Wordpress SEO vs Regular Site SEO
-
Hey Mozzers
I'm building a Wordpress-powered site (self hosted on different domain).
I know there are different plug-ins and whatnot for Wordpress SEO, but what exactly am I getting myself into? Am I required to use these plug-ins even if I already know how to do regular SEO on-page coding, or are they mainly dumbed-down tools for mom-bloggers to use?
Am I still able to use Google Analytics as I am with a regular site?
What else is there to think about?Thanks!
-
Another Thumps Up vote for Yoast.
-
I understand your thinking, however this is one of those times where you don't have to do it the hard way. Meaning you take advantage of the ease of use that a plugin provides, while still maintaining your special touches (the art of seo). Like Mike said, plugins will make it easier even if you know what you are doing.
My recommendation is Yoast Wordpress SEO (free). The developer is totally devoted to this plugin and stays on top of all issues, as well as trends. If you are going to be using video on your site, you should buy the Video sitemap plugin from Yoast too. It integrates right in perfectly and adds the video sitemap. It also automatically codes your videos so that they show up in the SERPs with a link back to your site. After building hundreds of WordPress sites, I have tried all the major plugins, but this one is the most reliable.
Yoast also has an Analytics plugin that enhances your Google Analytics data automatically, giving you more details than the standard site. You sound experienced, so you may not need/ want it, but you should at least look at it.
-
Got to love to Yoast!
-
I use the All-In-One SEO plugin. Another popular plugin is Yoast.
Wordpress can create a lot of duplicate content issues because it generates things like tag pages, category pages, and archive pages automatically. No-indexing most of these is a good idea, unless you are going to spend time creating unique content for them.
There are also plugins that make regular on-page SEO optimization tasks easier, such as adding robots exclusions, Google+ butons, etc. without having to muck around with the code.
-
Wordpress has some plugins that help in automating many of the processes of on-page SEO. It just makes the process a bit easier. I personally like how wordpress deals with optimization and I am not a "non-SEO" person. I would just research the different SEO plugins and find which one you like the best. They all work pretty much the same with some doing a better job than others. I would give you a recommendation, but I haven't worked with wordpress for a while and have been out of the loop.
Google Analytics is definitely doable with wordpress. All you have to do is place the analytics tag at the footer of your wordpress page. Easy as pie.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same person on my site, every day, for over 6 months??
I watch my Google analytics real time while I work and for the last 6 months, I've had one person on my site consistently during every Monday to Friday. It's only the home page there go on, it never shows they look anywhere else. But it's starting to concern me a little since it's been going on for so long. Does anyone have an idea what they could be doing? I do my own SEO, there is no one else working on my site. Thanks in advance!
Reporting & Analytics | | Coppell0 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
Large event site - how should I structure my URLs?
Hi guys, I'm working on a new website which is consolidating a number of existing event sites into one. The existing sites use a variety of URL structures: www.eventsite1.com/events/event-name www.eventsite2.com/festival-program/event-name www.eventsite3.com/event-name This inconsistency has led to issues with tracking category usage properly in analytics - for instance, with eventsite3.com, events fall within categories (www.eventsite3.com/category-name) but as soon as you drill into an event detail page (www.eventsite3.com/event-name) from the category page, the category is lost to analytics. This is compounded when one event lives within multiple categories, as I can't figure out which category is the most effective for a particular event. I've seen other event sites establish a canonical URL for a primary category, display it in the URL (i.e. www.eventsite4.com/primary-category/event-name) yet still let that event get hit via the secondary categories (www.eventsite4.com/secondary-category/event-name). This way, the categories get passed to analytics without any duplicate content issues (i.e. via the setting of canonicals) Basically, I want to make sure that whatever instruction I give to the devs for the new site re: URL structure is correct from an SEO perspective and analytics perspective. Do I even need to worry about having the category in the URL? Can someone please help me with this? Hope this makes sense Cheers
Reporting & Analytics | | cos20300 -
How to put structured data on your site?
HI All, I Would like to know your views on structured data on your site. What are the qualities and point that should keep in mind when we talking about the "structured data on your site". how we can apply structured data. How we use data highlighter for the website which don't have any events. your thoughts please.
Reporting & Analytics | | lucidsoftech
thanks0 -
Question on regular expression for filters on GA
Hi guys, I am creating profiles on some of the countries sites in my network, and have managed to establish the filter for tracking certain url patterns, for example: ^/japan-english- is tracking all my urls in the Japan site that start by japan-english great! however, it is not tracking the japanese instance of the urls. The pattern for the latter is : www.mysite.org/jp/japan-english I could then modify the filter to track the jp subfolder like this: ^/jp/japan-english- but it will then only track the urls on the /jp/ subfolder does anyone know the regex command for tracking the two url patters as follows: /jp/japan-english- & /japan-english- thanks in advance david
Reporting & Analytics | | BritishCouncil0 -
Human Representation on a site
Hello Friends, thank you for helping in advance. My website http://www.FrontlineMobility.com gets a lot of traffic and with our Google Adwords campaigns we have very good click through rates(percentages from 1 percent to 4 percent). So I know that I am getting people to my site, but I can't get them to spend money. It seems like they get there ready to buy, but something turns them away at the last moment. My Partner feels like we should put more pictures of people on the site so that people feel like there is a face to our company. I am also in agreement with this, but I would also like to know if anything else is wrong with our site that perhaps maybe another set of eyes could perceive. Thank you again Moz friends. Justin Smith Frontline Mobility
Reporting & Analytics | | FrontlineMobility0 -
Regular Expressions in Google Analytics
I want to use the Google Analytics landing page reports to look at the bounce rate of top level pages excluding the homepage. So pages with urls: www.example.com/example Does anyone know a regular expression that will allow me to do this? Just to clarify I do not want to look at the bounce rate of the homepage or any pages deeper than www.example.com/example e.g: www.example.com/example/example www.example.com/example/example/example etc Thanks in advance
Reporting & Analytics | | CPLDistribution0 -
For an optimized site, any available stats / guesstimates on what is avg % of traffic to homepage vs. second-level pages?
I'm interested in passing this info on to a client who experienced a period of time when an incorrect GA code was installed on their homepage. They were able to get Google stats on second level pages only. This is a site that gets 80 + % of visits from organic search engine referrals. They do minimal advertising. Thanks in advance.
Reporting & Analytics | | alankoen1230