuff. It's not readable anyway. Do what's best for CONVERSIONS! What you are doing is getting lost in chasing Google Algorithm. Instead do what's best for your customer. Write kick ass content.
You have to subscribe to Matt Cutts who writes the algorithm for Google. Learn his thought process.
-
Eyepad, thanks a lot, and for sure you earnt more than 2 cents!
Really helpful information
Cheers
-
Hi,
The best way to see the "score" of your keywords as far as commercial intent or not is to place them in the keywords tool and see the bid for each (ppc). If it's high it's a commercial keyword - if it's very low it's not.
I guess you mean by "comment" in the "content/ body of the post/page"?
** That was supposed to be "content" not "comment". Auto-spelling is a bless .. some times
Cheers !
-
Thank you very much Eyepaq!
Would you mind what you mean by commecial keywords? (I am sorry I am new on this of SEO).
I guess you mean by "comment" in the "content/ body of the post/page"?
Thx a lot, it has been of great help,
More inputs from others are more than welcome!
Antonio
-
There is one golder rule: No more then two commercial keywords in the Title.
Going over this you trigger some special "attention" and if you do over optimize that can back fire. You should focus with one keyword per page but if that is not possibile for some reason and you need to push 5 on teh same page then do it with extra care and don't stuff them all over the place.
From the options that you've posted I would go with option 2 but:
-
prioritize the 5 kw and put the main keyword in both title and url
-
place the second keyword in url
-
add the rest in the comment
-
if all 5 are commercial keywords then don't put a second one in the title if there are also some non commercial keywords
my 2 cents !
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google only indexing the top 2/3 of my page?
HI, I have a page that is about 5000 lines of code total. I was having difficulty figuring out why the addition of a lot of targeted, quality content to the bottom of the pages was not helping with rankings. Then, when fetching as Google, I noticed that only about 3300 lines were getting indexed for some reason. So naturally, that content wasn't going to have any effect if Google in not seeing it. Has anyone seen this before? Thoughts on what may be happening? I'm not seeing any errors begin thrown by the page....and I'm not aware of a limit of lines of code Google will crawl. Pages load under 5 seconds so loading speed shouldn't be the issue. Thanks, Kevin
Intermediate & Advanced SEO | | yandl1 -
Keyword location in Permalink structure for custom post types
I am in the process of a large rebuild and redesign of my real estate website. It is Wordpress based with custom post types organized by category archives for neighborhood pages. Through this process, I am expanding my content and number of internal pages by a large amount. I am at a decision point with permalink structure for my site and can choose two different directions to go, not sure which is best or if there is any impact on SEO for the two options. Most of it comes down to location of keyword search terms being placed in my permalink structures. When I first built my site, exact domain match was still a thing for SEO power, and now days I hear it doesn’t hold much weight… so my domain name of http://dwellarizona.com still remains the same either way which does contain an important keyword, but might be redundant if using the keyword “Arizona” elsewhere in a permalink. Is there any difference in SEO power for the following keywords whether they are placed all at the end of the permalink, versus being distributed more throughout the entire link address when there is a hierarchy to the address and some in the domain name, partly in a parent page address, and partly in the child page link address? Target keywords: grayhawk, scottsdale, arizona
Intermediate & Advanced SEO | | shawnbeaird
Option 1: http://dwellarizona.com/luxury/scottsdale/grayhawk vs
Option 2 (parent-child relationship): http://dwellarizona.com/luxury/grayhawk-scottsdale-arizona0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Philosophy & Deep Thoughts On Tag/Category URLs
Hello, SEO Gurus! First off, my many thanks to this community for all of your past help and perspective. This is by far the most valuable SEO community on the web, and it is precisely because of all of you being here. Thanks! I've recently kicked off a robust niche biotech news publishing site for a client, and in the first 6 weeks, we've generated 15K+ views and 9300 visits. The site is built on the WordPress platform. I'm well aware that a best practice is to noindex tag and category pages, as I've heard SEOs say that they potentially lead to duplicate content issues. We're using tags and categories heavily, and to date, we've had just 282 visits from tag & category pages. So, that's 2.89% of our traffic; the vast majority of traffic has landed on the homepage or article pages (we are using author markup). Here's my question, though, and it's more philosophical: do these pages really cause a duplicate content issue? Isn't Google able to determine that said page is a tag page, and thus not worthy of duplicate content penalties? If not, then why not? To me, tag/category pages are sometimes better content pages to have ranked than article pages, since, for news especially, they potentially give searchers a better search result (particularly for short tail keywords). For example, if I write articles all the time about the Mayo Clinic," I'd rather have my evergreen "Mayo Clinic" tag page rank on page one for the keyword "mayo clinic" than just one specific article that very quickly drops out of the news cycle. Know what I mean? So, to summarize: 1. Are doindexed tag/category pages really a duplicate content problem, and if so, why the heck? 2. Is there a strategy for ranking tag/category pages for news publishing sites ahead of article pages? Thanks as always for your time and attention. Kind Regards, Mike
Intermediate & Advanced SEO | | RCNOnlineMarketing0 -
Report card shows many F's. How do I specify keywords for pages?
I have been doing general optimization for on-page, but still have many F's because SEOMoz considers the pages to be weak for keywords that are anyway not relevant. Is there a way to tease out keywords for specific pages so I can get a more accurate report card?
Intermediate & Advanced SEO | | Ocularis1 -
URL - Keywords
My domain name contains my top two keywords. Am I penalized if I create another page where I add my domain key words a 2nd time after the domain name along with a subcategory and the name of a state. I don't know what white hat and black hat is so I want to make sure I stay white hat. Also I didn't know it but is it true that your title shows up in your domain name?
Intermediate & Advanced SEO | | Boodreaux0 -
What causes internal pages to have a page rank of 0 if the home page is PR 5?
The home page PageRank is 5 but every single internal page is PR 0. Things I know I need to address each page has 300 links (Menu problem). Each article has 2-3 duplicates caused from the CMS working on this now. Has anyone else had this problem before? What things should I look out for to fix this issue. All internal linking is follow there is no page rank sculpting happening on the pages.
Intermediate & Advanced SEO | | SEOBrent0 -
How do I fix the error duplicate page content and duplicate page title?
On my site www.millsheating.co.uk I have the error message as per the question title. The conflict is coming from these two pages which are effectively the same page: www.millsheating.co.uk www.millsheating.co.uk/index I have added a htaccess file to the root folder as I thought (hoped) it would fix the problem but I doesn't appear to have done so. this is the content of the htaccess file: Options +FollowSymLinks RewriteEngine On RewriteCond %{HTTP_HOST} ^millsheating.co.uk RewriteRule (.*) http://www.millsheating.co.uk/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.html\ HTTP/ RewriteRule ^index\.html$ http://www.millsheating.co.uk/ [R=301,L] AddType x-mapp-php5 .php
Intermediate & Advanced SEO | | JasonHegarty0