How Do you Reduce Bounce Rates?
-
I'm doing work for a website right now that sells musical instruments. They have great content on their site but we're helping them to create even better content. We've been working with them for 2 weeks now and they average about 180 site views a day according to Google analytics.
Their pages also have very high bounce rates (70-98%)
What are your best ways to reduce bounce rates?
-
Absolutely. If the content of the page matches the apparent query intent, then the problem may be that people simply don't want to give their money to this company. Does the site look professional? Does it look reputable? Is the information laid out in a clear, attractive way? Are the pictures bright and appealing? It's the difference between walking into a dim, dirty shop with tacky decor and messy displays and a comfortable, beautiful department store.
Conversion rate optimization is a huge topic -- as big as SEO itself. Rand did a high-level overview webinar about CRO recently, but they had repeated technical problems so I don't think they uploaded it to the SEOmoz webinar section (http://www.seomoz.org/webinars). He recommended Conversion Rate Experts' blog (http://www.conversion-rate-experts.com/).
-
I would suggest to to find out how visitors get to these pages...
That's Mark's comment. I agree with him.
-
I totally agree with you. This is an e-commerce site that sells guitars though. The information is there. For some reason the bounce rates are high.
Could it have to do with the way the products are shown and the formatting of the page?
-
I would suggest to to find out how visitors get to these pages that have high bounce rates. Perhaps they end up there via search terms that are not relevant enough. If that is not the case then you need to go into the content. Is it clear enough, do you have good products images and are they big enough. You could consider asking people that leave a page to answer 3 simple questions (there are tools for that) and find out why they left the page.
Good luck!
-
That is pretty high. However don't assume that all bounces are bad. A bounce can actually be an indication that your site has done it's job well - it's down to the intent of the user.
I prefer to look at bounce rates either by page or by term. If people are bouncing on terms that are likely to have commercial intent then that isn't great. However for informational searches it might mean that the site is answering their query. That strong content might be the cause - you're becoming a reference site. Not necessarily bad.
However, bounces rarely pay bills... Try separating out searches with commercial and informational intent and compare both the volume and bounce rate. That might give some indication as to how best to tackle the issue (and what issue you are tackling).
If you have a high bounce rate on terms with commercial intent then look at the quality of your product information, pricing, issues around trust etc. If you can get outside opinion on it, even a small sample, that can help.
Conversely, if the problem is that you have an overly large proportion of research only terms then if could be that you need to look at how to increase visibility on the more commercial terms, or possibly look at ways to turn those information seekers in to customers (check loyaly and visits to purchase... they might be already, but just taking their time).
Pretty big topic actually.
-
What are your best ways to reduce bounce rates?
Create lots of content about high interest topics and then make seductive links to those pages and place them where every visitor will see them.
Their pages also have very high bounce rates (70-98%)
Sounds like this might be image search visitors.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When to determine that a change DIDN'T affect conversion rates
Hi everyone, Description of test: We're a lead gen site trying to add more value by providing users with real, live quotes after they submit a lead. However, we don't want showing the quotes to tank our lead conversion rates. So we're running a test where 50% of leads see quote results and 50% don't, and we compare the lead conversion rates for each. The best possible outcome is to show that showing the quotes DIDN'T negatively affect conversion rates. My issue: When do we conclude the test? In the end, we're hoping to see that the change didn't cause a statistically significant difference between the control and version B, which is the opposite of every other test I've ever run. So, at what point do we conclude that the changes in version B didn't have a significant effect on lead conversions? Currently the control is doing 5% better than the variation with a p-value of .379
Conversion Rate Optimization | | ted-zarceczny0 -
Bounce rate vs main domain and subdomain
So there is a website www.domainname.com that is based on wordpress. Basically this site has 8-10 pages but it is not a blog. And it has a subdomain mystore.domainname.com which is based on magento. While developing the site the circumstances were such that we had to use a subdomain for ecommerce based on magento. So the wp site is ranking and people are landing on that site. It makes sense when it has a bounce rate of around 72% because people are actually going to the subdomain ( store ) after they land on the wp site. Because they are actually looking to buy. My question is will this bounce rate affect in ranking of the wp site ? Because for now only the wp site is ranking for most of the terms. Should i consider removing the wp site and have the whole site based on magento ? I appreciate any kind of feedback and suggestion 🙂
Conversion Rate Optimization | | MindlessWizard0 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
Suggestions for Conversion Rate Optimization low cost companies?
Does anyone have a list of suggestions for lower cost companies to do conversions. I am a new business and just wanted my "Cart" check out with maybe some suggestions for improvement and a little testing to see if it is done correctly. Thank you, Boo
Conversion Rate Optimization | | Boodreaux0 -
How important is Conversion Rate Optimisation?
Silly question I know but just wanted to talk about it, more of a discussion then anything. How important is CRO to you? Anyone have any stats before and after? Cheers
Conversion Rate Optimization | | activitysuper0 -
Can fun, slightly unprofessional text be good for conversion rates?
I operate on a freemium model. The three plans are currently called "Free", "Gold" and "Platinum". Besides being incredibly square and boring, these titles are also meaningless. I'm doing a slight redesign of my site, and the new (unreleased) site has a very fun, playful feel. I'm also trying to make everything more streamlined and obvious. I'm considering renaming the three plans "Boring Amateur", "Kick-Ass Amateur" and "Bona Fide Professional" on the registration page and simply "Boring", "Kick-Ass" and "Professional" elsewhere. There are lots of places on the site where I have to refer to "amateurs" vs "professionals" - these tags would make that easier to explain. Easier = more sales. What do you think about using unprofessional text like this? Is it too risky, possibly offending too many people and losing sales? Or is it a good eye-catcher? I know the best answer is "test it." But this is one of those changes that I don't want to have to put my users through too many times. Thanks for any thoughts!
Conversion Rate Optimization | | PatrickGriffith0 -
Reviews not shown on google search & seller rating extensions (adwords)
Hello, we have 2 questions, regarding reviews from rating websites. 1. Reviews on google Search We have several reviews for our website www.theprintspace.co.uk from various rating sites (e.g. qype, yelp, remotegoat, etc.). When searching for theprintspace on google, only some reviews and only some rating website are shown, most are not. For qype, for instance, we have 8 reviews, but google only indicates that we have 3. The yelp reviews (and many others) are not shown at all. According to google, it takes a maximum of 2 months for the correct number of reviews to be shown on google, but the reviews have been online for over 2 months now. Is there any way this problem can be solved, so google shows the correct number of reviews? 2. Seller rating extensions on google adwords We would like the reviews to be displayed in our google adwords as a seller rating extension. These will include the merchant star rating for advertisers that are highly rated on Google Product Search. We are setting up a google merchant account to do so. Google says: "Ratings are based on the user reviews collected by Google Product Search, which aggregates reviews from a broad base of sources across the web, including Reseller Ratings, Bizrate, ReviewCentre.com and Viewpoints." Do you know if the following rating website are in google's "base of sources" and will thus be recognised and used in google adwords as rating extensions? Yelp Qype Scoot Remotegoat viewlondon tipped Or does google only source from big e-commerce rating websites? How do we get the ratings into our adwords? Thank you for your help!
Conversion Rate Optimization | | Waplington0 -
Good content but high bounce rate
Hi all, We run a website offering specialist turkey tours and gulet cruises. Our website holds a few information and recipes pages which are doing well in the engines and bring in alot of traffic. However these pages are crippling our bounce rate with bounces of about 80-90%. The time on site for these pages are above the websites average, but it seems that once the reader has finished with the information/ recipe, they bounce back to the Search engines. An example of one of our recipe pages can be found here: http://www.petersommer.com/turkey/turkish-food/pilav-rice/ We have thought about moving and redirecting these pages from our main site to a new website, but we are worried that it may effect our position in the SERP's. Can anybody offer any advice on this? Thanks
Conversion Rate Optimization | | petersommertravels0