Is this type of Internal Linking Bad or Good for my Site????
-
A while back we were schooled on "Link Silos" a reputable SEO source.... and one suggestion was to create links from our product pages (bottom of link silo), back up to it's higher category page. So for example...
Home > Tools > Hair Dryers > "Product"
On the subject product... we chose to link back to "Hair Dryers" and then "Andis" (that product's brand page.
You can see this at the below product page. We added the links below "Related Categories" in the product description.
http://www.beautystoponline.com/Andis-Colorwaves-Tourmaline-Hair-Dryer-Blue-Green-p/an1dry0295.htm
We are now thinking this may be just too much as there is already a "bread crumb" trail at the top of the product page. These are in essence links back up to higher categories.
Any input on these types of links would be appreciated.. Thanks!
-
Those links in 'Related Categories' are not required, not from an optimisation point of view nor a usability point of view - they carry no styling to make it obvious that they are links which can also flag elements when Google crawls your pages.
The 'Browse for more products in this category' section at the bottom of the page is also not required. There is uneccessary excessive use of internal linking which is likely to be considered 'over optimisation' by Google as per the latest algorithm updates.
Effective navigation is key in ecommerce websites, the main navigation and sidebar sub / layered navigation with necessary filters should be adequate in most cases. If you're only including additional linkage to try and rank pages higher for particular terms, then Google will detect this.
If your category structure goes quite deep or is relatively complex, consider including a module to display related categories in the same way you would display related products. In its current form though, it's not required, doesn't do your website any favours and will likely do more harm than good in the long run.
Consider checking our a click through overlay (Google Analytics provide one) where you can see just how many of your visitors are clicking through those links mentioned above.
Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best site structure for us?
Hey guys, I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context: 1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex). 2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc. My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right? Thanks!!!
On-Page Optimization | | andy.bigbangthemes1 -
Internal linking
Hi Guy's, Whats the best way to set internal links on your website: 1. href=: /page/
On-Page Optimization | | Happy-SEO
2. href=: https://domain.com/page/ Thanks!0 -
How many outbound links is too many outbound links?
As a part of our SEO strategy, we have been focusing on writing several high quality articles with unique content. In these articles we regularly link to other websites when they are high quality, authoritative sites. Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases there are as many as 7 or 8 outbound links. Before we get too carried away with outbound links, I wanted to get some opinions on how many outbound links we should be trying to include and more information on how the outbound links work. Do they pass our website's authority on to the other website? Could our current linking strategy cause future SEO problems? Finally, do you have any suggestions for guidelines we should be using? Thank you for your help!
On-Page Optimization | | airnwater0 -
Header Links vs. In Page Links
We have lost considerable rank for some of our top search terms (department names) and the rank loss correlates to a change we made on our homepage. That change was to remove a secondary navigation to the major departments in the content of our homepage. Now all we have is the global header navigation on the homepage (and all other pages on the site). I have read that in-page links pass more value than sitewide header links and I'm wondering if this is really true. These were text links (not linked images) and our header also contains text links (and some javascript). We did not make any other changes on our site at this time and this was not around the time of any major algorithm updates. The site is www.ebags.com.
On-Page Optimization | | SharieBags1 -
Problem with left navigation links on an e-commerce site diluting pagerank
I'm trying to decide how to deal with left navigation links on my e-commerce website diluting the amount of link juice passed to other links on the page. Any suggestions? Only options I can think of are: Nofollow the links use javascript (I'm assuming googlebots are still able to find these) Leave them as they are as followed links
On-Page Optimization | | Ralzaider0 -
Too many on-page links
Hi, My website - www.thepartyhouse.com.au is showing as having too many on-page links for over 4,000 pages. Take for example the homepage which is showing as 188 links, but I don't understand this because I've used SEO tools to display the links and I am showing around 90 links on this page. How can I see what all the links are? Thanks
On-Page Optimization | | Spyre0 -
Breadcrumb links
Hello. Are the breadcrumb links valued more over other links ? (google searches for them specificaly to display them in the results)
On-Page Optimization | | seo.academy0 -
Relative links
Hi, How much of an SEO issue is it to have relative links vs. fully written out links, like http://www.seolinkquestion.com/my-silly-question ? If I have a site that uses relative links, should I change them all? Thanks...Mike
On-Page Optimization | | 945010