NAP - Name on a local website
-
From a local perspective, if the legal name of the business is "Rising Realty, Inc", when you added in your footer should I loose the "Inc" part to be consistent with all the other mentions of the business across the web, which are without "Inc"?
Thank you!
-
My pleasure!
-
Thanks again Miriam for contributing! Yes, I do know but it was more of a reassurance for a colleague of mine.
-
Hi Echo1,
What you put in your website NAP should identically match what's on your Google+ Local page. If your listings and citations are without the 'Inc', then, yes, that is how I would recommend styling your business in your indexable website-based NAP. Consistency is so key, as you know.
-
Maybe I should have been clearer, I was talking about the name in the website footer and contact page , where both have been created using schema.org
-
I wouldn't worry about consistency with unstructured citations (loose mentions of your company), because it can be hard to ensure anyway. You want to make sure your "structured citations" are consistent. So your directory listings basically - places, yahoo, etc. This is what you definitely want to match up with your NAP.and I would def use the correct schema.org markup. which makes it easier for crawlers to understand your structured data. Hope this helps you out!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
NAP No mail delivered to physical location
Hello, First question here on moz. I live in a small town, and some of my clients do as well. Some mail is delivered to physical locations, however most mail is delivered to PO Boxes. I have tried with some success to get the mail workers to flag Google and others post cards. Otherwise I am not able to verify ownership. Any ideas or help on how to verify businesses that don't get mail at their location would be great. Dave
Image & Video Optimization | | David-Denning0 -
Good Example of Local Pages With Multiple Services
Can I get a site that is well optimized and has a good landing page for a business that serves multiple regions with multiple services. For example they may have construction and mold removal services and serve Indianapolis, Columbus Ohio, Louisville Ky.
Image & Video Optimization | | Atomicx0 -
LOCAL SEO: Franchise --> One storefront. Multiple territory. Multiple listings?
An interesting problem came our way, and I'd love your help in solving it. An individual I'm chatting with owns and manages a number of territories of a service-based Franchise business around Eastern Iowa.**His territory covers multiple cities and zips. He services all of those places, but does not have a physical presence in all. There is one company office. But he has local numbers for each territory.**The corporate franchise's website is dynamic. It shows the 'local' number and information based on the visitor's location. Basically, little microsites for each franchise territory.Three years ago he set up individual Google Places pages for each territory, using a PO box address and the local phone numbers. The Google listings are set up not to display an address. The kick is -- those addresses are now expired. Those Google Local listings still exist, and drive considerable traffic in each target city. As you can imagine, this also causes havoc on his other citations. There are scattered (YP, Yahoo, Yelp, etc) listings for each address. Their name in GetListed brings up all five different addresses, each with a number of web properties already claimed.Now that I've offered to help, I need to determine the best way to move forward. Suspend the verified listings with hidden addresses and move to a single listing for the office location? We could add all of the zips in manually, but it would cover a very wide range, and could lose its rank in local SERPs. Even with a well-optimized description. And the local numbers would likely not show up. Keep the listings. Don't touch them at all. The owner is looking to maintain the look and feel of a local business in each of his territories. That is difficult to do with a single listing. Assuming we decide not to touch the active listings (option 2), what will we do for other listings? Do we claim a local Yahoo listing for each location? Just for the corporate office? Would love to hear how others have attacked the multi-territory franchise problem, or would in this case.Thanks!
Image & Video Optimization | | SocialJosh0 -
Google categories for local limousine service
I manage the Google places page for a SAB (local limousine company). The question is, should I add "taxi" and "airport shuttle service" as categories? I have listed only "limousine" and "car service' for now and I want to play it safe although those 2 are related to limo service. Sometimes people refer to limo service as "taxi service" or they are inquiring about prices for shuttle service to the airport and they end up booking the service quite often. Does Google look to our website to find these words in the content? Google Analytics show lots of people are finding us through those two keywords as well although you cannot find the word “taxi" on our website. The interesting thing is that when searching for "taxi + my zip code" the company shows up 4th on maps results and when searching for "shuttle service + my zip code”, the company shows up 2nd on local results and also 2nd in organic results. Is this enough to make me add these 2 categories? Second question is about the area served, does it make a difference (in rankings) if I choose “Distance from one location"over"List of areas served"? What happens is the red pin would be in a different location. If I choose "Distance from one location" the pin would be right in the center of the city (which I think it shouldn't matter anymore that much since the proximity to the centroid is not a ranking factor anymore). If “list of area” served is selected, (the city name will be chosen) then the pin would be about 5 miles West of the city center. Any thoughts will be appreciated. Thank you!
Image & Video Optimization | | echo10 -
Practice Name vs. Dr. Name in Local Search
I wanted to get some opinions on an interesting situation for local search. Many doctors and dentists are found in one of two ways online: Their name and title, e.g. Dr. James A. Smith, MD Their practice name, e.g Smith Plastic Surgery, P.C Often sites like Healthgrades are providing data on the doctor him or herself, and the information can be tough to switch out. At the same time, there's a tendancy on the Dr's part to want to be listed as their practice name. Their site is often set up that way. How are you handling this kind of setup? Have you found a way to reliably associate (and format) a practice and doctor's name in a listing, in such a way that doesn't violate Google's quality guidelines? I know the drill for handling a doctor within a hospital, but this is a slightly different situation...
Image & Video Optimization | | BedeFahey0 -
Use Google Places or Google +Local?
Hello everyone, My name is Zachary Russell, and I run a Philadelphia based WordPress Development and SEO firm, ProTech Internet Group. I have been doing work lately, and have been neglecting the fact that my own site needs work, I have now changed that. I have done a complete redesign and started repurposting content to have a well-rounded content strategy that can appeal the the widest possible audience. My issue I'm having now is this: I have both a Google Places page and a Google +Local page for my business , Obviously duplicate listings are a problem, but I don't know which one to get rid of. They both have 0 reviews and limited +1s, I just don't know which one I should delete, and which one I should push to get more reviews moving forward. Also, moving forward, would it make sense for me to have a Google +Business and a Google +Local page?I don't know if this would cause any conflicts either. Thanks for your help and have a happy new year! Zach Russell President, ProTech Internet Group
Image & Video Optimization | | Zachary_Russell0 -
Best Tool For Local Rank Tracking
Hello Everyone, I have taken a few clients recently that i'm doing local SEO for; I'm curious of what the best tool is for keyword tracking with local intent? I have heard things about WhiteSpark and MicrositeMasters, but I have no idea what is the best, is SEOmoz's tracking good for local? Thanks Zach
Image & Video Optimization | | Zachary_Russell0 -
One business location and several local business listings
Hi, I'm working for an apartment rental agency.The agency is based in one country/city and naturally the Google Places listing is shown when people search "apartments + location", but what to do when we expand abroad? Naturally we want to have a Local Business listing for "apartments + location 2" as well. Is it sufficient to have a "local office"? I see competitors have urls: www.domain/paris and www.domain/london that are listed in local search when searching " apartments + paris" and "apartments + london". Basically, the same site, different locations. I'm wondering if the solution is that simple?
Image & Video Optimization | | vibelingo0