Google Analytics Not Tracking 100% of Visits?
-
Hi all,
We're having an issue with Analytics where we are getting different figures from what Silver Pop are saying.
For example email campaign A sent via Silver Pop, with Google Analytics tracking code show's 50 unique clicks in Silver Pop.
Looking at Google Analytics there are only 10 visits from that campaign.
So I thought it could be something with the tracking, but there wasn't a significant rise in web visits = either Google Analytics is not recording visits properly or Silver Pop figures are wrong.
I'm more inclined to think that it's something to do with Google Analytics.
Has anyone come across something similar? Where one system is showing you X amount of visits but the figures on Google Analytics don't add up?
A few quick things already covered:
- Double checked the links have been tracked properly, but this doesn't explain the low increase in web visits generally
- We've double checked that Google Analytics tracking code is properly installed (and it is / was at the time of send).
Any help would be much appreciated!
Thanks guys.
-
No. Provided you have the code on every page and it's properly firing, the disparity should not be very high at all.
Perhaps you have filters in your GA profile that are blocking traffic? Like, say, an internal office IP filter?
-
Hi Mike,
Thanks for your response. We've looked at the individual Click Through report and counted all of the people that did click multiple times, then only counted them as one click to account for the below.... And there's still a disparity!
I know Google Analytics doesn't track every vist and the only sure way is to look at the server logs, however it shouldn't be massively different?
-
Another thing to consider:
- If the user clicks 2 links in the email, that will register with Silver Pop as 2 clicks, but in GA as just 1 visit (as long as the clicks took place within 30 minutes).
I'm not sure what your email template looks like, but if it's a design that lends itself to multiple clicks, this could account for the disparity?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in Bounce Rate in Google Analytics
Hi guys, I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website. Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%. I was wondering if anyone had any ideas if this is a problem with GA, or the site itself. Site: https://www.zoomocarcredit.com/ Any comments/feedback is greatly appreciated. Thanks in advance! Jack. SnP0Hc4
Reporting & Analytics | | ChemistryMarketing0 -
Google Analytics global page empty
Hello, I don't know what happened with my Google Analytics initial page. For around a week I have there all my websites, but they show no results on global page. If I enter on any property I can see everything as normal, just not on the initial page. Screenshot: http://imgur.com/JKFVIh4 For sure I changed anything that I shouldn't. Perhaps you know what's wrong? Thank you in advance.
Reporting & Analytics | | prozis0 -
Google Analytics reporting traffic for 404 pages
Hi guys, Unique issue with google analytics reporting for one of our sites. GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page: http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page). Does anyone know any reasons why this is happening? Cheers. http://www.milkandlove.com.au/breastfeeding-dresses/index.php GK0zDzj.jpg
Reporting & Analytics | | jayoliverwright2 -
Does Google Analytics track conversions in real time?
Looking at the section: Conversions > Goals > Overview - does Google Analytics provide real time / same day metrics for this conversion data or does it take 24 hrs?
Reporting & Analytics | | Rich_Coffman0 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Goal Totals in Google Analytics
How do I get a cumulative tally of all the goals reached in google analytics? I've been using the percentages currently, but I was wondering if there was an easier way. Thanks
Reporting & Analytics | | OOMDODigital0 -
301 Tracking with Google Analytics hurts SEO?
Hey guys, I have an old-domain.com and a new-domain.com. old-domain.com has reputation and through a 301 redirect it's handling it over to new-domain.com. I want to know how many people still visit old-domain.com and track this with Google Analyitcs. I read the best solution for this would be a Google Campaign URL. My question: Does a URL like "http://www.new-domain.com /?utm_source=&utm_medium=redirect&utm_campaign=" hurt the effectiveness of the 301 redirect?
Reporting & Analytics | | optimiert-es0 -
Google Analytics Best Practice Set up for Clients
Hi When setting up new Google Analytics accounts for clinets what is the preferred/best practice. At present we have our own company google account and add new clinets this way (to our account) - the disadvantage with this, we can only grant them limited account access otherwise they would be able to view all the accounts we cretaed. Plus we can't link their adwords to the GA account we cretaed them. Is it best practice to set the client up with their own Google Account and then we just link to their account. Advise would be appreciated, thank you.
Reporting & Analytics | | daracreative0