Forms vs. Buttons
-
We are an IT services firm. A conversion for us is completion of a lead form. Generally speaking, is it better to have a form to fill out in the sidebar on most organic pages, or a button that takes you to a lead form?
I see both used, which do you think converts better?
-
Thanks for the help. Can you give me an example of gathering info a little at a time? A website that does this? Remember, I am trying to get leads, not make a sale. We will be giving away a white paper. Any other ideas are welcome.
-
Strategy A: Gather small bits of information gradually through "squeeze pages" and membership offerings leading to pre-filled forms, or the altogether elimination of the need for forms, with the data gathered from these squeeze pages along the way.
Strategy B: Try to gather all relevant information about a customer in one big form at the time they want whatever you got behind the form.
Success of strategies varies with niche. I generally recommend the longer term relationship building of Strategy A -- gathering small bits of information along the way, and developing the relationship between the brand and the customer as one gets closer to sale.
-
You might also want to put the form at the appropriate place in the content where asking people to complete the form is the logical next step for them to take.
However, you can never guess sure which combination is going to work best with your product, for your users - any conversion optimiser will tell you that you must test... split test the various positions, the value propositions, the benefits and compelling copy on the button / call to action.
-
it depends on the length of the form, if it's a short whitepaper email gen form for instance, sidebar global works great.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AMP vs Responsive Design? Mobile SEO
Hello !! We are developing a new website with responsive design. As is recommended, the idea would be to have a unique site for mobile and desktop, with same content and same url for both devices, using responsive design to adapt the layout depending on the device. My doubt in here is about the AMP pages? If my website has responsive design, perfectly optimized for mobile do I need somehow AMP pages? As far as I understand, these amp pages would be useful if I had different pages for mobile, but this is not the case. Am I correct or am I missing something? Thanks for your help :
Web Design | | AutoEurope1 -
Using a 301 vs. 302?
I'm running into a very confusing situation - and while I think I've worked through the answer, I'm hoping someone can help provide their insight. I have a client who is in the process of rolling out a responsive site. Because we need to host both Responsive and legacy versions of product pages on the domain we are using the following URL pattern. New Responsive Product Page exampleurl.com/product (existing URL structure) Older Product Pages (redirected to) exampleurl.com/legacy/product The rollout will be approximately 2 months to complete. The question becomes - should a 302 redirect be applied from the existing URl to the /legacy/ URLs until the new designs are launched? Given that the timing will be so short this seems reasonable. Or should a 301 be applied until the new responsive designs are rolled out?
Web Design | | JonClark150 -
Best Practice issue: Modx vs Wordpress
Lately I've been working a lot with Modx to create a new site for our own firm as well for other projects. But so far I haven't seen the advantages for SEO purposes other then the fact that with ModX you can manage almost everything yourself including snippets etc without to much effort. Wordpress is a known factor for blogging and since the last 2 years or so for websites. My question is: Which platform is better suited for SEO purposes? Which should I invest my time in? ModX or Wordpress? Hope to hear your thought on the matter
Web Design | | JarnoNijzing0 -
What's the best way to structure original vs aggregated content
We're working on a news site that has a mix of news wires such as Reuters and original opinion articles. Currently the site is setup with /world /sports etc categories with the news wire content. Now we want to add the original opinion content. Would it be better to start a new top /Opinion category and then have sub-categories for each Opinion/world, Opinion/sports subject? Or would it be better to simply add an opinion sub-category under the existing news categories, ie /world/opinion? I know Google requests that original content be in a separate directory to be considered for inclusion in Google news. Which would be better for that? Regarding link building, if the opinion sub-categories were under the top news categories, would the link juice be passed more directly than if we had a separate Opinion top category?
Web Design | | ScottDavis0 -
Landing pages vs internal pages.
Hey everyone I have run into a problem and would greatly appreciate anyone that could weigh in on it. I have a web client that went to an outside vendor for marketing. The client asked me to help them target some keywords and since I am new to the SEO world I have proceeded by researching the best keywords for the client. I found 6 that see excellent monthly searches. I then registered the .com and or .net domain names that match these words. I then started building landing pages that make reference to the keyword and then have links to his site to get more info. My customer sent the first of these sites to the marketer and he says I am doing things all wrong. He says rather then having landing pages like this I should just point the domain names at internal pages to the website. He also says that I should not have different looks for the landing pages from the main site and that I should have the full site menu on each landing page. I wanted to here what everyone here has to say about the pros and cons of the way to do this cause the guy giving the advice to me has a lower ranking site then I do and I have only started working on getting my site ranked this year. He has atleast according to him been doing this forever. Thanks, Ron
Web Design | | bsofttech0 -
Live Text in Navigation Vs. Image - Does this affect SEO
I recently was asked the question if having live text in the navigation vs and image affect seo. For example, refer to this link http://markup.io/v/avsaenq856kw the navigation highlighted is seperate images. The html elements read : ![](</span><strong style=)/images/procedures.png"> Live text html reads like this: Breast » What is better for seo value, or does it now matter having live text or an image?
Web Design | | Red_Spot_Interactive0 -
Does listing my customer's address, phone number, and a contact form on "every page" count as duplicate content that they'd be penalized for?
I work with small local businesses (like Tree Farms, Feed Stores, Counselors, etc) doing web design, seo, etc. I encourage them to have their contact information visible at all times on their websites. I'm also delving into the world of contact forms. I want to have this info on every page - is this detrimental? Here's an example: http://www.trinityescape.net/marriage-couples-counselors-therapy-clermont-florida/ Thank you!
Web Design | | mikjgens1 -
Image Maps vs. Normal Images
Hey Mozzer's, quick question: Does anyone out there have any opinions / research on whether the use of image maps is an effective way of linking to other pages on a site as opposed to using seperate images? Does Google read alternate text from an image map in the same way as a regular image?
Web Design | | MarkLoud0