301 redirect blog network to main site, good or bad?
-
Hi,
Here is a newbie question. When we launched our web shop 18 months ago I started eight blogs on a different host with keyword rich domain names to get some links to the shop.
Today I don't update them, but they have a lot of links to our shop and the blogs have something like DA 20 and PA 30-40. There are lots of links between the blogs as well.
Can I do 301 redirects of the blogs/posts to the web shop to rank higher in the SERP for the keywords? If I do, what happens to the links from the blogs to the shop? Will the shop loose a lot of links, but gain in PA, DA, mR etc?
Overall, would the shop/main site benefit from this?
Or should I just leave the blogs and not mess with them? They don't have much traffic.
I appreciate any input, thanks!
-
Thank you for your input Geoff!
-
Hi Todd,
If the blog contained valuable content but was instructed to 301 redirect to a new location, then you are correct, the crawl would not go as far as crawling the content and subsequently indexing/caching or analysing value therefore any weight the actual content possesses will not transfer via the redirect however domain/page/URL authority / link juice / PageRank and other link metrics will, not 100% of this, but most of it.
301 redirecting is not designed to directly improve rank although other benefits of 301 redirecting can lead to this. Such as usability, traffic, relevancy.
-
@Geoff , so if the blog has content in it would the301 stop the crawl and redirect it? If this is true then the content would not be crawled? I have a friend with a similar issue. He is trying to improve ranking by redirecting his old site (which has content) to his new on.
-
The scenario you describe...
"I started eight blogs on a different host with keyword rich domain names to get some links to the shop. Today I don't update them, but they have a lot of links to our shop and the blogs have something like DA 20 and PA 30-40. There are lots of links between the blogs as well."
...is likely to match much of the criteria Google are using to hit sites with Panda / Penguin updates, to be honest, unless the blog content is of high unique content and not 'over optimised', I would not make any efforts to associate yourself with the network of blogs as it will likely do more harm than good over the forthcoming 12 months.
Really, you need to be assessing the overall value of each blog and whether similar content on your current webshop is a good match for the content on each of the blogs. If you're just contemplating 301 redirecting to improve ranking of keywords, then it's unlikely that this will be the result.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 passing authority?
Does anyone have experience of 301's in connection with SEO or more specifically passing authority? Recently purchased a small business that had three small websites. My main concern is all three websites do rank for some fairly important key phrases, but there is very little direct overlap. I was hoping by using 301's I would be able to refocus the authority to get the main site ranking.
Link Building | | seoman100 -
Buy domain, redirect, get all the good links (+link juice) and disavow the spammy ones?
There is a domain for sale that has a quite nice profile and a lot of good backlinks, but also quite a few spammy ones. This domain has a Spam Score of 14% acc. to Moz Link explorer, ours has only 2%. My questions: 1. The domain and the good backlinks are related to or close to our content/keywords. But we are worried whether the "spammy" ones will hurt us. Does anyone has experience with this? 2. Would it help if we disavow the spammy backlinks afterwards? And if so, how do we do that? Add new domain to search console, disavow the bad links and then redirect the entire domain to our domain or redirect the domain first and then disavow from our property? Many thanks for your help!
Link Building | | pissuptours0 -
Guest Blogging - Spread about or stick to a few?
I’ve decided to do guest blogs. I have written 10 tutorial articles, most are 500 - 600 words and none less than 300 words, there’s no fluff or padding, and I have ideas for 7 more. Is it best to spread your work across various sites and blogs? (assuming they are all good / high PR etc.) or could this make me come across as bit of a content whore? If one place likes my work and asks for more, are there any more benefits to me other than just ones internal to their site (that being increased exposure on their site) I’m also thinking about including my guest post tutorials on my own website as downloadable PDF’s with short descriptions so that the content remains original where my guest posts are. I also want to make video versions of the tutorials to put on youtube and embed within the guest posts too, but also my own website. Is all that a sound idea SEO wise? On other question if that’s OK. I have seen the following in google’s guidelines… “The following are examples of link schemes which can negatively impact a site's ranking in search results: sending someone a “free” product in exchange for them writing about it and including a link.” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 That’s a bit of grey area for me knowing that normally a professional book reviewer receives a free review copy, in this case perhaps a blogger receives a free review copy. This has never been seen as suspicious so long as interests are declared. Do you think those google guidelines include this kind of activity? Regards,
Link Building | | Zoolander1 -
Open Site Explorer Changed?
I am getting this at the bottom of Open Site Explorer. I have never seen this message before. "Why does my number of inbounds links listed not match my total links count? The listed number may be slightly different because we only show 25 links per domain (so that you see a variety). Additionally you have 18 links from no-indexed pages. Unfortunately, we can't get info for those links." Did SEOMoz change something? If I look at a site, SEOMOZ's OSE doesn't show me all the links it can find anymore? It only shows 25 max???
Link Building | | JML11790 -
Wordpress Blog or page within site or guest post on other site?
Where is the best place, from an SEO perspective to have my articles published? 1: My WordPress blog 2: As A guest post on another site. 3: Within the normal pages of my site. Here is my site: www.fvl.co.uk Any help and or advice would be gratefully recieved. Andy
Link Building | | First-VehicleLeasing0 -
Warrior Forum, Is it good for seo?
The Warrior Forum just changed there membership from free to paid. They have do follow attributes but I was wondering what peoples take is on joining them for both learning and seo purposes?
Link Building | | bronxpad0 -
Are Non Followed links good or bad for my website?
I have 3,000 followed links and a 1,000 non followed links. The non followed links are from an advertising campaign. Do these hurt or help me? Thanks Ron
Link Building | | bsofttech0 -
Good Content Writing | How do I convince them?
Mozzers, I work in-house for a large lead generation for matchmakers. We do really well with PPC and that will always be there. They will always do PPC but have hired me to do SEO. We're ranking really good for some competitive key phrases as well. I believe in good content. I feel we should have a quality control for content just like we do before we run a a/b or a multivariate test. However there are people here who would rather pay $3 on oDesk for a article than a much higher price. How have you convinced your bosses or your clients that good quality content is the way to go? I've hassled for good links and got in contact with some bloggers who are ready to let us Guest Blog who have never done so before. What would you do?
Link Building | | eljetfan0