Is checkout page setup (in regards to abandonment) this sensitive?!?!
-
About a week ago, I added a google checkout button (which wasn't really positioned well) & option to add a note on my checkout page for my site. Over the next three days, my cart abandonment was 100%!!!!! 16 customers got to checkout, but all of them dropped out...
I was starting to freak out and finally took the google button & note option down. Since then, I'm back up to about 50% abandonment.
Is the ecosystem of a checkout page really this sensitive? If so, holy S#$%!
Just wondering if anyone has any general advice or links for me to study up on checkout abandonment.
Maybe we can get a Whiteboard Friday discussing this?
-
Small changes **CAN **have a big affect on e-commerce checkout, but in your case, I'd suspect one of two possibiliteis:
1. Your customers are using the Google Checkout option, which isn't showing up in your analytics. If you log into your google wallet dashboard, do you see any completed transactions? If so, then you just need to make sure your clickstream analytics package is configured on your google checkout pages. Are you using Google Analytics or another package? Assuming you have Google Analytics with E-Commerce tracking enabled, you need to make sure that google analytics is enabled; so whichever javascript method you're using (ga.js, ga.js Asynchronous Tracking,
urchin.js, or the brand new analytics.js) needs to be added to your google checkout pages, per these instructions: https://developers.google.com/checkout/developer/checkout_analytics_integration#Overview2. You have a flaw in your Google Checkout implementation that is keeping people from checking out. Ask some friends or family (who aren't too familiar with your webdite) to buy something and checkout. Get someone to try using the Google Checkout option, and another person to bypass the Google Checkout and use your legacy payment path. Are both test users able to checkout? Do your analytics see both success checkouts?
It is possible that your analytics are working perfectly, that you Google Checkout is functioning fine, and that just the extra "cognitive load" of having two payment options is enough to drive abandonment, but I doubt it. You could use Google Analytics (or another A/B testing tool) to run a marketing experiment with and without google checkout to confirm that the new option is your problem.
Good luck,
-Jason "Retailgeek" Goldberg
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Requiring customer agree to shipping terms at checkout
I work for an ecommerce company that has many of its shipments go by LTL freight. Our customer service team has issues with a few customers per month that aren't equipped to receive freight shipments which leads to returns and other issues. In an effort to better inform our customers, the customer service team is requesting that we add a checkbox to the checkout that requires customers to agree to our shipping and returns policy, including a link to the policy page. I am wondering how concerned people here would be that requiring the customer to check a box agreeing to those terms would lead to more customers abandoning during the checkout process. Or do you think it's not a concern? Thanks for your thoughts.
Conversion Rate Optimization | | Kyle_M0 -
What kind of home page need to be, to show good results of SEO?
Hello, i have couple questions about new home page building. I want to start build new home page to replace old one. At this moment my home page is obsolete and shows low conversion. My costumers often have negative thoughts about existing one. My knowledges in coding is weak, where should i pay more attention to design, to section placement, to pictures and video gallery? Can hosting positively or negatively affect to SEO results? How to make the new website load faster? Here's my website's example. http://www.skydas.lv http://www.m-lux.lv http://www.sosdienests.lv Thank you very much, waiting for replay.
Conversion Rate Optimization | | Felter0 -
Individual statistics (not aggregated) for 'local pack' and 'organic search results' when both on the same page
Hi, For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page. I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually. The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know. Any hint? Cheers, Cesare
Conversion Rate Optimization | | Cesare.Marchetti1 -
Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site. My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site. I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign. Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
Conversion Rate Optimization | | McShaneFirm0 -
Adwords Remarketing Advice - Low Traffic Pages
Moz, I am just looking for a little advice if anyone has any experience with Google Adwords and remarketing in particular, I am currently looking through the Adwords help pages to gain a better understanding of how Adwords remarketing works, from what i gather this can be a really useful resource to use in certain industries and i have a lot of ideas and scenarios where i think this could work really well, I am just trying to get a good understanding of the how remarketing lists are built up, Using Rule based targeting for visitors that have visited a specific page that gains roughly 1200 unique visits every 60 days, so i have set the membership duration to 60 days, So if i use the visit of this page as a rule for my list, then in a little less than 60 days time then my custom ads should start appearing to these previous visitors ? My Question Am a right in thinking the remarketing list is like a funnel, once 1000 visitors are added to this list/funnel then my ads will start showing, but then as those visitors in the funnel have reached the 61st Day they will be removed, and replaced with the new visitors being added to the list for that day ? Aslong as my list remains above 1000 visitors it will continue to show, but if i were to drop below 1000 visits within that 60 days my ads would not be visible ? so i would need to potentially extend the membership period if this happens ? Apologies as i really struggled to explain this question as best as i can 🙂 Hope someone can drop me a quick comment and straighten this out to ensure that i am on the right track and i am understanding this correctly 🙂 Thanks a lot James
Conversion Rate Optimization | | Antony_Towle0 -
Landing page on a separate domain?
I want to start a PPC campaign for an ecommerce site, but my ads are rejected due to my URL being offensive. The name works great from a branding perspective, but it has kept me from being listed in certain directories and advertisements. I thought about buying a separate domain to host the landing pages for the PPC campaign where the user would then be redirected to my product page for purchasing. Is this a good idea? Would you recommend another approach?
Conversion Rate Optimization | | RaginCajun0 -
SaaS Landing Page Copy
Hi We have a SaaS online invoicing software website. We want to optimize our landing page for conversion. Everything we read about conversion says Big H1 Copy, short, precise and catchy. 3 bullet points and thats it. Very very little copy. Question is is this bad for our SEO. Will google rank our home\landing page if we do not have lots of natural keyword copy? SEO and CRO are conflicting here aren't they? Thanks
Conversion Rate Optimization | | Studio330 -
What's the best thing to put in the footer on a PPC landing page?
From a conversion perspective what are the best elements to have in the footer of a Paid landing page.
Conversion Rate Optimization | | SirSud0