Google Merchant/ Googlebase Images at top of SERPS
-
Hi
We are based in the UK and the new merchant rules have recently been applied here.
We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping?
Thanks!
-
Hi Jonnygeeuk,
Very good point. There's no real way for you to conquer this as far as I can see, I've not had a chance to take advantage of the new merchant stuff yet though.
This may break the rules... but could you add a watermark to your product pictures with a strap "Free UK Delivery" going across it?
- Andie
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do the clickable images on pages are bad that they will increase bounce rate and distract users?
Hi Moz community, I'm trying to get some helpful answers on this. We are planning to employ clickable images on our website pages which opens in new tab if users click on them. This is to make sure that they can see the large screenshots of our product. I wonder will this increase the bounce rate and drop the rankings. Please share your experience and guidance on this. Thanks
Conversion Rate Optimization | | vtmoz0 -
App Store Optimization - Google Play Console A/B Testing: Should I Optimize for Active Devices or Users
Can't seem to find any ASO type of communities to ask this question to and since the Moz community has been so helpful, I thought I'd try this out. I've been doing A/B Testing for featured graphics on the Google Play Store. There are segments of active devices and users and I've been keeping track daily for ~1.5 months. The data that I have written down displays that active devices shows a positive, however users show a negative. Google Play Console choose to display the scaled installs for active devices. When we do A/B Tests on Google Play Console, should we choose the winner based on the active devices or users?
Conversion Rate Optimization | | imjonny1230 -
Better use Google Analytics? This is for Conversion Rate Optimization purposes
Hi Moz-ers, I've had much help from the Moz community and hoping you can help me out on this one too. I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect... Is it possible to set up Google analytics to track this? These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization. As usual, looking forward to the advice we receive! Thanks,
Conversion Rate Optimization | | Eric_S
Eric0 -
Channel grouping path / assisted conversion benchmarks by industry
Hi Mozzers, I'm trying to find benchmark channel grouping paths to conversion, or assisted conversion trends, by industry... is anybody aware of any benchmark data out there? Thanks!
Conversion Rate Optimization | | Zoope0 -
Why Google Analytics is still showing data for edited/old "Goals"?
For example, I edited "Goal #1" (goal type=event) with new values/event conditions last Nov. 20, 2014. Why Google Analytics is showing numbers from Nov 1-19 for Goal #1? Does Google Analytics show old data?TIA!
Conversion Rate Optimization | | zpm20140 -
Call-to-action is literally a call/dialing a number...
The call-to-action for this site is not some sort of webform, nor adding an item to a cart; it is a call, that is the action this business wants to elicit. Would there possibly be any advantage to making the number clickable and having a landing page for that, any suggestions on how to make this call-to-action more pronounced/clear? Thanks! =]
Conversion Rate Optimization | | Mozzin0 -
Top 5 Conversion Rate Tips for a "Beds Shop E-commerce"
Which are in your opinion the "Top 5 things to do" to increase the conversion rate in a beds e-commerce site? The conversion is "to sell a bed" 🙂 The website is http://www.idealetti.com Thank you in advance to everyone that share his experience or give some advice!
Conversion Rate Optimization | | YESdesign0 -
CRM, CRO and Google Analytics
Hi, I am making a paid marketing, and organic too, at the moment i am promoting a small product, peoples are signup every day, but i cannot meassure from which keyword which signup(CRO) do you know any software or something like that, to use together with google analytics and google adwords, and to monitor conversions and to know which keyword is bringing me sales and which not. Tell me any how to guide, a software to use for this etc.. help me if you are doing this job. THanks
Conversion Rate Optimization | | leadsprofi0