Which title tag would you choose?
-
Target terms:
Flower Pots, Plastic Flower Pots (in order of importance)
Title tags:
1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand]Which one would you choose and why?
If you want to produce another type please do but explain why you think yours is better than the above.
Thanks
-
Nice come back.
Don't really have anything else to say, your argument won me over on the first read.
Thanks.
-
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I would use what you propose only if I thought that adding the word "house" or "garden" was going to increase the keyword reach of the optimization. I would not add them unless I had keyword frequency that convinces me that they will qualify the page for a much larger number of queries.
People do not "read" the SERPs. They "scan" the SERPs.
For that reason I believe that
**Plastic Flower Pots - Free Delivery! **
will be read and understood by more people. The free delivery is not lost ad the end of the title tag.
I also believe that this shorter title tag is stronger optimization.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
IMO, shorter is better for the searcher and for google.
Which of these slaps the scanning searcher's face with the product and free delivery?
Plastic Flower Pots for the house and garden with free delivery
****Plastic Flower Pots - Free Delivery! ****
I believe that "free delivery" is lost in the longer version.
-
Thanks,
Do you think this shortened version will allow the keyword to hold more weight?
From a quality point of view this:
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I know your version EGOL will work better end of, I just think my version which is written for the user (as Google always recommends) is more descriptive of the page.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
-
I would use this.....
Plastic Flower Pots - Free Delivery!
It gives you both "flower pots" and "plastic flower pots" as exact matches in a very short tag.
"Free delivery" shouts a value proposition and elicits clicks.
This title tag is short, very clear, easy to understand.
If my brand is visible and easy to recognize in the URL I would not repeat it in the title tag.
-
Nice, thanks everyone.
I'm a big fan of the 'keyword + CTA + Brand' form but sometimes it just flows over 70 chars so to be safe (unless its a big brand) dump the brand term.
One thing im trying to do is not dilute the key terms but at the same time not sound like a robot, I think this structure is a killer for CTR's - Keyword, Keyword, Keyword | Brand.
-
I would suggest "flower pots- plastic flower pots with free delivery" ... reasons same as above, though I would suggest possibly using "plastic flower pots with free delivery | brand" to remove the repetition which can often be seen as spamming and keyword stuff especially as you are then likely to use the term again in your meta description and url
-
I'm not big on the keyword-overstressed /redundant keyword titles. I think this is just as effective:
Plastic Flower Pots [brand]
or
Flower Pots - Plastic [brand]
and use "free delivery in your description. If that's too trim for you, I'd go with #2 or #3 - minus the "with" or "from".
-
I would also go with:
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand] (if possible)
If not as Tom says, make sure Free Delivery is stated in the Meta Description and Prominently H1/2 tagged at the top of the page.
-
Tricky one, because I think including free delivery is a big call to action and quite often you see an increase in click-through rates when you use it.
I am also a fan of including your brand in your title tags.
Would this work for you?
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand]
That's 62 characters, so it shouldn't be truncated unless your brand name is particularly long. If it exceeds 70 characters with your brand name, I would use:
Flower Pots - Plastic Flower Pots from [Brand]
And include free delivery in the first sentence of your meta description, so it's not missed.
Just my two pennies!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i fix the canonical tag issue?
I was experiencing today morning some issue on our website page. While I inspected the URL to Google for the page https://www.socprollect-mea.com/dubai-free-zone-company-formation/ I noted the issue. The canonical tag is showing errors only the source code showsThis is a serious issue right?Does anyone have the idea to solve this concern? Please help me to sort it out the issue and guide me on how to fix this WordPress issue.
On-Page Optimization | | nazfazy0 -
Solved Recommended title length for Google search results
I read the recommended title length is 50-60 characters depending on alphabets, etc,.
On-Page Optimization | | Mike555
Anyways, my question is, is there any harm of having longer title?
If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results?0 -
Use of '&' in meta title
Hi, I know that use of '&' would be helpful to save space and also add more keyword variation to the title tag. But just want to make sure if it matters if I use '&' in most of my title tags? And also is it common to use more than & in one title? Would the following title be different in Google's perspective regardless of the title length? I am thinking they are all targeting the keywords 'fruit cake' and 'fruit bread', but the first one is the best. buy fruit cake & bread buy fruit cake & fruit bread buy fruit cake and fruit bread Thanks in advance.
On-Page Optimization | | russellbrown0 -
Duplicate title tags, how to solve that?
We are currently running the "yellow pages". The problem is that Google Webmasters reports a lot of duplicate title tags. It's because we have three languages and the title consists of company name. for example: FCR Media Lietuva, UAB (The same in all languages). Of course we make different meta desriptions and so on. How should we solve this problem or should be just leave it as it is?
On-Page Optimization | | FCRMediaLietuva0 -
Are meta tags useless?
I thought they were, but I don't work for a full-fledged SEO agency. I'm a copywriter at a marketing firm so my SEO efforts are generally limited to inserting keywords into on-page content, page titles, and URLs. However, one of our clients works with an SEO agency. Whenever we add a new page to the client's website, they ask the SEO agency for keyword recommendations, which are then passed along to us to implement. The recommendations always include meta tags, so I guess I was wrong about them being useless? Can anyone tell me the purpose of meta tags? Thanks!
On-Page Optimization | | matt-145670 -
Am I cannabalizing my title tags or is there a better way?
I've read some info about title tags and meta, and I'm getting a little confused. If there is a previous discussion that I've missed, please redirect me. thank you. So I have a locksmith and one of his pages is on Auto Locksmith. For every car, I have a page. i.e Acura, Audi, BMW etc. Here is my title tag: Acura Car Keys| Ignition Switch Repair| Key Duplication BMW Car Keys| Ignition Switch Repair| Key Duplication Same for the rest of the different car models on the site. I previously asked a question on here about "What is Cannibalization", and after reading the answer, as well as a full article about it, I think I may be potentially cannibalizing my site with these title tags, though my SEO Moz has not indicated that I am. Should my title tags be instead... Acura car keys| Acura Ignition Switch Repair| Acura Key Duplication for each vehicle page? Additionally, all the Meta Descriptions on each vehicle page read the same as well. Is this correct? We duplicate Acura car keys, repair ignition switches, extract broken keys, replace remotes, reprogram transponder keys and provide emergency locksmith srvc. Lastly, this is for a city, yet I have not placed the city modifier in my tags nor content. Somehow it knows what city I'm in because some of my pages are ranking on Page 1, however other pages are ranking like #188, #257...So I'm just confused. Thanks for any help you can provide. Jaye
On-Page Optimization | | jayestovall0 -
Multible Dublicate Titles & Descriptions
Hi, I reviewed a site for a client recently and noticed when I produced a crawl report (SEOmoz) that there were thousands of pages with the same content. This is because the developer added a ticket booking system which has a page for each day up to 2017 (5 years). I see in my campaign monitoring that this results in 9,445 duplicate content errors. The site is only 3 months old and has a Google PR of 4 and is ranking reasonable well for main keywords. Just wondering if there is a way to fix this or should I leave it. Is it eventually going to result in problems?. I cant see these pages when I view the server with FTP - perhaps they are dynamically created. Pat
On-Page Optimization | | Patff0 -
Alt tag using photoshop
Simple question i think. Ive started adding alt tags to images using the slice tool in photoshop. This takes up a menu were the last part of is alt tag: This way to add alt tags does work right? I used SEO-browser afterwards and couldnt see the tag. There are maybe other better ways to see if your tags are in there ? Dan L.
On-Page Optimization | | danlae0