Large number of new web pages to launch in bulk or to stretch over longer time?
-
We are going to launch about 60.000 new web pages under one established domain (google pagerank 6), which currently has about 30.000 web pages. So web pages will triple.
New pages contain keyword variations of existing pages with pages targeting specific niches. All pages with unique and useful specific content for visitor. All pages heavily interlinked among each other.
Would you recommend to stretch launch of new pages over some time period, or do you see no problem to launch them all on one day?
In about 3 months we plan to launch another 180.000 new web pages.
Thanks.
-
If you have done this you might make a lot of money.
-
thanks.
understand your doubts.
indeed it was expensive to create and especially to update great part of the content every year.
-
You might surprise me and have high quality content for these pages... but for the volume of pages that you are talking about I think that it would be really hard and really expensive to have content that will survive.
That's about all I can say.
-
Have chosen on purpose a lower search volume example.
I have destination pages with facets of different leisure activities possible at the destination:
golf hotels USA
tennis hotels spain
while the above certainly have search volume, where to draw the line if you have detailled content on facilities of leisure activities at the hotel.
-
"hotels new york table tennis"
"hotels boston table tennis"
Just being honest. These sound like spam to me.
If you have 1/4 million pages of this stuff my money is on your site getting toasted.
-
Excellent. We have lots of proprietary content,
I am getting a bit side-tracked now, but if you have a minute I would really like to hear your opinion, as your comment touches my principal doubt, which I posted here a week ago, but did not get any good response.
Shall I provide facets of category pages for as many facets as I can provide unique content and benefit for visitor?
I plan to launch about 30 facets for each destination page. All unique content. All useful for visitor, but I am not sure if I should limit to less facets. Is 30 facets OK as long as they are unique and provide value? If I should cut out facets based on low search volume, where to make the cut?
To give an example, for a good ranking hotel site, should I create (among 30 other facets) facets like "hotels boston table tennis", "hotels new york table tennis", if I have unique proprietary content for these pages, despite relatively low search volume?
-
New pages are mostly just 2 clicks from my index page.
Here is the way I view 1/4 million pages.
If you have 25 links on your PR6 homepage - each hitting one of 25 category pages, then each category page linking into 100 subcategory pages and each of those linking into 100 individual pages. That's what it takes to get 1/4 million pages on a site with each being three clicks down.
If your homepage is a very strong PR6 then you might have a chance with such a content structure. If it is a weak PR6 then I think that you will need more links into the category pages or deeper.
If all of these links are from internal pages of your own site you might see a bit or rankings decline on your site's historic pages.
Do you think new pages could harm ranking/indexing of my existing destination pages?
YES. If these pages are thin content or have heavy page-to-page duplication it can trigger a Panda problem for your website. This can result in a site-wide ranking reduction.
I know people who have lots of pages built from commonly used geographic databases such as GNIS and their sites have been hit. Probably because they have a common template with different fields of data inserted. Their page get indexed, rank for a while and then they see a huge rankings and traffic drop. Historic pages suffer along with the new pages.
-
EGOL, thanks a lot. Again excellent advice.
Do you think new pages could harm ranking/indexing of my existing destination pages?
Would you launch the first 60.000 pages on one day or rather stretch time period?
New pages are mostly just 2 clicks from my index page.
Also have to clarify that we have have about 30 language versions in same domain, so under 10.000 pages finally per language.
Domain authority is 58 with 358 linking root domains (without any link building).Frankly I doubt we will get in a natural way lots of deeplinks as in the past 95% of our links were going to our index page, but will now consider to plan some active link building after launch.
-
In a span of three months you are going to go from 30,000 pages to 1/4 million pages. If these pages really are unique, genuine content with minimal duplication - not cookie cutter pages - then you have a chance that they will be indexed and stay in the index -- if and only if your website has enough linkjuice.
To get these pages indexed you will need many powerful links connecting deep into the mass of new pages to send spiders in and force them to chew their way out through the unindexed pages. These links must be permanent. If they are not then google will not spider these pages very often and they will be forgotten and drop from the index.
For 1/4 million pages you will need at least a couple hundred links from PR4 or better pages (each without a lot of outbound links) to supply enough spider action to get the new pages indexed, hold them in the index and make them competitive. So, be sure that your plan to enlarge this site will have that.
-
The New Yorker has a famous cartoon with two dogs on a computer that said 'no one knows your a dog on the internet', unfortunately Google would rather everyone knew. What I mean by that is a carefully concocted strategy may not be rewarded with large SEO value initially, as Google prefers the slow and steady approach. That's not to say that you may be contributing unique content that your industry is badly in need of. But ranking Amazon in Google's eyes would be a time consuming effort in the public domain, not one that launches completed and ready, unless of course you are a big brand. But if the content is meant to be interpreted as a complete set then I don't see any harm in launching all at once, a website launch, or campaign would be a good example.
-
Jonatahan, Tommy thanks for the comments.
To clarify. Pages are destination pages for travel related ecommerce site.
Faceted navigation type sub pages for existing destinations, but with lots of unique content for each facet.
My concern was that I did not want to raise any kind of alarms with google where triplication of number of webpages under one domain from one day to another may raise flags for appearing unnatural or manipulative.
-
Hi,
I think it depends on what kind of pages are you launching. Product description pages? Blog articles? If it is product descriptions or similar pages, I would launch all of them at once so that your pages will get crawled earlier and indexed earlier. If it is blog articles, I would strectch them over a period of time since Google loves fresh contents and by stretching the period, you will have 2-3 fresh article posted everyday. SWEET!
-
I think it could depend upon your long-term plan for these pages. If it's all original, useful content as you say, then I can't see any negative effects of launching it all at once. The problem could come more in how you plan on promoting these pages and how many of these pages are going to be important pages within your website. If there are key pages, depending upon the team and resources that you have to promote these pages, you might consider releasing them over time so you don't have a glut of content sitting there without promotion in social media/PR/link building efforts because you don't have enough people-power, time, or money to get the word out about it all.
On the other hand, if your plan is just passive, receiving long-tail search traffic as the search engines work their way through all of that content, then why delay?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structure of HTML Page
Hello, Is is true that search engine give more value to some part of the page than other ? Is only the main content considered ? or are the other also given weight but very small weight ? If I have div in the main content as those considered par of the main content or no ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Big discrepancies between pages in Google's index and pages in sitemap
Hi, I'm noticing a huge difference in the number of pages in Googles index (using 'site:' search) versus the number of pages indexed by Google in Webmaster tools. (ie 20,600 in 'site:' search vs 5,100 submitted via the dynamic sitemap.) Anyone know possible causes for this and how i can fix? It's an ecommerce site but i can't see any issues with duplicate content - they employ a very good canonical tag strategy. Could it be that Google has decided to ignore the canonical tag? Any help appreciated, Karen
Intermediate & Advanced SEO | | Digirank0 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
What to with an event page that is over?
Hi, We participated in an event and it is now over and therefore it has to be removed now. I was thinking of writing a blog post about the event and place a 301 redirect on the page enlisting the event's detail and registration process. Would it be a good idea or should I do something else? Regards,
Intermediate & Advanced SEO | | IM_Learner0 -
Web pages fighting over rank for one keyword. Can it be stopped?
Hey, See attachment. Website is Omega Red. The page I want to rank for seems like it is being held back by other closely related pages with similar titles. I am looking to rank for electrical earthing with this page. On the graph it shows how the other pages have interacted over a period of time on the website and how if they drop out of the top 50 this page then moves up in Google. I don't really want to canonicalise the other pages into one but maybe this is what needs to happen? Any suggestions? bWymgVt.jpg
Intermediate & Advanced SEO | | Hughescov0 -
301 redirect or Link back from old to new pages
Hi all, We run a ticket agent, and have multiple events that occur year after year, for example a festival. The festival has a main page with each event having a different page for each year like the below: Main page
Intermediate & Advanced SEO | | gigantictickets
http://www.gigantic.com/leefest-tickets (main page) Event pages:
http://www.gigantic.com/leefest-2010-tickets/hawksbrook-lane-beckenham/2009-08-15-13-00-gce/11246a
http://www.gigantic.com/leefest-2010-tickets/highhams-hill-farm-warlingham/2010-08-14-13-00-gce/19044a
http://www.gigantic.com/leefest-2011-tickets/highhams-hill-farm-warlingham/2011-08-13-13-00-gce/26204a
http://www.gigantic.com/leefest-2012-tickets/highhams-hill-farm-warlingham/2012-06-29-12-00-gce/32168a
http://www.gigantic.com/leefest-2013/highhams-hill-farm/2013-07-12-12-00 my question is: Is it better to leave the old event pages active and link them back to the main page, or 301 redirect these pages once they're out of date? (leave them there until there is a new event page to replace it for this year) If the best answer is to leave the page there, should i use a canonical tag back to the main page? and what would be the best way to link back? there is a breadcrumb there now, but it doesn't seem to obvious for users to click this. Keywords we're aming for on this example are 'Leefest Tickets', which has good ranking now, the main page and 2012 page is listed. Thanks in advance for your help.0 -
How is it possible to 301 specific pages to a new domain?
The old site is small, only 100 pages or so, and about 10 of them are particularly useful. I would like to 301 those 10 pages to 10 similar pages on the new site, and also 301 the other 90 pages to the new site... the new site's home page, I suppose. Does it make sense to do this and if so how? I think if I simply 301 the whole of the old domain to the new one, the juice will be shared among the new site's page equally which is not what I want. I know where the htaccess file is and I can 301 a page within a domain but I'm at a loss with this. Thanks for any help. EDIT: I'm hoping for something like this: old.com/page_1 >> new.com/page_A old.com/page_2 >> new.com/page_B ... and 8 more of those And then the other 90 pages: old.com/Remaining pages >> new.com/index
Intermediate & Advanced SEO | | Brocberry0 -
Wrong page being ranked
Hi there, This seems a bit of a strange one, I have a particular keyword which I am trying to rank for, all internal links with the appropriate anchor text are pointing to the page I want to rank for, for this particular keyword, all external links are pointing to the page I want to rank for, for this particular keyword, however Google is ranking another page on my website for this keyword and the bizarre things is the page which is being ranked is a .PDF I am really not sure what else to do to give Google the hint that they are ranking the wrong page, any ideas? Kind Regards
Intermediate & Advanced SEO | | Paul780