Bad link profile?
-
Hi Mozzers!
We have recently been handed this client due to the former SEO company building up a bad link profile, which resulted in the site dropping off the search results all together. Forcing them to get a new domain.
This happened in July last year and we are unsure whether it would be wise to submit a reconsideration request and then 301 their old sites pages to the new domain.
Basically I'm asking whether you can spot any spammy links being built in their profile.
Here is the old domain: http://www.claimssolicitors.co.uk/
It would be great if you could help me out!
Thanks
-
If the site got hit in the search engines (I see a major drop in visibility for the site in Search Metrics June 21 and 28 2012), and the client has now moved to a new domain, why would you 301 the old pages to the new ones - don't you want to start with a clean slate, which is why you started a new site?
If the 301 passes the penalty or not, why take the risk? Why not build your link profile the proper way this time?
I also see a lot of over optimized anchor text in OSE and very little branded or generic - diversify your anchor text and focus on branded, unoptimized, and naked anchor text (www.claims...) in your link building efforts.
If you're worried about visitors to the current domain, why not redirect using a 302 and then eventually let the domain die?
Instead of switching domains, you can also do a link disavow after a thorough review of your links and then do a reconsideration request, and then start the link building again on the current domain, instead of switching to a new hyphenated domain that just looks like a spammier version of the original URL. I would do a thorough back link review and then disavow and reinclusion request instead of the new domain route. You can refer to this article for how to review your links from Search Engine Journal.
That's my two cents - hope it helps
Mark
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CSS background image links bad for seo?
On one of the websites I manage SEO for, the developers are changing how our graphical links are coded. They're basically coding in such away where there is no anchor text and no alt tag, so for example: So there's no anchor nor alt context for Google's crawler. How badly will this affect SEO, or is it extremely minimal and I shouldn't worry about? Thanks in advance.
Technical SEO | | JimLynch0 -
How should we handle re-directory links? Should we remove these links?
We are currently cleaning up bad links that were purchased by a previous SEO agency. We have found links on anonym.to pages that redirect traffic to our site automatically. How should this be handled? Should we remove these links?
Technical SEO | | Lorne_Marr0 -
Internal Link Analysis Tool
I want to get a better handle on what internal link text (and co-occurance if possible) my site currently has. We have a lot of old blog articles that provide link juice back to the main site, but with thousands of pages, we never kept track of when we internally link to a page. Are there any tools that will provide an analysis of this? OpenSiteExplorer seems like a very tedious way to do it and it didn't appear to be 100% accurate. Also, are there any tools that will provide analysis and recommendations based on keywords targeted?
Technical SEO | | TheDude0 -
Is Go Daddy a bad domain?
I heard today that Go Daddy is not the besting hosting domain for websites...it isn't crawled well by websites. Is this true? What is the best hosting domain?
Technical SEO | | CapitolShine0 -
Too many on page links
Hi All, As we all know, having to much links on a page is an obstacle for search engine crawlers in terms of the crawl allowance. My category pages are labeled as pages with to many "one page" links by the SEOmoz crawler. This probably comes from the fact that each product on the category page has multiple links (on the image and model number). Now my question is, would it help to setup a text-link with a clickable area as big as the product area? This means every product gets just one link. Would this help get the crawlers deeper in these pages and distribute the link-juice better? Or is Google smart enough already to figure out that two links to the same product page shouldn't be counted as two? Thanks for your replies guys. Rich
Technical SEO | | Horlogeboetiek0 -
IFRAME WIDGET - FOLLOWED LINKS
<iframe style="border: 2px #CCCCCC solid;" src="http://www.cpsc.gov/cgi-bin/javascripts/cpscrss.aspx" title="CPSC RSS Feed" frameborder="0" scrolling="auto" width="224" height="258"></iframe> That is the code my client wants to add to an internal page where we can keep updated news on a specific subject. Only problem is this widget has links within it, these links are "followed". Should i worry about these links being followed? There are quite a few, does anyone know if they will be counted if within an iframe or is there a way to add "no-follow" attribute to them. Can i somehow tell the HTACCESS to add no follows to all links on specific pages? Any thoughts, solutions are greatly appreciated.
Technical SEO | | waqid0 -
Removing inbound Spam Links
Hello, Last February one of my clients websites was delisted. It turns out that some time ago that had attempted to launch a social network along time lines of ning. The project had fallen apart of the was still up. At some point spammers found it and started using it as part of a link farm. Once it was discovered, the subdomain it was posted on was removed and the website returned to search within 2 weeks. Last week, the website disappeared again OSE shows that in the last 2 months the website has got 2000 (There are about 16,000 total spam links) additional spam links now pointing and the root domain. On top of that, Google Webmaster Tools is reporting about 15,000 404 errors. I have blocked Google from crawling the path where the path were the spam pages used to be. If there a way to block the 1000s of inbound spam links?
Technical SEO | | Simple_Machines0 -
How to find links to 404 pages?
I know that I used to be able to do this, but I can't seem to remember. One of the sites I am working on has had a lot of pages moving around lately. I am sure some links got lost in the fray that I would like to recover, what is the easiest way to see links going to a domain that are pointing to 404 pages?
Technical SEO | | MarloSchneider0