How Would Google Approach Devaluing Infographic Links?
-
How do you think Google would go about devaluing infographic links?
Suppose the infographic image itself is not hyperlinked to the creator's site but there is a paragraph that mentions the creator and links to their site. How would Google distinguish the infographic creator's link from other external links on the page?
-
First up, if you have an infographic, the smart money is to control how people link to it in some way. Usually, this involves providing them with some kind of embed or linking code. Secondly, if you are a using some SEO smarts here you are going to want them to link to a page rather than to the image itself so you can pump some of that inbound link juice out to other pages or at least control it and provide a little more info, branding, funnels to service pages / social sign ups etc.
So, the way this tends to work is through hosting the infographic on a page and then providing link code to that page something like:
< href="http://www.yoursite.co.uk/">Your Home PageYou may also include a link to your homepage in this to really pimp our link opportunity.
Now, the only problem here is that we are creating a signature for the links as each link is going to be exactly the same. So, this is almost the sitewide scenario where they can count one, but identify and easily discount the others.
But, the real bones of the question is not 'how can Google devalue infographic links' but rather how can we stop Google devaluing infographic links.
Certainly though, an infographic is a high quality piece of content and if people choose to link to it, that link should still count. Whilst, they may look at ways of devaluing these links if they get too widespread but really, the boom (and bust) in infographic production may well have devalued them already in that there are just so many to choose from.
Hope that helps
Marcus -
As far as I understand the concept of infographic is that it is a way to attract 100s of link pointing back to your website... how that actually happens... I guess this happens when someone copy and paste your infographic by using the embedded code!
Now if there is a paragraph on the page that is linking to the main site.. (Probably that will not be included in the embedded code).. So in that case you might not get much benefits of an infographic even after it go viral.
As far is discounting links in infographic is concern it is a simple chain that is easy to capture.
My words: I don’t think infographics links are discounting completely at least the moment and even if they do you have a fair chance to impress people from your infographic and convert them in to profitable business sales.
-
If I am not wrong the new co-citation concept will work in this kind of situations, search engines are intelligent enough to understand this kind of hierarchies. All the Best!.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Does link have any value?
I recently received a link, but upon inspecting the page source on the site I did not see the link in the coding. Is this a link with any SEO value? Is google able to see this link? Note: Upon inspecting the actual link on the page, I do see coding with a followed link, but on the page source, only the actual table in which it is listed shows in the coding, with none of the content - including our link, showing.
Link Building | | whiteonlySEO0 -
Link Building
Are there any other webmasters in the MOZ community that are interested in creating multiple high quality link exchanges? Our company has a decent size client list we are interested in building links for.
Link Building | | WebMarkets0 -
If you discount a subscription when the client links to you, does that classify as a paid link?
For example, we all subscribe to MOZ, but if we received a 25% discount on our subscription if we linked back, would that be considered by Google as a paid link, or would it be seen as a sales tool / promotion?
Link Building | | JonathanSmith0 -
My website has no links to it at all :(
I paid good money for a company to build me a website, I just put my domain into open site explorer and I have no links at all, how do I get links to other domains etc ? Thanks for any help -James
Link Building | | Stoz0 -
What can i do about link threaths like these? What does Google do abt these?
I asked for links removal and it turned into a threat now see below. Can i do anything abt these? Can google protect us from these? Where can i let google know - my site is already penalized and only showing up for my brand in google 😞 I have deleted the email threads from here - contact me if you want me to send those so you can see them
Link Building | | CMTM0 -
Link Pharming
My company has been using an SEO company for a while and have built up our pagerank to a 6. However, we have noticed that they're involved in link pharming - they're buildng extra websites and linking to our site on them. We are not happy with this as we know it will only be a matter of time before Penguin hits us. The contract with the SEO company is coming up for renewal soon and we're thinking of cancelling it. However, we are not sure if the company will delete all our backlinks, which will probably decrease our PageRank too. Has anyone here ever had a similar experience? What did the SEO company do when you cancelled the contract? Does anyone here work for an SEO company and what do you do when someone cancels your service?
Link Building | | AAttias0 -
Link Ratio
Does Google (or other search engines) penalize websites if they have a too many inbound links from a single domain? (Say for instance, I have 500 inbound links, and 400 of them are from one root domain.)
Link Building | | EricVallee340