Homepage Vs. Inner Page Backlink Building?
-
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this?
For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage?
Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
-
Strengthening the home page with inbound branded links, and mixed commercialized / brand links from editorial / high quality sources builds authority, which as Perfect007 mentioned, distributes 'weight' throughout the website.
This improved domain authority tends to move relevant associated topics within the website up in rankings more than non-related areas. For example, the more tightly knit the homepage is to the categories that comprise it, the more inbound link building to the homepage impacts those pages.
At the same time, link building to strategic inner pages moves the needle as well, and reinforces authority to associated related sub categories and 'sister' categories in the website.
As a basic rule of thumb, competition being equal - the further apart your inner categories are insofar as relations, the more authority you need to build at the base level (root, homepage) in order to move inner categories forward.
Hope this helps.
-
yes your understanding is correct, building links to your home page will increase your domain authority over time and domain authority is defined as (paraphrasing) 'the likelihood of new content on your site to rank'.
That being said, every site owner has pages they'd like to showcase and more importantly, ensure that the page is getting good SERP placement. For that deep linking is critical. If you don't deep link, Google will sometimes display your home page as the url for a keyword that you'd have preferred go to an internal page.
For instance if you want your home page to rank for 'Widgets' and you want MySIte.com/purple-widgets/ to rank for 'Purple Widgets', your better off deep linking with 'purple widget' related (for link diversity purposes) anchor text to your interior pages. This will help you make sure your home page doesn't rank for 'Purple Widgets'.
-
I believe if you are building links the right way and promoting your brand as well you will see links coming to your home page automatically mostly because of your brand name visibility in the target market.
I believe you should focus on building links to pages that contain quality no matter if they are inner pages, non commercial pages or anything else...
-
Home page backlinks will distribute the link juice on whole inner page. Most of the time home page gets backlinks because of the most prompt page of the website. But it also depends on the most relevant link concept. If your inner page is best relevant for getting any backlink then you should choose inner one.
But most of the backlink provider resources(directory, forum signature etc.) prefer home page of websites.
-
It has a lot to do with the kind of website that you have.
In general you want to get a lot of links to the pages that you want to get found on. (blog posts, product pages etcetera)
But in general the homepage gets the most links because when people see your website and they like it the homepage is the most logical URL to link to.Strengthening the home page will be helpful to your site because the homepage should be your content hub. You can find more information about content hubs, website architecture and a lot more here: http://moz.com/blog/how-to-rank
Hope i answered your question
Let me know if you have any other questions or if i was unclear about something.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a Backlink Profile for a Brand New Domain
Hi there, Any advice on how best to build a backlink profile for a new website - I'm very keen to avoid penalisations or throttling from Google. Any advice on DA ratios to procure & frequency of procurement would be welcome. Please & thanks
Link Building | | jasongmcmahon0 -
Backlink Profile Cleanup
I have downloaded the domains that link to my website (550 domains) and I am going through the low quality (low DA) sites to ask them to remove their links to my website or I will disavow them. I have noticed alot of blogspot.in and blogspot.nl (SEE ATTACHED) Should I ask them for removal or disavow these? tJO50fQb
Link Building | | PartyStore0 -
Do citations count as backlinks?
Hello, So I may have a simple question- do citations such as yp and manta for an example count as backlinks? So if they do, would this be a natural link so good for seo? or a citation where it may be a backlink, but not very helpful for seo backlink profile? Thank you to all
Link Building | | Berner0 -
Yandex vs. Google
I own an e-commerce website and my primary keyword ranks on page one of Yandex, but page 12 of Google. I have had some (likely less than optimal) links built to my website over the years. Considering Yandex doesn't take links into account, which is more likely? a. My high ranking on Yandex is indicative of where I COULD be ranking on Google if the unnatural links weren't being held against me. b. My page 12 ranking on Google is indicative that because links are still of value in Google, all of the sites above me have more and/or better quality of them. For example, A LOT more big name sites rank highly in Google as opposed to Yandex... presumably because they have a ton of good links that I (and other smaller sites) can't naturally get. Thoughts?
Link Building | | riahc0 -
Transfering Page Rank to internal pages.
Hi there, I have a website with page rank 6 on its home page. I was wondering how, and which could be the best way to pass this ranking to all internal pages. Is there a way?
Link Building | | bcgroup0 -
New pages backlinking
Hello there, I have created a website that with some basic link building has been appearing nicely in location based keywords, eg, computer repairs flintshire, this was easy enough to achieve as the competition wasnt great, just wish i has these on page seo tools 6 months ago! my question is this - i am trying to get similair results in other location based keywords, eg, computer repairs chester and computer repairs wirral. What i have done is created a new page dedicated to each keyword, making sure that there is no duplicate content ect ect, the on page SEO is perfect and i am already on the first page for a couple i have done. so i have a url that now is http://www.ep-networks.co.uk/computer-repairs-chester.php
Link Building | | eirianprice
when linking the keyword 'computer repairs chester' do i point the url to this page or just to the http://www.ep-networks.co.uk ?? Thanks EP0 -
Link Location: In main page or inner "Link" page?
My question is what´s best of Link Building: have it in main page or in internal Link Pages. I have the problem that have to reduce the number of outgoing links in my mainpage to rank better, but do not want to miss any linkjuice. How Linking in Main Page or Internal Pages affects SERP for your website? And should they be Follow or not Follow? Thanks in advance Maria Jesus
Link Building | | goperformancelabs0