Facebook Contest: Fan or Not?
-
Let's say that I manage a Page for a company, and I run a contest through a "Promoted Post".
-
Does every single Like to that "Promoted post" will be counted as new fan?
-
My objective is to increase the fans number of the page, which is your best practice to achieve that through a Facebook contest?
Many thanks.
-
-
Ok Sean, thank you anyway for your tips!
-
haha damn. Was hoping it was not something I am in. I already consult for one of the largest ecom online printing businesses.
I will say this. Social is not for every industry. Attributable revenue is not always there, look at assisted conversions and determine what your real goals for social are. As fan count isn't a metric to worry about. Look for either last touch, assisted revenue via Google analytics or some engagement metric. Too many people get caught up in social and how cool it is. At the end of the day, its money that matters.
-
Great Sean, thank you.
The industry is "online printing", if you have some ideas
-
No you can have someone like a post but not be fan.
Here is an example of an in newsfeed ad to like a page from my own newsfeed
http://awesomescreenshot.com/06b1573w29
If you want to give me more details of the business, I could give you ideas. Don't have to tell me their name. Just what they do so I know the industry.
-
Thank you Sean, very specific about the 2).
What is your answer to the question 1)?
1) Does every single Like to that "Promoted post" will be counted as new fan?
-
We do facebook ppc for a few clients and depending on the industry, it works really well. Am able to secure a good fan (in the industry) for maybe $0.25-0.50. Also try and capture their email as well by landing them on a tab which post like they can enter for a contest.
Key is to build out your campaigns very targeted instead of lumping stuff together. Its just like newbies with PPC versus people who are good at it. Granular is good.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook targeting on Organic
Hi I am fully aware of how to do facebook paid advertising but I follow a page called: https://www.facebook.com/GiveMeSport/ They know that I am a Liverpool fan (might a filled out a survey once or some other way, but they know I support the greatest football team on the planet) however they only ever show me Liverpool articles in my feed and they are organic. They post a lot more but i never see any of it. Does anyone know how they are able to do this as I would love to segment people on my site and target them accordingly. Thanks in Advance Andy
Social Media | | Andy-Halliday1 -
Will spammers hurt your Facebook?
HI, We have noticed as SEO person, whom we feel has become a spammer of sorts, has been liking all of our Facebook post to his Facebook. Will this effect our site and facebook page by him simply liking them all? Thanks
Social Media | | AkilarOffice0 -
Why isn't my Facebook page showing up in search results?
When I search directly for imageworks creative facebook page on Google, I get many results - some of which are not mine and some of which are listings from other citation sites like Manta. I did a site: search and I do see that the page is indexed by Google, but it's pretty important that we get a better ranking than we currently have! This is the Facebook url: https://www.facebook.com/ImageWorksCreative As part of our rebranding, we did have the URL changed from /imageworksstudio, but that was well over a month ago. I feel as though Google should have caught up by now. Any thoughts on how we can get our FB profile onto the front page?
Social Media | | ScottImageWorks0 -
How to Optimise Your Facebook Business Page
Buongiorno drom hot & humid wish the clouds would clear ofdf wetherby UK 🙂 On this page https://www.facebook.com/philpottsltd and illustrated here
Social Media | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/philpotts-official-page-as-is-1_zpsf900b6b3.jpg
Is the reason the Philpotts Facebook page does not appear for target term "Philpotts Sandwiches" down to no mention in the description & no mention in the url? Would like to know the classic way to do on page optimisation ( I know this is will be very limited ) for a Facebook business page. Grazie tanto,David0 -
Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?
I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.
Social Media | | DougHoltOnline0 -
Is there any SEO benefit of adding the Facebook "Like" widget to your site?
A lot of sites put their Facebook "Like" widget on their homepage and it shows the number of people who like them. Is there an SEO or marketing benefit to having this. I could see how this can provide social proof to visitors. Are there any other benefits?
Social Media | | ProjectLabs0 -
Will we penalized for using social media contests to gain fans/followers in the future?
To help build up my company's website, we've been making a huge push in social media and to gain followers on our social pages, we've recently been running a couple of contests. So far it's been a great success - more traffic to the social media pages and more traffic to the website. We are considering making the contests a regular part of our social media & SEO strategy. In the past, our social media strategy has relied completely on "organic" likes (no incentives to follow our company's page) and posted content articles, pictures, etc. In the past month or so, we've began to use giveaway contests as a way to gain followers. Since focusing more on running contests, we've seen a huge increase in actively on our social media pages. We've continued to regularly post content articles, interesting pictures, etc, during the contests, but haven't see the same level of engagement that we do with the contest posts. Right now, it's looking like there is no down-side to running the contests as we're seeing an increase in traffic on the social pages, getting some additional traffic to posts and on our site, but before we start to completely commit to this strategy, I have a couple of questions: Is there a reason we shouldn't continue to run these contest to increase fans and interaction? How likely is it that Google will penalize us in the future for gaining followers through contests (instead of "organic" followers that followed us without an incentive)? There are some fans/followers that are serial contest entrants and are always entering a contest - could having too many of these fans raise a red flag for Google and the other search engines? How often is too often to be running a social media contest? Basically, I want to make sure that we are using social media as a long term SEO tool and are setting ourselves up to be successful in the future and not get penalized for gaining followers the wrong way. Any tips, strategies or advice is very much appreciated. Thank you!
Social Media | | airnwater0 -
What's more important? Facebook fans, or likes?
Until now, I've been focusing on getting Facebook likes for my site, and amassed quite a lot. However it felt like I was missing an opportunity by not connecting directly to my audience. So I created a Facebook page which my site visitors can like. But this means having to promote two different things: a "facebook like" for my site, and a "facebook like" for my facebook page, which seems silly. So, I was wondering if: there is a way to combine the likes of my site to the likes of my FB page? Or a way for a visitor to like both through a single click? what's more important to Google: FB-likes to your site, or to your FB-page? Thank you!
Social Media | | GregMoine1