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Related Questions
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HREFLANG: language and geography without general language
Some developers always implement the hreflang for German (which should be "de") as "de-de", so language German and country Germany. There is usually no other German version targeting the other German-speaking countries (mostly ch, at). So obviously the recommendation is to make it "de" and that's the end. But I kept wondering and not finding anything: IF there is a more specialised hreflang, will google take that if there is no default? Example: Search in: de-at (or de-ch) Search result has the following hreflang versions: de-de; x-default (==en), en => Will Google give the result for x-default or de-de?
Technical SEO | | netzkern_AG0 -
Is it a Panda/Penguin hit? Or it's just a natural ranking drop?
My traffic comes from google. This is the traffic profile. Does it look like a Panda or Penguin hit? I have a hard time determining it myself. Thanks. ne0r7kg.png
Technical SEO | | ChelseaP0 -
Is Panda as aggressive as Penguin in terms of being able to escape its clutches ?
Hi, Is being hit by Panda as hard to get out of as being hit by Penguin ? Or if you clean up all your content should you get out of it relatively quickly ? I have a very old (11 years) and established site (but also very neglected site that i'm looking to relaunch) but its on an ancient shopping cart platform which never allowed for Google analytics & GWT integration etc so i cant see any messages in GWT or look at traffic figures to correlate a drop with any Panda updates. The reason i ask is i want to relaunch the site after bringing up to date with a modern e-commerce platform. I originally launched the site in early 2002 and was perceived well by Google achieving first field of view SERPS for all targeted keywords however competitive, including 'ipod accessories', 'data storage' etc etc. These top positions (& resulting sales) lasted until about 2007 when it was overtaken by bigger brand competitors with more advanced & Google friendlier ecommerce platforms (& big SEO budgets) I originally used the manufacturers descriptions editing slightly but probably not enough to avoid being considered duplicate content although still managed to obtain good rankings for these pages for a very long time even ranking ahead of Amazon in most cases. The site is still ranking well for some of the keywords relating to products for which there is still manufacturer copied descriptions so i actually don't think i have been hit by Panda. So my questions Is, is there any way of finding out for sure if the site has indeed even been hit by Panda at all without looking at analytics & gwt ? And once i find out if it has or not: Is it best if i relaunch on same domain to take advantage of the 11 year old domain history/authority etc ? So long as i make sure all product descriptions etc are unique, if i have been hit by Panda the site should escape its clutches quite quickly ? **OR ** Is Panda as aggressive as Penguin in which case is it best to start again on a new domain ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Beating big brands for rankings on Google page 1 post Panda & Penguin
Hi all, so having followed lots of SeoMoz guidelines that we have read here and standard SEO ideas we seem to no longer be able to rank for our core keywords.. and certainly not rank in front of the big brands. We're a small eCommerce company and have historically ranked Google positions 1-4 for many of our keywords (a year or two ago)... but now no where near this any more. We always write unique content for our products of usually around 300-400 words per product we include our keywords in Title, meta description and H1 tags. We include buyers guides and set up articles on the site and generally have a reasonable amount of good quality and always uniquely written content Recently we have concentrated to ensure that page load speed is above average and Google Web Master Tools page speed gives us around 80-90 out of 100 We carry out linking and have always done... in the most recent past this has been weighted towards 'content for links' to gain purely incoming links (although in the early days from 2005 we did swap links with other web masters as well as write and publish on article sites etc). product category pages have an intro piece of text that includes the key phrases for that page and is placed as close to the body tag as possible. From what I understand if you are hit by Panda or Penguin the drop off is invariably over night, but we have not seen this... more of a gradual decline over the last year or two (although there was a bit of a downward blip on Panda update 20). Now we're lucky to be on page 2 for what were our main keywords / phrases such as "portable DVD players" or "portable DVD player"... in front of us in every position is a big national brand.. and certainly on page 1 it is purely only a big brand in every postion. They don't have great info from what we can see for these keywords and certainly don't give as much info as we do. For the phrase "portable DVD player" our portable DVD accessories page ranks better than our actual portable DVD player category page... which we also can't understand? This is our portable DVD category page: http://www.3wisemonkeys.co.uk/portable-dvd-players-car Currently we're starting to produce 2 minute product demo videos for as many of our product detail pages as we can and we plan to host these on something such as Vimeo so that content will be unique to our site (rather than YouTube) in order to give us a different format of unique content on many of our product detail pages to improve rankings (and conversion rates as the same time ideally). So ... I am hoping that some one out there can point us in the right direction and shed some light on our declining positions. Are we doing or have done something wrong... or is it in these post Panda / Penguin days extremely difficult for a small business to beat the big brands as Google believes these are what every one wants to see when shopping? Thanks for any comments and / or help.
Technical SEO | | jasef0 -
Can Silos and Exact Anchor Text In Links Hurt a Site Post Penguin?
Just got a client whose site dropped from a PR of 3 to zero. This happened shortly after the Penguin release, June, 2012. Examining the site, I couldn't find any significant duplicate content, and where I did find duplicate content (9%), a closer look revealed that the duplication was totally coincidental (common expressions). Looking deeper, I found no sign of purchased links or linking patterns that would hint at link schemes, no changes to site structure, no change of hosting environment or IP address. I also looked at other factors, too many to mention here, and found no evidence of black hat tactics or techniques. The site is structured in silos, "services", "about" and "blog". All page titles that fall under services are categorized (silo) under "services", all blog entries are categorized under "blogs", and all pages with company related information are categorized under "about". When exploring the site's links in Site Explorer (SE), I noticed that SE is identifying the "silo" section of links (i.e. services, about, blog, etc.) and labeling it as an anchor text. For example, domain.com/(services)/page-title, where the page title prefix (silo), "/services/", is labeled as an anchor text. The same is true for "blog" and "about". BTW, each silo has its own navigational menu appearing specifically for the content type it represents. Overall, though there's plenty of room for improvement, the site is structured logically. My question is, if Site Explorer is picking up the silo (services) and identifying it as an anchor text, is Google doing the same? That would mean that out of the 15 types of service offerings, all 15 links would show as having the same exact anchor text (services). Can this type of site structure (silo) hurt a website post Penguin?
Technical SEO | | UplinkSpyder0 -
Hit by the penguin update
Hi, My site @ www.mortgageadvicecenter.co.uk has been hit by the penguin update. I cannot be found at all in google for certain keywords such as mortgage advice where we ranked page 2. We still rank for certain keywords. I really don't know why we have been penalised and what to do. I have plenty of brand links and nothing out of the ordinary link distribution. This obviously affects our bottem line so do you have any idea's or time scales? Any help would be appreciated, Thanks Ryan
Technical SEO | | pensionadvice0 -
My organic search results are down 16% since the Penguin update 4/24
Penguin has affected my search results down 16% When I look at my SEOmoz scan the only problem I see is "too many on page links" The problem is that my blog for each month is considered one page-eg august 2007 I wrote many blogs-the total on page links was 106-but that included all the blogs that were written in a month. The other problem area is duplicate content. I thought Penguin was after "link farming" which I do not do. Any advice how I can correct this? Brooke
Technical SEO | | wianno1680 -
Follow up from http://www.seomoz.org/qa/discuss/52837/google-analytics
Ben, I have a follow up question from our previous discussion at http://www.seomoz.org/qa/discuss/52837/google-analytics To summarize, to implement what we need, we need to do three things: add GA code to the Darden page _gaq.push(['_setAccount', 'UA-12345-1']);_gaq.push(['_setAllowLinker', true]);_gaq.push(['_setDomainName', '.darden.virginia.edu']);_gaq.push(['_setAllowHash', false]);_gaq.push(['_trackPageview']); Change links on the Darden Page to look like http://www.darden.virginia.edu/web/MBA-for-Executives/ and [https://darden-admissions.symplicity.com/applicant](<a href=)">Apply Now and make into [https://darden-admissions.symplicity.com/applicant](<a href=)" > onclick="_gaq.push(['_link', 'https://darden-admissions.symplicity.com/applicant']); return false;">Apply Now Have symplicity add this code. _gaq.push(['_setAccount', 'UA-12345-1']);_gaq.push(['_setAllowLinker', true]);_gaq.push(['_setDomainName', '.symplicity.com']);_gaq.push(['_setAllowHash', false]);_gaq.push(['_trackPageview']); Due to our CMS system, it does not allow the user to add onClick to the link. So, we CANNOT add part 2) What will be the result if we have only 1) and 3) implemented? Will the data still be fed to GA account 'UA-12345-1'? If not, how can we get cross domain tracking if we cannot change the link code? Nick
Technical SEO | | Darden0