Schema and the abuse of it
-
Hey guys,
Looking at schema, especially the aggregate rating, It's easy for anything to just put up a rating and slap on the code to their page.
But wouldn't this open up abuse of schema? Are there any mechanisms search engines have put in place to de-rank such practices? I just see schema trusting users to do the morally right thing rather than a mechanism to capture/punish bad practices
Thoughts?
-
I am New Member and also new in SEO world.Last day i read an post on SEOMOZ in this sector.he suggest to use
Explain please
-
I'd invite you to search for "car insurance" on Google UK - you can see an example of this abuse already being used. Aviva pretty recently tried to legitimise its star rating that shows up in search, but its reviews are still internal, so not really legitimate. Here's another good blog post that covers how easy it is to snippet abuse.
Now snippets don't effect your ranking, but they do obviously effect CTR. Google does have a method in place to take action on snippet spam - they have and will take action. I think you can be safe in assuming that they'd be looking to catch this on a greater scale should it ever occur.
In short, it aint big and it aint clever.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage organization schema question: logo lives on amazon server, can I call that out on the structured data?
Basically, the homepage organization schema has called out the logo, but it lives on the amazon server. We're having issues with Google rendering the correct logo on the knowledge graph. The URL for the amazon asset looks something like this: <brandname>-assets.s3-us-west-2.amazonaws.com/<logo>.png</logo></brandname> Calling that out on the organization structured data for the logo is okay right?
Intermediate & Advanced SEO | | imjonny1230 -
Schema markup or* format ?
Hello, To present this information on my website Country: France Region: Alsace Price: 1000 USD Should I present that in or format ? what is best for google to understand. Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Recommended Rich Schema for B2B?
Hey Guys, I normally set up Rich Schema for ecommerce, but wondering your thoughts on rich schema for B2B, specifically a consulting firm. I was thinking: address hours open events We have pages for services, a testimonial page, a page with all the partners, contact us, blog posts. Any thoughts on this?
Intermediate & Advanced SEO | | vetofunk0 -
Schema.org wrong display in SERP
Hi, and happy new year! I tagged our new platform with schema.org: website+application software. There's also "reviews". Those reviews use datepublished microdata. However it seems that this info is used as a date for the page... Search for "logiciel cesar" with Google.fr, and the page is https://www.caplogiciel.com/logiciel/cesar
Intermediate & Advanced SEO | | 2MSens
Here's a screenshot of the result: https://www.evernote.com/l/AN29vPn0PFNJdINZtA9QU6x_tmoq99c8D3A What did I do wrong? I checked other websites which are well displayed on Google and they use the same microdata... Thanks. Best, Benoit.0 -
Schema for Product Categories
We have an E commerce site and we have started to implement Schema's. I've looked around quite a bit but could not find any schema's for product categories. Would there be any schema's to add besides an image, description, & occasional PDF?
Intermediate & Advanced SEO | | Mike.Bean0 -
Should we add Schema.org for Website Articles on our blog page
Hi All, We use schema.org on most of our eCommerce website apart from on our "latest news/blog section" which we have all our how to's ...and other useful articles on . Am I missing a trick here ?.. I have found there is a https://schema.org/Article which I guess we could implement if it's a big help or if there's a better one ? Just wondered peoples thought as whether it is must have from an SEO/ranking point of view thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Schema for a discount
Hi! I'm trying to implement schema for a discount and it doesn't seem to be working. Is this the correct code? NAME OF ORDER HERE are $DISCOUNT HERE What am I missing? Thanks!
Intermediate & Advanced SEO | | 199580 -
Schema markup for video playlists?
We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?
Intermediate & Advanced SEO | | nicole.healthline0