Give your opinion about our keyword strategy
-
This is our idea on how to create pages. Please give us your opinion on this way of targeting keywords.
Meta Title
Tickets [destination] | Tickets.nl | Flights [destination]
Meta description
Book your ticket to [destination] online and find the cheapest tickets in just a few clicks…
H1: Tickets [destination]
H2: Cheap ticket to [destination] – city of …
Image Tekst with focus on tickets + destination and ticket + destination
City guides general information, More information city guide
introduction Short snippets of content.More information city guide
Short snippets of content.Additional tekst on flights + destination.
-
Hi Vliegtickets.nl,
For targeting keywords, this is a good start. Putting your keywords near the beginning of your meta titles and descriptions is proper format and will help your click-through rate.
However, as stated previously, make sure not to use the same word repeatedly throughout the tags. By using more varied text while focusing on variations of your keywords, you can optimize your keyword use and not have your text read like spam. Also, make sure not to waste characters on smaller, unnecessary words; instead, create short phrases emphasizing your keywords. As well, make sure your keywords are used within the first 100 words of visible text on your site. This will help your keyword ranking even more than emphasizing the keywords in the meta description.
If you are inquiring about overall page building, then also be sure your site design is static, organized and has lots of relevant information pertaining to your keywords on the main page. A clear call-to-action and contact form in the upper right hand corner is also an essential component.
-
Don't forget brand!
-
Maybe it is just me, but I tend to follow a basic method, but branch much wider than the template approach you have provided above. The major issue I see with an approach like you have provided above is that it doesn't leave room for the long tail of search. Granted to be fair what your talking about from a meta tag prospective is merely following best practices, I do try to be consistent between my tags and my content. So back to my point about the long tail. The long tail approach might lead way to character issues if you stick with a template approach. I would create a huge spreadsheet, get a large group of people and keep on keeping on, but be different and don't try to use excel to concatenate to get it all done.
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
This is more page structure than keyword usage. Are you telling me with this example that you plan to use your keyword 4-8 times within the page copy? Is the targeted keyword Ticket as it is bolded? Or the destination also? Or the keyword phrase of ticket + destination?
Does your image have the keyword in the alt tag?
To grade your page use the On-Page Report Card
I hope this answered your question
-
The meta description doesnt affect ranking. It does affect click through - use it to get your visitor's attention and interest.
Aside from that, watch out for using the same word or words too many times. Not only will search engines view that as spammy, people won't like it either.
-
I think it will be better to start your meta description with Ticket booking to destination .... try not to use to much short words like: and, or, to , and do not use to much ticket words in content otherwise google will interpret your content as keyword spamming
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to shorten my existing url to use only keyword after domain with a 301 redirect from existing url
I have a long existing URL that has included my key word but the url has about 5 additional words in the text ( eg url would have " /super widgets in stock at the widget store " as url text after domain. keywords is super widget The URL was at the top of search results for my keyword for many years until recently. Is it better to shorten my url text to now use only my keyword " /super-widgets " after the domain with a 301 direct from my existing url to optimize it Thanks
On-Page Optimization | | mrkingsley2 -
Promotion Strategy
Hi!, i have a question for the community, in a promotion landing page of the type www.domain.cl/cyber believe that it is positive to include a menu apart from the main one with categories of the type www.dominio.cl/cyber/category? , but in relation to the products maintain the same URL without perform www.domini.cl/cyber/category/poduct? What do they think?
On-Page Optimization | | WhiteLabelMKT0 -
URL Keywords
I am doing SEO on our eCommerce website and read that I should include keywords in the URL The original URL is: http://thegiftlinks.com/personalized-wedding-glass.html
On-Page Optimization | | abdulw
Title page: Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
Meta Data:
Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
It is great for a wedding gift and anniversary gift for friends and family members. If I will include the keyword to the url it will be like this
http://thegiftlinks.com/personalized-wedding-glass.html/Wedding-gift-Dubai is this the correct way to include keywords in the URL? Thanks0 -
Keyword Stuffing - Image Alt
One of our category pages is keyword stuffed. But we are not able to change the image alt text. It is automatically generated as the title of each product. We would be able to get the keywords down if that was not the case, but now there is 30 alt image keywords along with 25 other elements of the keyword. I can only change 2 image alt texts. What can I do here?
On-Page Optimization | | Mike.Bean0 -
I have seen zero movement in my Google keyword rankings.
I have seen zero movement in my Google keyword rankings, but I have seen movement on the other search engines. I must be doing something wrong. Any tips?
On-Page Optimization | | LindaWolfe0 -
Similar Keywords/Different Pages
My question is about my content strategy regarding keywords and page creation. For this example I will use the following keywords: "widget financing" "widget leasing" "widget loans" "thingy financing" "thingy leasing" "leasing loans" "whatchamacallit financing" "whatchamacallit leasing" "whatchamacalit loans" You get the idea. Now I have created a separate page for each of these keywords. There are about 70 keywords and their respective pages. Although all of these describe the same thing I have re-written each page. In other words I didn't use the same content and just substituted the keywords. Each page is roughly 200 to 500 words. I do rank very well for most of these keywords. I would post some of the pages from my site here but I didn't know if that is frowned on. My fear/concern is will I get in trouble in a "post Panda" world. Again, the pages rank very well I just want to be in good graces with Google going forward.
On-Page Optimization | | leaseman0 -
Keyword text block on homepage - keep or do away with?
One of my sites is getting a major refresh on the home page, which is good and bad. The legacy homepage was very long, and had a lot of text (thousands+ of words) in the body, with about 450+ links (internal/external) on the page. A ton of graphics, etc etc. Yuck. The revamped homepage is much improved. Very short, visual, fast, and SEO optimized. It's more of launching pad into the rest of the site. But, the text in the body is much less, perhaps a 100 words or so. The worry is that with so little text, matching the target kw count will appear as stuffing. The 'solution' was to include a visible text box at the bottom of the page, with about 300 words, basically what would typically appear in an 'about' section of a site. But instead, its located on the bottom of the homepage to beef up the pages content, and to avoid looking too 'stuffed'. Visually, its unattractive IMHO and while the text is good and informative, its under the fold and will likely not change that much going forward. This all seems very 10 years ago to me, but I'd like a second opinion. Is this box of text a good strategy?
On-Page Optimization | | EricPacifico0 -
Impact of removing category sidebar with keywords?
Our site (a niche financial publication: insideARM.com) requires some more room in the sidebar. We're considering removing the categories (we call them topics) sidebar block, or cutting down the number of items displayed within it. My concern is that we'd be removing a direct link to landing pages for important keyword terms from our most powerful page (the index). Sure, we have the terms listed in the footer, but I am worried that the position change will lower the value of the links. Our users don't really use these links for navigational purposes, which is why it comes up as a potential removed item. Am I wrong to worry about this? Would we be crippling our category pages by doing this?
On-Page Optimization | | insideARM0