Best techniques For EMD Ranking in 2013
-
OK. I know some will say "same as any other SEO". But I am keen to get one of my sites ranking for it's EMD. Nothing I do seems to be working at all. As far as I can tell it's not even in the top 100. Because the site is managed for a business, it needs income. I've managed to increase it's ranks in some low terms.
-
Thanks David, much appreciated.
-
Seems to be a number of Timber businesses at that address...
Regardless, 17 occurrences is going to set off some red flags.
Just trying to help you out with your query.
-
Good observations in regard to EMDs in general. However, if you take a look at the site in question, I think you'll agree the OP needs to do a lot of work on the site regardless of the fact that it's an EMD.
-
Timber Melbourne is the business name...
-
All of my important domains are EMDs.
I think that the hyphen stinks up the value.
I had a key-word.com, acquired the keyword.com, redirected the key-word.com to the keyword.com, and rankings immediately went up. Immediately. As soon as the 301 took hold.
And..... Yes, you rank them just like you would any other website. Duh.
They are not secret bullets. You can have an EMD and still get your ass kicked.
They are most valuable in low competition. When you enter moderate to high competition SERPs their value is not much more than any other domain. This tells me that the value of an EMD is something like +10 instead of the 10X that most people think.
Also, if you have a site with a strong history and lots of domain queries, redirecting it to an EMD could result in a rankings drop. Why? The strong history and the domain queries could be worth more than the small EMD bonus.
-
Honestly, that site is poorly optimised. I wouldn't be surprised if you earn an over optimisation penalty, or already have one.
There are 17 occurances of 'timber Melbourne' on the homepage.
The site is not written for humans, first sentence on the homepage, "We sell Timber Melbourne Wide. Timber Melbourne are the Melbourne Timber Specialists"
That is really bad.
Step one would be to re-write the content for humans, then revisit the on-page SEO, like titles, metas, alt tags etc. Then have a look at the UX, it's really hard to read the content on that background.
Lots of work to do here my friend, I suggest reading the SEOmoz beginners guide to SEO first though.
Good luck.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google do keyword matching when deciding whether to rank a page?
Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)... If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page? Thanks for any guidance on this.
Keyword Research | | Alli70 -
Best way of including multiple years in titles
hi We're having a debate about the best way of rendering years in SEO terms. We have a new report that covers both 2016 and into 2017. To get the most juice should we title it: XXX Report 2016-2017
Keyword Research | | QSTopMBA
XXX Report 2016/17
XXX Report 2016/2017
XXX Report 2016 and 2017 Which one is best read by Google?0 -
What is the best way to research long tail search queries?
Hi, I am wondering if there is any special way to seek out long tail search queries? For example, when I search in Adwords or Ubersuggest for a particular group of keywords, I only ever seem to get 1 to 3 keywords. I am looking for the longer search terms like actual questions i.e. "Where is the best yoga studio in Doncaster?" Currently I rely on not hitting in Google in enter but I figure that there must be a better way? Thanks guys!
Keyword Research | | StoryScout0 -
My home page doesn't rank for its brand keyword
I'm wondering why my website www.travelnasia.com home page URL does not rank in the top 50 for the brand keyword "travelnasia". Does this indicate a problem? A page linking to my site ranks at No 1. A domain listing for my site ranks No 2. A SiteJabber review of my site ranks No 3. My own privacy page ranks #4 and my Contact Us page ranks No 5. My home page is nowhere to be seen in the top 50. It does rank #1 for the qualified domain "travelnasia.com", just not for the unqualified domain. I just don't know what to make of that. My competitors all seem to rank #1 for their brands, so I'm not sure why I don't at least rank in the top 50 for mine.
Keyword Research | | Gavin.Atkinson0 -
Keyword ranking by word order
If we have a keyword with 2 words like "SSL Audit". Will it rank in the same position the other way "Audit SSL" ?
Keyword Research | | Cistrust.com0 -
Improving the keyword ranking of a subject that we deal with only one or two months of the year
So I run a tip site based on the popular video game series Madden NFL. We also do NCAA and since I started getting invested in SEO, I noticed we aren't even in the top 50 for a lot of these results. What would be a good way to get started? Just throwing in some keywords that I want to be targeted?
Keyword Research | | taychatha0 -
Understanding the Rankings report: Visits - what timeframe?
I just setup a new site in MOZ, rankings have run on 200+ keywords for two weeks. The report shows 14 visits for the keyword "google backup". Is that 14 visits since the last crawl or 14 visits all time since I have been tracking that keyword within Moz? Thanks!
Keyword Research | | nuash0 -
Can't get ranking history
Hi everyone. I have added a couple of keywords to one of my campaigns and everytime I try to check the rankings I get the message below... Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates. Any idea what's going on here or how long it'll take to get this info? Thanks.
Keyword Research | | AJLComputers0