Does posting multiple blog entries lower domain authority?
-
As we continue our content marketing efforts, and increase the frequency of posting to the blog, would this impact our domain authority?
We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority. Is this the case?
It might not hurt a big site like SEOmoz that's already in the 90's. What about a site in the 20-30 range?
-
hi Cyber, EGOL,
I think that you've to be cautious on what you publish. Your focus should be always the final user. If you're focusing on the users you can't do it wrong, if after making the article you see that is not useful (because it is mainly done to attract google bot) avoid it because it won't be adding value to your site.
The division EGOL is proposing makes sense:
- articles to give freshness to your site which are industry related updates. You said that your niche is quite interesting so your users may find interesting to have all the industry news centralized in one site which is reporting them shortly and quick (you can also use that feed to update your social profiles)
- deep diving articles. Guides and helpful content with videos and images to really help your users and which are link/share worthly. One note: beware of how tos and the like. That is demand media (ehow.com) core business and it was something which google was supposedly going after with the Panda update. Be sure to write good and deep articles without trying to scale it with easy articles written in a bunch by freelancers.
Always have a look at your final result and ask the question "is this adding some value to the user reading is?" if you find that you're losing your time while reading it the user will feel the same
-
Yes, we do some "how tos" and how muches". Was just worried about DA if we turn up the frequency. Thanks again for your insight!
-
I report on industry news with a blog. A title link and a sentence. Twenty to forty items per week. It attracts lots of subscribers, the category pages pull lots of traffic, the main page and category pages have attracted lots of links.
For products I write: how to select, how to use, how to enjoy, how to repair articles - often with videos. These all attempt to lead visitors to a purchase page. "How to" articles get lots of forum, facebook and twitter action. Really valuable content that makes you look competent, generous and trustworthy.
-
Thanks Content King!
We're just going to have to get creative. If someone has already reported it as news then we are no longer in the unique, original department. For example, if a company announces a new product, we'll report it. But so is everyone else...
Guess if they want the gold, they're going to have to pay with gold. lol
-
Thanks meme.
This is an interesting niche. We've shared tips, but seem to be running out of them. Now we're getting more into the providing news arena. Nothing news worthy in their niche, but plenty in the element they provide the service for.
So you are basically saying, if the content just sits, it won't do anything for us which may result in a lower domain authority. We need some sharing or content marketing going on with each and every piece we write.
Guess we're just going to have to get a little more creative.
-
We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority. Is this the case?
If you are shoveling manure onto the blog I think that your site is going to stink.
But if you are carefully crafting golden blog posts then you authority has no where but up to go and will probably happen fast.
Take your time adding new pages. Make them great. Keep your density of gold to crap as high as possible... preferably zero crap.
It might not hurt a big site like SEOmoz that's already in the 90's. What about a site in the 20-30 range?
It really hard to move the needle when you are up there at 90's. But when you have 20 to 30 a little manure or gold will make a big difference.
Go look at the SEOmoz blog. The gold is off of the charts. That's how you get 90 out of not that many blog posts.
-
every new page you post is additional keywords you're targeting. If you're creating low value content with bad user experience the additional bounces will only hurt your site as a whole but if you encourage creating only high value pages, useful for users you can improve your site. With the contente you manage your site being fresh and updated if you don't create new pages your site will be obsolete and so not so useful for users. It really depends on the market but users always changes their way to search for something an dyou need to be sure to let them find you in different ways. Wikipedia became great because of huge high value content being created on a daily basis, if SeoMoz achieved its position is due to the great care they use when they write new posts on their blog/site.
The general rule is it's worth to add content which is useful, is bad to create unuseful content which will make users enter your site and leave it as soon as they see shallow content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking from & to in domains and sub-domains
What's the best optimised linking between sub-domains and domains? And every time we'll give website link at top with logo...do we need to link sub-domain also with all it's pages? If example.com is domain and example.com/blog is sub-domain or sub-folder... Do we need to link to example.com from /blog? Do we need to give /blog link in all pages of /blog? Is there any difference in connecting domains with sub-domains and sub-folders?
Intermediate & Advanced SEO | | vtmoz0 -
Domain Name
Hello everyone Please advice what to do in a situation when searching for a domain: www.domain.com google is recommending domain.org ? when these are completely 2 different sites? Does it has to do with trust rank? Please advice.
Intermediate & Advanced SEO | | FusionMediaLimited0 -
Move a blog from a domain to a new domain in the same hosting server
I have the need to find the best solution to move my viverezen.org blog on new domain naturazen.org because somebody stolen my brand. Now I registererd brand NaturaZen and I am going to use this website as main and have the old viverezen just to point in the new website I dont want lose autority and more important I dont want lose the 500 visits I have everyday. Both domain are under same hosting company What is best SEO solution you can give me to help? I thought to point the hosting on new domain naturazen and put all link with redirect 301 on viverezen but probably I am wrong stuck_out_tongue thanks for your help
Intermediate & Advanced SEO | | VivereZen0 -
SEO connectivity between domains and sub-domains
Hi, My web site georgerossphotography.com and my ecommerce site store.georgerossphotography.com each reside on different servers. georgerossphotography.com has a domain authority of 30 store.georgerossphotography.com has a domain authority of 30 Clearly, they are considered two individual sites but is there any way that I can boost the performance of the primary domain by passing along some for that good SEO juice from the sub-domain? Any input would be gratefully received. Regards,
Intermediate & Advanced SEO | | sirgeorge0 -
What is best practice SEO approach to re structuring a website with multiple domains and associated search engine rankings for each domain?
Hello Mozzers, I'm trying to improve and establish rankings for my website which has never really been optimised. I've inherited what seems to be a mess and have a challenge for you! The website currently has 3 different www domains all pointing to the one website, two are .com domains and one is a .com.au - the business is located in Australia and the website is primarily targeting Australian traffic. In addition to this there are a number of other non www domains for the same addresses pointing to the website in the CMS which is Adobe Business Catalyst. When I check Google each of the www domains for the website has the following number of pages indexed: www.Domain1,com 5,190 pages
Intermediate & Advanced SEO | | JimmyFlorida
www.Domain2.com 1,520 pages
www,Domain3.com.au 149 pages What is best practice approach from an SEO perspective to re organising this current domain structure? 1. Do I need to use the .com.au as the primary domain given that we are in this market and targeting traffic here? Thats what I have been advised and it seems to be backed up by what I have read here. 2. Do we re direct all domains to the primary .com.au domain? This is easily done in the Adobe Business Catalyst CMS however is this the same as a 301 redirect which is the best approach from an SEO perspective? 3. How do we consolidate all of the current separate domain rankings for the 3 different domains into the one domain rankings within Google to ensure improved rankings and a best practice approach? The website is currently receiving very little organic search traffic so if its simpler and faster to start again fresh rather than go through a complicated migration or re structure and you have a suggestion here please feel free to let me know your ideas! Thank you!0 -
Multiple domains?
I do own a domain for my business right now, and would have a few questions, regarding the increase or traffic for my website and getting new business 1. Is it worth to purchase multiple domains, keyword search relevant, to my business? 2. If so how is the best way to use it? : have them redirect to my own website? a specific type of redirect? do I make a separate website for each of them? 3. for ex if the keyword is " tile and grout". I figured would be best to own "tileandgrout.com". How about "tile-and-grout.com"? thank you in advance
Intermediate & Advanced SEO | | DavidIRC0 -
Author Tag - How do you get your Author Thumbnail on more then one site?
Ive managed to set up the Rel:Author tag on my wordpress site, and the thumbnail is now showing in Google search results Each article I write on my blog has a link to me Author page, which has on it a link to my Google Plus page. So this works great. However I write articles for another few websites and would like to get my author thumbnail image showing for them articles too. How do I do this? Do I need an Author page on the other sites also? I dont think I'll be able to get an author page on the other sites, is it not possible to somehow link direct from the article to my G+ page? How would guest articles work too? Any ideas? Thanks in advance guys
Intermediate & Advanced SEO | | JohnPeters0 -
Any tips for moving my blog from blogspot.com to a domain I already own?
I own a blog that's getting popular, http://iworktemplates.blogspot.com, and I have many good linking domains pointing to it namely, apple.com/iwork/resources. I wondered if anyone had any tips on how I could move this without loosing that tremendous link juice?
Intermediate & Advanced SEO | | JoelWolfgang0