'The Guardian' Is Moving to a New Domain
-
'The Guardian' Is Moving to a New Domain according to this article on Mashable - http://mashable.com/2013/05/24/the-guardian-dot-com/
Interested to see all the thoughts from SEOs to see how you would suggest they could implement this correctly, without dropping traffic / rankings etc...
-
Thanks for sharing the link Mark - I guess they have a reasonable sized in house team there too, and Yoast are a decent set of guys.
-
301 all the pages to newer better pages for the users. Keep the sites page sizes smaller, make the site responsive, and ensure that it is easily indexable.
-
According to what I saw here, http://www.guardian.co.uk/help/insideguardian/2013/may/24/theguardian-global-domain, they'll be working with the team at Yoast, who are some of the best in the biz at onsite SEO, so I think the Guardian should be in good hands.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Switch domain's CRYPTO focus to B2B
Hi everyone! I have my tough question, hope you'll help with your recommendations! I have a domain for blockchain company (DA 38, 590 linking domains), which started as an ICO project, but rapidly grew to a recognized B2B company with a few B2B clients. What we want is to attract more B2B prospects via Google Search, but the problem is when our prospects google our brand name (which also happens to be our domain, so this domain must be kept) they see mainly ico/crypto SERPs (as the result of ICO ad campaigns, online publicity etc). And they get prejudice towards us and don't trust us in the first place. What we already managed to do is to add some B2B news and links in 1-10 SERPs for our brand name, but still old ones (crypto related don't go so fast). Our management wants our prospects to be able to clearly see the difference between the current company domain (which must be remade to B2B focus only) and the new domain (our token-oriented, since our product is on blockchain). Question: is it possible to do such differentiation in the eyes of Google (and thus our prospects)? if yes, what is the best way to do that? 2 separate domains, not linking to each other or any other way?
Branding | | MariY
Do you have any other ideas?0 -
Is it feasible to try to compete with an established site with a fresh domain any time soon?
Currently I'm looking at a competitor who owns a site with the following metrics: Domain Authority - 39 /100
Branding | | chrisjimallen
Page Authority - 49 /100
Spam Score: 1 /17
93 Root Domains
2,199 Total Links
Page Social Metrics
Facebook - 431 Shares, 17 Likes I'm thinking it would take 12 months+ to become a viable competitor, but thats a complete guess. What are peoples thoughts on undertaking something like this?0 -
Best practices to rank a new website that does not produce much content.
Hi What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it. Building backlinks are not just the options when these days people are all focused in content marketing. And specially, when you are competing against big competitors. Big competitors are of course getting their contents published on bigger sites since they are already established. No one will talk about you when you are new in the market. And you still need to bring up your site to people and SEO is the only option for that. What would you suggest ? Thanks
Branding | | MindlessWizard0 -
The pros and cons of subdomain or new domain for a new brand?
Hi there Moz experts, We're launching a new brand and product offering for a completely different audience than we've worked with before. We're expected a significant amount of business to come from inbound marketing, so we're wondering whether we should launch the new brand as a subdomain of the parent company or as a completely separate domain. The parent company's website has thousands of inbound links and is over 10 years old, so I'm thinking in the short term it would be easier to get new content ranked there. However, in the long term I think it would be better for the new brand to have a separate TLD. Thoughts or other things I should consider? Thanks!
Branding | | EveryActionHQ0 -
Two Domains, which one should be used on Social Media platforms?
I have a client who changed from a Branded Domain (301 redirected this domain) to a Partial Match Domain, using the city in the domain for rich keyword. I take care of their Social Media platforms (i.e., Facebook, Google+, Twitter, etc.). These social networks used the Branded Domain (with the company name in the domain) for years, now the new web designer is asking that we change Username and Domain to the new Partial Match Domain, which is very "generic" not mentioning the company name. I am reluctant to change for branding mention purposes. Does anyone have any advice?
Branding | | Artistic0 -
Should we use one domain with product-specific sub-domains or separate domains per product?
We are resellers of 4 separate products. Currently we have numerous different websites promoting each product, not all of them use a URL which has any real link to our business - it's only when you land on the page that it contains brand images, etc. We are in the process of redesigning and rebranding, and want to know what would be the best course of action to take in terms of domain registration. This is what we have currently, for example: - www.accounts-solutions.co.uk - This site deals with the resale and support of a branded accounts package. www.software-accounts-systems.co.uk - This site deals with the resale and support of a second branded accounts product. In terms of moving forward with new domains, which are going to contain our business name, our options are as follows: - OPTION 1 - www.our-business-name.co.uk/product1/etc, www.our-business-name.co.uk/product2/etc, www.our-business-name/product3/etc where all products are given separate sub-domains within our main business page. OPTION 2 - www.our-business-name-product1.co.uk/etc, www.our-business-name-product2.co.uk/etc, www.our-business-name-product3.co.uk/etc where each product we resell is given it's own separate domain entirely. Does anyone think one direction over another would give any benefits in terms of SEO, or would it not matter as long as each site was well optimised with a solid content and social strategy? My initial preference is for the first option, if only because of the continuity in terms of having one main company website with each product listed in sub-domains. Each landing page would obviously be optimised for each specific product/keyword, etc. so, from a user point of view, there shouldn't be any confusion between separate products. Also, would it be recommended to install 301 redirects from our existing www.accounts-solutions.co.uk, etc pages to the relevant new sites? Thanks, John
Branding | | HBPGroup0 -
Branded Domain Names - Keep or Sell?
Hey guys! My company is sitting on a number of branded domains to ensure we have control over the URL in case we ever want to do anything with them and/or to protect brand integrity. However, we are sitting on a total of 24 domains, which seems somewhat excessive. What are you thoughts about .info and .net domains? Or keeping branded domains in general? Is there a good rule of thumb to follow? We have a few up for renewal soon, so it'd be terrific to get your thoughts! Thanks much, Clarissa
Branding | | okatieo0 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
We are just now starting to work on our site optimization. There are a lot of old ripoff reports and other complaints that surface, specifically around our name search. Our competitors use this commonly and our clients come accross regularly. We have made management changes, and real changes in the business since then, but we don't know the best way to get our positive news to replace old negative news. Any ideas? Specifics would be great. Thanks,
Branding | | JosephFrost0