Keywords and On-Page Optimization
-
Hi i have quite a few keywords i want to rank for which are:
how to lose 10 pounds fast
how to lose 100 pounds
how to lose ten pounds
how to lose 30 pounds
I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually.
Anyway if i do decided to create a single page for all these keywords, what advice do you have?
For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic.
Then i'm going to have content which pretty much answers each search query.
Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself)
So my question how would you approach this issue?
How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually.
Regards,
Chris
-
Thank you for your response, i'm going to focus on creating a single page of content for all the keywords terms. And address all the queries on the same page.
If i created individual pages, i would be creating very similar content. So it wouldn't really make much sense to create separate pages since each query can be logically covered on a single page.
Also it would be much better for anchor diversification, and efficiency reasons to create just a single page.
My only concern is the on-page benefits of creating individual pages vs. creating a single page for all the keywords.
-
Hi Chris,
As your keywords all include "lose pounds", go with the url "how to lose pounds".
As long as your keywords are in the key places like H1, H2 in your title along the lines of...
"How to loose 10, 30 or 100 pounds"
and your content is related, you'll be sending search engines the right signals that you want to join the race for those keywords.
By the way Google knows 10 & ten are the same thing, so no need to go spammy and include both.
To tweak every last on page element use the SEOMOZ on page test tool http://pro.seomoz.org/tools/on-page-keyword-optimization/new
Then focus your efforts on links from other weight lose related page, and don't spam the anchor texts, otherwise you'll get a visit from our Penguin friend.
Hope that help
Iain - Reload Media
-
If Google didn't exist, how would you write this for your users?
If your website was solely based on people typing in your URL or getting a referral, would your users want a separate page for "How to lose ten pounds" and "how to lose 10 pounds fast"?
Is this an affiliate site or are you selling something that's the same for all of these keyword options?
As a regular person, I would think the answers to the queries about losing 10 pounds and losing 100 pounds would be fairly different, if the page was actually attempting to answer those questions.
-
HI Chris,
This is a good question, the first thing I would do is check how competitive these terms are. If the terms are really competitive it would be better to build individual pages with unique content on each. It is best to target one-two words max per page. (esp. if the terms are competitive)
As far as anchor text (link building), I would read up on a clean link profile (Natural linking).
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Related keywords as subjects or predicate ?
Hello, When writing my content do my related keyword need to be noun subject in my sentence or can they be predicate ?
Keyword Research | | seoanalytics0 -
Keyword Research for Low Volume Keywords
Hey friends, I'm looking for a little keyword research direction here, specifically for keywords and phrases with low search volume. I'm just going to give a recent example: I just finished a piece of content on customer experience. I began the process with some keyword research. Based on Moz's keyword explorer, "customer experience" has a monthly volume of 2.9k-4.3k. Sweet. So I move onto related queries and longer tail phrases to narrow my content approach. But just about any relevant phrase shows either a volume of 0-10 or 11-50 and very similar difficulty metrics, making it tough to choose a direction. So "what is customer experience" shows a monthly volume of 0-10. SEM Rush reports ~350 searches a month. I understand SEM Rush uses broader match, but I guess what I'm asking is: how do I perform keyword research with such minuscule volumes and such little data to differentiate? I've looked at Russ Jones' answer to a similar question here on how Keyword Explorer works: https://mza.seotoolninja.com/community/q/what-is-a-good-keyword-volume-score ... but I still don't have a ton of clarity. Any advice would be awesome!
Keyword Research | | brooksmanley0 -
How to leverage keyword research on-page.
I'm a newbie and I'm a little embarrassed to ask this question, but here it is. Let's say I've done my keyword research and have 200 keywords. How do I use that for on-page/site optimization? Or do I not use it for on-page/site optimization? I guess I'm unclear about the relationship of keyword research and on-page/site optimization. Thanks.
Keyword Research | | swolock0 -
What place does plural versions of keywords have in keyword research?
Working on doing a massive keyword research project for my sites, one of the things I am trying to figure out is if I should be including plural versions of keywords. For example, should you include yoga mat as well as yoga mats?
Keyword Research | | ShockoeCommerce0 -
Wrong page ranking for keyword.
I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care? My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it. Thanks
Keyword Research | | swagseo0 -
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
Precise or longer title for service page?
i am a little confused as to how should i create my META TITLE and on page h1 title
Keyword Research | | sagive
for a service page... Say that page offers "web marketing" service... i know or think i know that precise title ranks higher
on the search results but its less appealing Meta title example:
web marketing | company name On page title:
Web marketing Now, the more compelling title would be of-course longer but less focused 1. Do you think i can test it without hurting my positions permanently?
i have query (i see the stats on Google webmaster tools) that
i get 20,000 views monthly but only 1% clicks... 2. how would you build a title for such a page (meta and onpage)? Would really appreciate your professional view Best regards, Sagive SEO.0 -
New Keyword Planning Tool
In the past we have used google analytics keyword tool to evaluate a keyword for our campaign. Recently though with the changes to the keyword tool becoming the keyword planning tool we've seen an extreme fluctuation in the metrics provided for avg monthly searches. Specifically the keyword "best fries" used to be reported at 33100 avg global monthly searches, now with the new tool its at less than 200 overall for the month. Additional information has the google trends for the keyword to only be increasing and is roughly near peak search interest. So I guess to simplify the question, should I trust this metric? Is there an alternative source I can use for keyword research? Why would a drop like this happen? Why isn't the google trends data similar to that of the keyword data? Surely 100 representing peak interest doesn't translate to 200 searches a month.
Keyword Research | | JamesBSEO0