Schema Markup Location
-
I had a quick question, I want to do schema markup for a local business. Do I need to put it on every page, or just the home page? Also, where should put it i.e. Header, Body, or footer
-
Thank you both, I appreciate it.
-
Peter,
Definitely add it to every page, not just the home page.
As John mentioned, aesthetics are important in determining the best locations. Here are a couple of considerations:
- Aesthetics and usability (where it will best benefit the visitor while also achieving your goal)
- Common areas where it will be automatically inserted into each new page, especially in CMS/ blog sites, such as footer or sidebar
Limitations occur when you have a business with multiple locations (more than 2 or 3), as it will start to create aesthetic and space problems for you. In these situations, you will have to determine the best method on a case by case basis. For example, if you have a bank with one main location and 10 branches in a metro area. You may decide to run the main office location schema on the common pages and then use the individual location schema on their specific contact/ location pages.
Hope this helps.
-
Peter.
The markup is added to content (text) on your website already.
For example, if you have your address and phone number placed in your footer or sidebar, you would add the markup to them.
So naturally where ever you fell your content should sit within the aesthetics of your website, you just add the schema markup around that content.
If for example you have your address in the footer on every page, yes add the markup to every page. Marking up as much content as possible can help the search engines.
Or if you have an events page, with several events on that page, you would add the markup to each event.
Have a look here ... if you have not already http://schema.org/LocalBusiness
There are lots of properties you can use ...
Hope that helps
Regards
John
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need explanation of Schema
Can someone explain me what it is and what is it used for. From my understanding it is something used by computers to understand language. In other words it is what you can say about an entity. For example a person works, is born somewhere but if I write Mr X flies to as human we do understand but as a computer the computer doesn't understand. Is that what schema is for ? telling me what I can say about an entity using specific verbs so that computers can understand. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
IP Address location v Server Location Penguin 4/Possum
Hi All, Our hosting provider have their IP address range in Melbourne but offers servers in Sydney or Melbourne.. If we were to take a server in Sydney and an IP address from their Melbourne range (only IP range offered) will the new localisation updates to the Penguin/Possum Algorithms serve less up to our clients in Sydney thinking we are located in Melbourne? Sorry if im confusing.. I know I am 🙂
Intermediate & Advanced SEO | | CFCU1 -
Schema.org Data Appears on Website
Hello Moz World, I would like to incorporate Schema Data onto my website. My website has Meta tags in the of the document, which incorporates our keywords. And, in the footer, I have my businesses address, logo and other relevant information. Everything flows because it is stylized using CSS. When I input the schema.org data it appears on the website as text w/ a hyperlink. See Code: My Company
Intermediate & Advanced SEO | | MarketingChimp10
DESCRIPTION. STREET
CITY
STATE
ZIP
United States
Phone: NUMBER I've tried to put it inside the head, body & footer of the HTML code. I want my website to show up properly through Google Structured Data Testing Tool however, I don't want the text to show up on my website not stylized. It sticks out like a soar thumb no matter where I incorporate it. My questions are; Should I even bother with Schema.org? And, is there a way to incorporate it into my website so it does not show up and Google can still pull it up? Thanks ahead of time for all of the awesome responses! B/R Will H.0 -
Multi-Location SEO: Sites vs Pages
I just started with a new company that requires multi-location SEO for its niche product/service. Currently, we have a main corporate website, as well as, 40+ individual dealer websites (we host all). Keep in mind each of these dealers consist of only 1-2 people, so corporate I will be managing the site or sites and content strategy. Many of the individual dealer sites actually rank very well (#1-#3) in their areas for our targeted keywords, but they all use the same duplicate content. Also, there are many dealer sites that have dropped off the radar in last year, which is probably because of the duplicate and static content. So I'm at a crossroads... Attempt to redo all of these location sites with unique and local content for each or Create optimized unique pages for each of them on our main site and redirect their current local domains to their page on our site Any advise regarding which direction to go in and why. Why is very important. It will be very difficult to convince a dealer that is #1 with his local site that we are redirecting to our main site, so I need some good ammo and reasoning. Also, any tips toward achieving local seo success will be greatly appreciated, too! Thank you!
Intermediate & Advanced SEO | | the-coopersmith0 -
Is the TTFB for different locations and browsers irrelevant if you are self-hosting?
Please forgive my ignorance on this subject. I have little to no experience with the technical aspects of setting up and running a server. Here is the scenario: We are self-hosted on an Apache server. I have been on the warpath to improve page load speed since the beginning of the year. I have been on this warpath not so much for SEO, but for conversion rate optimization. I recently read the Moz Post "How Website Speed Actually Impacts Search Rankings" and was fascinated by the research regarding TTFB. I forwarded the post to my CEO, who promptly sent me back a contradictory post from Cloudflare on the same topic. Ily Grigorik published a post in Google+ that called Cloudflare's experiment "silly" and said that "TTFB absolutely does matter." I proceeded to begin gathering information on our site's TTFB using data provided by http://webpagetest.org. I documented TTFB for every location and browser in an effort to show that we needed to improve. When I presented this info to my CEO (I am in-house) and IT Director, that both shook their heads and completely dismissed the data and said it was irrelevant because it was measuring something we couldn't control. Ignorant as I am, it seems that Ilya Grigorik, Google's own Web Dev Advocate says it absolutely is something that can be controlled, or at least optimized if you know what you are doing. Can any of you super smart Mozzers help me put the words together to express that TTFB from different locations and for different browsers is something worth paying attention to? Or, perhaps they are right, and it's information I should ignore? Thanks in advance for any and all suggestions! Dana
Intermediate & Advanced SEO | | danatanseo0 -
Multiple Locations Google Places (URL's)?
I'm managing a restaurant chain with 10 locations. Can they all share the home page url of the corporate site in Google Places or is it better to link each location url separately? Meaning can I use www.company.com for all locations in Google places for all locations or is it better to go with www.company.com/location.html for each location. The page authority of the home page is 60 while individual location pages the page authority is in the 20's. Hope this makes sense. Thanks
Intermediate & Advanced SEO | | YMD
Gary0 -
Schema.org and YouTube Videos
Hi, Does anyone know how to implement schema.org markup with YouTube embedded videos? Thanks Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Schema.org helps ranking?
Hello everybody! I want to know if Schema.org has any impact on ranking? Thanks!
Intermediate & Advanced SEO | | seomasterbrasil0