Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.
-
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.
-
Excited to hear how it goes, best of luck to you
-
Thanks Joanna. Yeah, I'm getting the same response when I'm contacting the well known Search Retargeting companies.
Once they are setup to take this down to the local level, this will be a great marketing tool. Even if the audience is lower than what they are used to seeing now on state levels.
-
Hey there! I had a representative reach out from Chango when he saw your question and I wanted to post what he sent over...
"I would think most search retargeting companies (Chango included) support geo-targeting at the State or DMA level. The trouble is this typically reduces the reach substantially. Also some ad exchanges would not let us serve ad impressions at the DMA level."
I hope that helps. In our experience its always been available with our providers, but we just don't have a need for local campaigns right now, so I don't have any first hand experiences to share. Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion: Do you agree that brand recognition has an empirical impact on organic search rankings?
And could hard metrics — such as search queries, citations, traffic, and click-through rates — influence organic search rankings? Tom Coad “StickyEyes” tackles both these questions in this post for YouMoz. Take a peek at his research, and let us know how it compares to your own findings. If you haven't done any research yourself along these lines, I'd love to hear your answers to these same questions based on your more casual observations and analysis of the brands you monitor in the SERPs.
Branding | | Christy-Correll6 -
Enigma of Google & China - Can you solve it?
In March, my team in Shanghai launched a site redesign of our English language website (targeted at expats in China) which: Changed the URL's to be more SEO friendly (keyword based, shorter, etc) Implemented endless scrolling to replace previous pagination Changed some front end layouts Changed page title and meta description tags to use keywords, be unique, use correct lengths Since then, we see in Google Analytics, traffic form Google organic branded search terms has been steadily dropping (between 5 - 20% depending on the term). Not provided is down 2%. We do not rank for many non-branded terms, so have no statistical significance there. However in Google Webmaster Tools, impressions of branded queries are also down, along with non-branded search terms (including those we tried to optimise for). We see similar traffic drops from other search engines as well (Bing, Baidu) but not at as high a level (only 3% or so). We have not changed any other marketing strategy online or offline. We have tested / done: 1. Changing title tags 2. Reverting to old pagination (as we say in GWT a drop in indexed pages) 3. Checked the tracking code is working 4. Checked our rankings (we still rank position 1 for our branded queries and even some non branded) 5. Submitted new XML site map The only large issue we could find is that from that day there were over 300,000 page not found 404 errors (which we are now redirecting by 301s as Google shows them to us, and have been doing so for 2 weeks). Nothing is helping us so far, organic traffic continues to drop week on week, so I am reaching out to the Moz community. Can anybody think of a reason for such a dramatic drop? Please help!
Branding | | RingierOneAfricaMedia0 -
I have a company with multiple locations through out the US and I am trying to figure out the best way to use Google+ and Facebook.
Should I create separate pages for each location or should I create one account and add all my locations to that account?
Branding | | steve2150 -
How to Merge Existing Google Local and Google Business pages?
Hey everyone, I'm getting a wee bit frustrated. I have looked at every blog post I can about merging Google Local and Google Business Pages and I can't figure it out. I already have a verified Google Local page here https://plus.google.com/107404063103285095864/about?gl=CA&hl=en-CA and a Google Business Page here https://plus.google.com/b/100116630212547145177/100116630212547145177/posts . Both are already verified. How do I merge these existing profiles which are already verified?
Branding | | jhinchcliffe0 -
How many FaceBook likes do I need to start making a difference?
Just started the social scene. We have a FaceBook page https://www.facebook.com/SMSPro.Safety.Management.System Only about a year old, and until two weeks ago, we had about 8-10 likes. Then I started working on getting likes (please like this page if you can). Question: How many Likes do I need for Google to start counting this as significant? Would also appreciate any comments on FaceBook page to help.
Branding | | manintights280 -
How can I make this into an infographic
Hello, A client of mine really wants an infographic or a visual for viral marketing. Our site: nlpca(dot)com The subject is "What is NLP?". This page has the best NLP definition - we can use the content with permission: http://www.nlpu.com/NewDesign/NLPU_WhatIsNLP.html Would this work as an infographic? Can you give me suggestions (this is my first infographic. I've been doing web design for about 15 years and SEO for 8 years) How could I make this thing really popular in our niche "NLP"? Thank you.
Branding | | BobGW0 -
Do you have to have a Google+ profile page for a person before you can build a Google+ brand page?
There was some debate at MozCon 2012 about this issue. I have my personal Google+ page which I didn't want attached to the brand of one of the sites I manage. I saw no other way to create a new Google+ page for this brand except to create a new profile under a different gmail account. The problem is, I had to put in my personal name to create the profile (you can't put in a business name, Google won't accept it), so now I have two "Dana Tan" author pages in Google+, the second one is where I built the page for this separate business "Celebrate Communion." Unfortunately, this has muddied the waters because people are following me in both places (it's fragmented my circles). I would like to add customers who are already on Google+ to my business pages circles, but the business page won't do it. Is it possible to build a Google+ business page without all of this brand confusion? If so, can you send me directions? I have found nothing online that says you don't need a profile to do a brand page. Also, once the page is built, what is the best way for me to reach out to customers with google accounts? I don't see a good way to do that on businesses pages either. On my profile page I can load all the emails into my contacts list, but then those contacts can only be added to my profile page and not the brand page. Any help or suggestions would be greatly appreciated. Thanks! Dana
Branding | | danatanseo0 -
Triberr - What is it? How can I get invited?
Hey all, I've recently learned about Tribber (http://triberr.com/) as a way to network your blog and increase followers. Does anybody have any experience with it? And how can I get invited in order to give it a shot?
Branding | | deuce1s0