Should we create content for a competitor?
-
We've got an opportunity to create video content for one of the highest authority news sites in our region.
It's a great opportunity for links - PR8, DMR 7.84, DMT 8.86 and also to build our brand.
However the site is also one of our main competitors in the SERPs, and we would be providing content to them that serves some of our most important seasonal and year-round keyphrase targets.
So my dilemma is whether it is better to create the content and get the links, keep the content for ourselves and aim to make our site the authority for those keyphrases, or place the content with another (less authoritative) site that doesn't compete in our space?
-
Average video plays on their site are 15,000-20,000
That's all????
In that case... I would place the video on my own site and build out a youtube channel. I'd let them make their own videos.
-
Do you have a +5 page rank? Where is your reach or audience? If you have a chance to strut your stuff in front of bigger audience do it if you will get the credit from your larger competitor it will only help you immensely I would do it and do it well. It is a complement that you are being asked to guest post I feel you should do it and don't look back. You will generate more power to your site then you will take away by simply giving them an article that they will probably get from somebody else if you don't write it.
I hope I have been of help to you.
Sincerely,
Thomas
-
No we're paying to produce the content, they're linking back to us. We may be able to bring other brands on board to sponsor the content. Average video plays on their site are 15,000-20,000
-
We've got an opportunity to create video content for one of the highest authority news sites in our region.
So, tell us the full details of the deal? They payin'? Linkin'? Other promotion?
-
To me, content and branding is so important, I don't care where it comes from (as long as it's good). The fact that it happens to be on a "competitors" site doesn't make a difference. I would put the content on their site and also a link to it on your site (not from the same page that the links on their site point to). As a reader, I will see the your content on the other persons site and, if its good, go to your site and read up on you and what you're all about. If you have a good UX on your site then I will subscribe and follow you just as much. When co-citations really start to matter, as well as branding and reputation management, I think you'll start to see how much you can dominate the SERPs. Google, and everyone else, wants you to share good quality content. Besides, how cool would it be to brag that you're so awesome, that your competition even links to you.
Darin..
Just a side note. I worked with a coupon company a few years back that ranked on the third page of Google and they tightly held their content. We recommended that they start sharing their content with one of their competitors that was a coupon blog and within two months they were on page one in the #6 spot for "coupons". I'm not saying this is a direct correlation here, but it sure seemed to help. Get the word out about your company and people will follow you as long as you have a great UX and great content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Transition: Leaving low quality content behind
We're in the initial stages of planning a domain transition / rebrand. We're considering 301'ing our low and high(er) quality content split to two different domains. One for the low quality, one for our high. Best practices normally tell you to not split your content between between multiple domains. However, what if the majority of pages on your site are thin/outdated, and attract low volume/long tail? Does it make sense to bring that low quality/volume content over the new domain, when you know you'll never have the resources (nor would it make sense to) mass improve the quality of these pages? I'm concerned the quality of these pages are affecting our overall domain authority. Some background on our site/business: Current site has 15,000+ pages. 98% of our site is a product directory of professional/enterprise business management software. While a small handful of our product pages have quality original long form content (maybe 50-100), most of the product pages are a combination of: thin, outdated, overly sales-y content provided directly from product developers, and/or catch only very low-volume/long tail organic traffic. 95% of our pages attract fewer than 20 visits/mo, 90% of our pages attract fewer than 10 visits/mo. We have a small business of about 10 employees. Most of which don't maintain our site. It's unrealistic for us to genuinely improve the quality of that many pages. Nor does it make sense to improve most of these pages, as they'll attract only very low volume keywords. Individually these low quality pages don't bring in many customers, but on aggregate they do. 70% of our organic conversions come from pages with less than 20 visits/mo. A few questions: Is this content negatively affecting our domain authority in any way? While I don't believe we've been hit with a penalty, Google knows that on average our pages aren't very helpful to many users, and I'm concerned that affects our ability to rank with pages that matter. None of the content was mass produced in any form of scraping efforts or anything nefarious like that. Would there be any negative/positive affect to offloading these low quality/volume pages to a different domain during the rebrand?
Branding | | dsbud0 -
Looking to create a Press Release - Any decent sites out there?
Hey guys, I'm wondering whether you could point me in the right direction of a reputable PR site to use? I realise that many of these sites have been devalued over recent years but I wanted to produce something for a client after they struck-up a fairly notable connection with another company in their industry. Or should I just avoid PR sites altogether? Oh, and I'd prefer them to be free if possible 🙂
Branding | | Webrevolve0 -
What To Do With Content From SEO Perspective
With all the SEO focus now on creating and sharing unique and high quality content I ensure that is exactly what we do, however... All we seem to do is add this content to our blog with some good quality images to break up the text. Our articles are at least 800 words in length and they are always informative... Once added to our blog we share the content across the 'big 3' social platforms (Facebook, Twitter & Google+) I also do a little bit of 'internal linking' from the blog post to a relevant page on the main website - the blog is actually part of the website! So, my question is... in light of the recent 'guest post' scaremongering and the fact that every blog owner I seem to 'reach out' wants payment should I look at Web2.0 platforms such as; Squidoo Hubpages Quora Triberr ...and the many other similar sites that exist to add some of our content to? Also what about Article Directories? Ezinearticles GoArticles I know this seems like a 'throwback' to 2-3 years ago but I just wondered whether the above still have any credence? Obviously I would be very selective with regard to 'back linking' and would ensure that I vary the anchor text - to be honest, as much as a link would be useful, it's more about brand exposure ... Any advice \ recommendations would be greatly appreciated! Andy
Branding | | TomKing0 -
Guest blogging & duplicate content
This feels like a question I should know the answer to and I'm a tad embarrassed to ask, but the part of my brain that gets tripped up by somewhat simple things sometimes, is begging to ask just to confirm my understanding. I want to make sure I have it right it prior to giving advice. When one guest blogs I assume that it is critical to create content that is original and unique to that one instance of the guest blog. That means, do not also put that post on your own blog and do not submit it to any other blogs for inclusion. This is both for duplicate content issues and also to respect and not put in jeopardy for duplicated content, the blog owner you are guesting for. Is this correct? Are there any scenarios in which there might be a deviation of this "rule"? Like some use of canonicals or anything else?
Branding | | gfiedel0 -
Duplicate Content and Boiler Plates in Press Releases - Does it Matter?
Hi All, We are in process of syndicating a few press releases on company news over the next few months. These aren't fluff PRs, they are actual news and can provide some value for linking opportunities (woohoo). Anyway, we are a public company, so there are some relatively strict guidelines as to what content we publish. A great place to place some flexible links is in the boilerplate of a release. However, we can't change that content around too much on each PR. So, question is, are there any negative implications on pushing out that kind of duplicate content on the web. Clearly, it's not our intention to spam whatsoever. But, I can see how the same type of content going out on the web multiple times in coming months good send off a negative signal. Takes/thoughts?
Branding | | Pedram_SEO0 -
Has anyone had success with product page rel=author? Can I protect the content but dump the face on the SERPS?
Hi, Is there a way to get the benefits of rel=author for protecting site content but to disconnect that from the face photo on the SERPS? We added rel=author to our unique and individually written product descriptions and reviews. This has led to a decrease in click thru thus far. I suspect this is because when searching for a product to buy the user sees the face and thinks "review" or at least "not corporate". I don't nec. want to dump rel=author in the sea yet for our ecom pages, has anyone had success with product page rel=author? Four our keywords, we are the only company of 10 well known travel sites that have the face in the SERPS, far from improving our CTR, it has trashed it. Any ideas?
Branding | | xoffie0 -
Travel agents are creating Google Place pages for our properties - is this a bad thing?
I'm currently trying to develop a clear understanding and policy for my company on how we deal with Google place pages, specifically where we stand on places pages being created by our agents. We run a business in the travel industry with a number of locations around the world. Our services are sold via travel agents. Naturally, we set up places pages for each of our locations but recently we've noticed agents setting up places pages for these locations with different titles & their own contact details (same address though). In one case we've received verification postcards which we've been asked to pass on. The pages are set up in 'good faith' to promote business in the agents respective countries and languages but i'm concerned that we are ending up with multiple pages for the same location, hurting our brand, losing our own pages through being buried and ending up with our account being suspended at some point down the line. There are a number of terms on Google guideline page, in particular, this one: "Do not create more than one listing for each business location, either in a single account or multiple accounts." I contacted my Adwords account manager but didn't get a very clear response on this. What i'm looking for is some 3rd party, definitive advice/opinions on this scenario. Should we be asking agents not to create place pages? Why should they list.. could it end up hurting both of us? Are there pros and cons to this or is it a clear cut case?
Branding | | seoec0