Best practices for repetitive job postings
-
I have a client who is a recruiter for skilled trades jobs. They post quite a few jobs on their job board on a regular basis. They frequently have job postings that are very similar to older jobs or multiple current job postings that are similar to each other.
Looking at their webmaster tools and site: command search in google, it does appear they have some duplicate content issues. We're thinking it's because of the similar job posts.
What is the best practice for dealing with this? And is there any way to correct the situation so that the number of "omitted due to similarity" results declines?
Thanks for you help!
-
Ok if the previous job posts are causing your concern, you can easily fix this by setting up meta data expiry:
_It will automatically remove the content of the page from search engines index as soon as the job becomes unavailable. _
-
It could be worth posting the question in GWT forum, so at least there might be a chance one of the google employees takes a note and may (or may not) be able to do something about penalties given to the site.
-
Hmmm... This is an interesting situation for sure!
My first thought was adding a canonical tag on the postings, but I'm sure you don't have that kind of access. My first assumption is that this kind of duplicate content isn't going to hurt you. Mainly because this is not a new situation to Google. Kind of like how a /blog page would have a snippet of the actual blog post. Would you consider that duplicate content? Technically, but Google isn't going to see it like that.
If you're super worried or concerned about this, you could always have two job descriptions for the same job. One that you have on the corporate site, and the other that you're submitting to indeed, monster, etc. This doesn't need to take too much time. You could just have some generic copy then say "...to see more about this job posting, visit http://www.yoursite.com".
I still going to be surprised if Google is seeing this as duplicate content though... Also, Google may filter it out of their SERPs, but do you have any indication that your potential applicants are finding it in the SERPs anyways?
Was that helpful?
Kevin Phelps
http://www.linkedin.com/in/kevinwphelps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to refresh a webpage of a news site, SEO wise?
Hello all, we have a client which is a sports website. In fact it is a veyr big website and has a huge number of news per day. This is mostly the reason why it refreshes some of its pages with news list every 420 seconds. We currently use meta refresh. I have read here and elsewhere that meta refreshes should be avoided. But we don't do it to send to another page and pass any kind of page authority / juice. Is in this case javascript refresh better? Is there any other better way. What do you think & suggest? Thank you!
Technical SEO | | pkontopoulos0 -
https v http is there any difference in rankings what is the best for a online chemist store?
Have a client that has a https site do you think its better than http for this kind of site and is there any studies done regarding any difference in rankings?
Technical SEO | | ReSEOlve0 -
404 Best Practices
Hello All, So about 2 months ago, there was a massive spike in the number of crawl errors on my site according to Google Webmaster tools. I handled this by sending my webmaster a list of the broken pages with working pages that they should 301 redirect to. Admittedly, when I looked back a couple weeks later, the number had gone down only slightly, so I sent another list to him (I didn't realize that you could 'Mark as fixed' in webmaster tools) So when I sent him more, he 301 redirected them again (with many duplicates) as he was told without really digging any deeper. Today, when I talked about more re-directs, he suggested that 404's do have a place, that if they are actually pages that don't exist anymore, then a ton of 301 re-directs may not be the answer. So my two questions are: 1. Should I continue to relentlessly try to get rid of all 404's on my site, and if so, do I have to be careful not to be lazy and just send most of them to the homepage. 2. Are there any tools or really effective ways to remove duplicate 301 redirect records on my .htaccess (because the size of it at this point could very well be slowing down my site). Any help would be appreciated, thanks
Technical SEO | | CleanEdisonInc0 -
Confused on footer links (Which are best practices for footer links on other websites?)
Hello folks, We are eCommerce web design and Development Company and we give do follow links of our website to every projects which we have done with specific keywords. So now the concern is we are seeing huge amount of back-links are being generated from single root domain for particular keyword in webmaster tools. So what should be the best way to practice this? Should we give no follow attribute to it or can use our company logo with link? LtMjHER.png
Technical SEO | | CommercePundit0 -
Should each new blog post be added to Sitemap.xml
Hello everyone, I have a website that has only static content. I have recently added a Blog to my website and I am wondering if I need to add each new Blog post to my Sitemap.xml file? Or is there another way/better way to get the Blog posting index? Any advice is greatly appreciated!
Technical SEO | | threebiz0 -
Post vs page in Wordpress?
Hello there, I have a Wordpress site and would like to know if it is better to have 600 posts or 600 pages in terms of efficiency in the site. I would like to publish the content as pages, as I can have subapges,etc... and keep the path: www.website.com/page/subpage1... in terms of good SEO. This structure of using pages rahter than posts allow me to keep the path as stated above (with a category/post path I could not manage in this sense as a pile of articles is displayed although the path category/post in terms of SEO I understand would be good too). Thank you very much for your thoughts here as I would go for a page structure. Antonio
Technical SEO | | aalcocer20030 -
Product landing page URL's for e-commerce sites - best practices?
Hi all I have built many e-commerce websites over the years and with each one, I learn something new and apply to the next site and so on. Lets call it continuous review and improvement! I have always structured my URL's to the product landing pages as such: mydomain.com/top-category => mydomain.com/top-category/sub-category => mydomain.com/top-category/sub-category/product-name Now this has always worked fine for me but I see more an more of the following happening: mydomain.com/top-category => mydomain.com/top-category/sub-category => mydomain.com/product-name Now I have read many believe that the longer the URL, the less SEO impact it may have and other comments saying it is better to have the just the product URL on the final page and leave out the categories for one reason or another. I could probably spend days looking around the internet for peoples opinions so I thought I would ask on SEOmoz and see what other people tend to use and maybe establish the reasons for your choices? One of the main reasons I include the categories within my final URL to the product is simply to detect if a product name exists in multiple categories on the site - I need to show the correct product to the user. I have built sites which actually have the same product name (created by the author) in multiple areas of the site but they are actually different products, not duplicate content. I therefore cannot see a way around not having the categories in the URL to help detect which product we want to show to the user. Any thoughts?
Technical SEO | | yousayjump0 -
Best usage of rel canonical in case of pagination for content list ?
I've looked at most of the question in the Q&A who speak about pagination but didn't find a clear answer to my concern. So here is my question : On the website i work for, we have list of recipes with this info for each recipe : picture, title, type, difficulty, time and author. 10 recipes per pages and X pages for each list. Would you use link rel canonical on page X with first page as value ? (i've seen this answer in one question here)
Technical SEO | | kr0hmy
Or canonicalize to page X keeping each page of the list in the index ?
Would the content be seen as duplicate if we don't use rel canonical and just add page X in the title? Or would it be unique enough with all the infos? Thanks for your help on this !0