Product Page is Battling with Homepage in SERPs
-
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords.
I don't understand why this is happening and I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences)
In terms of SEO, Is this necessarily a problem? What can I do to ensure that Google recognizes that the content that those keywords are tied to is on the product page, not the homepage.
One thing I did notice is that the 2nd and 3rd most common anchor text for the links to my homepage are the two keywords in question (they are a distant 2nd and 3rd however).
If nothing else, is there a way I can get SeoMoz to recognize the homepage on its page rankings so that my heart doesn't drop once a week.
Thanks,
-
The product page is http://www.cleanedison.com/courses/bpi-building-analyst and the homepage is http://www.cleanedison.com/
I wouldn't say the homepage is "going" for the same keywords as the product page.
But like I said, the keywords "BPI Certification" and "BPI training" are the 2nd and 3rd (although distant) anchor texts for the homepage.
-
Avraam,
Can we get some more info on what a "Product Page" is? Is this an actual product or a landing page for products. Maybe creating some original content for this page in the form of videos, tutorials, and manuals wlll help it rank higher.
In terms of separating the products page form the home page. That's going to be a little bit hard, to explain without knowing the site. Is the home page going after the same keywords as the product page?
-
I have pages that do the same thing. When that happens I work on the page to drive traffic to pages that convert. Sometimes I get sales of unexpected items from this traffic.
-
Thanks for the input.
Yeah, but the URLs haven't ranked anywhere close to the first page at the same time. It is one or the other, and when one is up there, the other falls off the map.
-
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords.
Nice work. You have two strong pages that are capable of first page rankings. It is possible to have two pages listed on the first SERP. You might be able to earn that as your site increases in strength relative to your competitors.
I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences
This is an opportunity of a different kind. You get to show them all of your products. Just be sure that you feature your big money makers prominently on the homepage. People don't mind drilling down if you make the path clear and easy.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you create landing pages with different domains?
I am wondering how do I create landing pages with differing domains? We recently acquired some other domains that will hopefully help with our SEO, Key Word targeting. I understand how to create the landing page but I don't know how to link it to our other domain. I was thinking about a rel canonical but will that defeat the purpose of the landing page, in terms of ranking? I guess the issue that I am facing is when we start up these new domains they will not have the Domain Authority or the Page Authority of our main site. I would like to try and get them ranked organically as well as PPC. Thanks.
Keyword Research | | LovingatYourBest0 -
Homepage keyword changing strategy
Hi! We're a spanish construction company and we've been positioning our home with the keyword "wooden homes". We also have a specific landing page positioned with that same keyword. Right now we are getting out of a penguin and panda penalization and we're doing well. As part of a rebranding strategy we are thinking of changing our homepage keyword to "luxury homes". We are still going to hace the "wooden houses" landing page but this keyword is just going to be present in its own landing. The new keyword has much more volume of search than the one we have right now. Is there a strategy you can recomend us for this rebranding? Thanks
Keyword Research | | Canexel0 -
Targeting newly identified keywords with Landing Pages
Hi everyone, looking for a bit of advice... A number of my client's websites have been ranking well for a group of keywords for some time and now through further keyword research I wish to broaden out the number of keywords the site targets using landing pages eg, a printer company ranks well for 'flyer printing' but also wants to rank for 'nightclub flyers'. My questions are:
Keyword Research | | DiamondDave
1. How many monthly searches for a specific keyword would warrant a dedicated landing page?
2. Any tips / advice on using landing pages for the purpose of broadening out the no. of targeted keywords?
3. What would be the 'key' features of such a landing page ie, relevant image, text content, CTA. Thanks in advance 🙂0 -
How to optimize home page for several keywords
My issue is this. I'm getting a lot of "F" grades for certain keywords to my homepage using MOZ. the thing is I can't add to many keywords to title tag without going over 65 characters. It seems the title tag is most important and even though i have keywords in content and everything else, without title tag keyword its useless. can creating more than one title tag help or will that make things worse with search engines?
Keyword Research | | DrMcCoy0 -
Is it considered spammy to have multiple pages on the same site optimized for the same keyword?
Is it OK to keyword-optimize multiple pages for the same keyword? Is it beneficial, hurtful, or not a major factor either way?
Keyword Research | | 406lucy0 -
Serps rank different from each login location
I prepared a report yesterday morning and I had a variety of keywords ranking at #5. Today when checked from another location they are all over the place. kitchen mats has been 11-15 for months, and then when checking from a school computer that starts a new session upon each login Yesterday it was #5 as was anti fatigue mats - it has been 27-32. Is google pulling in local hits and shifting the serp rankings? the site is www.wellnessmats.com any there suggestions would be greatly appreciated. I know we have had duplicate content issues, and now reading some of the posts - perhaps "key word cannibalization"? thanks
Keyword Research | | bakergraphix_yahoo.com0 -
Pages with similar keywords and similar rankings and redirects
I have several pages that rank high on google with very similar content should I redirect one of these pages to the other? Example www.vanceautogroup.com/ford-inventory/ www.vanceautogroup.com/dealers-in-oklahoma-city/ford-dealer-in-oklahoma-city Should I use a 301 Redirect?
Keyword Research | | NICK_PATE0 -
On-page Keyword Optimization
So I have created a page for the term "denver buick" but the next largest search term is for "buick denver." Should I create another page focusing on this keyword, or optimize one page for both? It's hard to come up with unique content since they are the basically the same term. But most importantly, if I make this new page, how do I incorporate it into the site architecture? Thanks!
Keyword Research | | kylesuss0