Branded vs Generic keywords - is Google treating their rank equaly!?
-
Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc.
The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones?
And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it!
Is that could be truth? Any experiments info about that?
thanks and regards,
Jungles
-
Jarno,
Thank you very much for reply! I'm happy that I'm not alone here
Your experience proved even more my assumption that Brand keywords are treated differently then generic once! So, it's - 2:0 at the moment! Would love to hear opposite!
Regards,
Jungles
-
Jungles,
I don't have any info about experiments on that but I do have something else. A client of mine updates their own pages using Adobe Contribute. I told him not to repeat the keyword he wanted to rank for to many times due to a penalty by Google that could occur. He didn't listen and added 5 sequences of the keywords (keyword contains 4 words). This brought the percentile of the keyword on that page above 15%. Since then.. he ranks number one for that specific keyword and no penalty what so ever.
So just assuming that a 10% density wouldn't work for generic keywords is not helpful nor is it true but personally i would no go that far. When using brand names it is a bit different. It makes it more natural sometimes. Using a brand name in each sentence for one could be considered very natural while other people might think it's spamming behavior.
I feel like it's more a flip of an coin and I wouldn't take the change. It would focus on other aspects to rank for the keyword then density.
Hope my advice might help you along a bit
kind regards
Jarno
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Secondary related keywords
Hi, Let' say one of the topics I want to talk about is "wine tasting2. I do a search in the keywords tool and I find related keywords such as "wine tasting chicago" and all the words that I find do not apply to me because I do "wine tastings in Bordeaux". How do I deal in a situation like that ? Can I type in the keyword tool "wine tasting bordeaux" even though my topic is wine tasting ? I took "wine tasting" but I could apply that to the word "chateaux" where none of the related keywords apply to me. I run into issues when the topics are "large". The other question I have is still about "wine tasting" if I find secondary related keywords that apply to me such a "wine tasting in bordeaux", "wine tasting cellars" do I still need to add in my content the word "wine tasting" by itself in addition to the 2 related keywords or can I just only put the 2 related keywords ? Thank you,.
Keyword Research | | seoanalytics0 -
Keyword question
I am trying to rank for the long tail keyword "Personal Injury Lawyer Vancouver". If I want to still rank for this keyword can I add an "in" in between lawyer and Vancouver and can I make Lawyer plural? Will this give me the same results? THanks, Jonathan
Keyword Research | | H1_Marketing_Solutions0 -
How does Google treat special characters in titles?
Seems like a stupid question, but one that I never really gave much thought about before. How exactly does Google treat special characters in titles? Do they all get seen as spaces? e.g. Does Awesome Product - OptionA/OptionB/OptionC available get seen the same way as **Awesome Product - OptionA, OptionB, **OptionC available ? Or even **Awesome Product - OptionA OptionB **OptionC available ? Or will Google see the first title as **OptionA/OptionB/OptionC **being a whole "keyword" due to there being no space between them? Like I've always just assumed that with apostrophised words will be seen as keyword s. And when using commas, there's always a space after the comma anyway. Are all "special characters" treated the same?
Keyword Research | | Ria_0 -
On-page optimization for closely related keywords or acronyms of keywords
We are in the process of on-page optimization for a site that sells one kind of software. We are trying to optimize each page for a target keyword and variations of the keyword, however we have more pages than keyword variation types, so I'm looking for feedback on whether the below plan would be keyword cannibalization. Examples: URL: www.domain.com/product
Keyword Research | | seo_1234b
Tarket Keyword: device imaging software
Title Tag: Device Imaging Software | Company Name URL: www.domain.com/solutions
Target Keyword: device imaging solutions
Title Tag: Device Imaging Solutions | Company Name URL: www.domain.com/products/product-name
Target Keyword: dis (acronym)
Title Tag: DIS Software | Product Name | Company Name My question is are these keyword too closely related for each of the pages? Will they be considered duplicate title tags? Keyword cannibalization? etc. Thanks!0 -
Why do my keyword ranking differ from the results on Google ?
I've been working on a specific campaign for a couple of days, and been noticing that my keyword ranking is much different on my campaign than in reality. I tried my keyword on Google (with the same settings I have on my campaign) and my keyword ranks at #5 instead of not in 50, as indicated on my campaign. Can someone give me a hint on this issue ? Thank you !
Keyword Research | | marketingmedia.ca0 -
Google Keyword Tool
Hello, Is the Google Keyword Tool the only reliable source for stats on keyword search volume on Google? The tool returns "no data" results for keywords I would expect to have some, if not much, search volume. I would like to cross-check these results, if possible. Thanks!
Keyword Research | | nyc-seo0 -
Error Being Displayed While analyzing keyword Rankings
While searching for Rankings for a couple of NEW keywords I got this message : (Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates.). I don't know what this means, can somebody please provide some info on this error message as to what it means
Keyword Research | | Arfath0 -
Keywords google takes into account
hello MOzzers, I know some words are not as important whenGoogle indexes or crawls ex the word "the" etc. I am curios what weightage google places on the word " google" when people search. Silly question?? maybe hee hee, but I would like to know. Its been bugging me. Thank you so much, V
Keyword Research | | vijayvasu0