Why should I use Google Tag Manager and will it help rankings?
-
hi all
I have been reading the documentation here;
http://www.google.co.uk/tagmanager/
But cannot find a real GREAT reason for using this and how it will help my fairly small (500/600 visitors/month) hobby website.
Any suggestions help most welcome!
Thanks
Andy
-
Many thanks John, Nakul, Brian & Irving!
-
More of a way to get tags published without having to adhere to a strict build schedule most large sites have. Makes you more nimble, not really needed for your one man show.
-
I'm with John. If you're running a small site you probably don't need it. That feature is typically used for much larger sites with a lot of users.
-
Andy, I agree with John. It does not sound like you'd be using a lot of tags from tracking. EG 3rd party tags for A/B Testing, Conversions, Goals and changing them every once in a while with specific goals and not having direct access to be able to do it.
-
If you're adding and removing publisher tags and pixels all the time, it can make life easier. Especially if you don't have access to the source files generating the site and can't check in code yourself. If you're not editing or changing tags or pixels so much, I wouldn't bother. It won't help your rankings.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GA Regex Help Needed!
Hi mozzers, I am just discovering the RegEx world so I need your help. I would like to create an advanced segment to track 40 specific pages that have very different URIs from each other. Can you tell me how using RegEx? The dimension would be "landing pages" then not sure... Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
Google Analytics-Unique visitors?
Does organic search data show unique visitors or all visits? For example, if someone ( a single person) visits my site multiple times after searching the same keyword phrase, does that show in my analytics data as 1 hit from that keyword, or all hits? Thanks!
Reporting & Analytics | | RickyShockley0 -
Funnel Visualization in Google Analytics
Hello. I have a question about funnel visualization in Google Analytics where there is an eCommerce goal (i.e. add to cart, shipping, purchase) with the first step being mandatory. Issue:
Reporting & Analytics | | Unity
The amount of completed purchases reported in GA doesn't match the actual transaction figure via the eCommerce platform. Question:
I was wondering if anyone knows why this occurs? I have a few ideas on why however I haven't been able to locate any supporting evidence. So I was hoping to generate a few ideas from the SEOMoz community to help me investigate further. Any ideas welcome! Much thanks,
Davinia0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
Analytics package beside google analytics
Hi, What analytics package can i use to track ecommerce transaction besides gogole analytics that is free of charge? Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
Cookie tracking in Google Analytics
Hi How do I remove the "/?__utma=...." at the end of my URLs?We have a site http://www.jetonline.co.za/, if you click on one of the menu navigation links i.e. "fashion". A long "/?__utma=...." url appears. I understand this is for tracking as we have separate domains for each page but is there a way to remove this dynamic url and keep it hidden from users?Thanks in advance
Reporting & Analytics | | NeilPursey0 -
Why Does This Page Rank Badly?
Hi, The page in question is: http://www.toymart.com/details.php?id=1764 The problem is that this and most of the other 10,000 pages used to rank well but now are really struggling.
Reporting & Analytics | | ToyMart3
I am begining to suspect that I have some sort of Google penalty but I cannot know for sure.
I believe I comply with all Google guidelines and I think the SEO is good.
Possibly the eBay affiliate links are the problem but they form a large part of the content and user experience.
The page gives a price guide for items in different conditions and has various other tools for the user. Any thought would be appreciated. Thanks for your time in advance. Alan0 -
Ideas Why Our Google News Traffic Disappearing?
The traffic to our major market newspaper website from Google News has dropped nearly 100% in the past ten days. Any ideas why might be happening?
Reporting & Analytics | | wlis990