What is the best way to grow local seo outreach?
-
For example, I live in new york and most of my keywords, page titles and meta are featured for new york but I want to expand into new jersey.
Should I add create new content with those keywords, page titles and meta (blog posts, new pages)? Thats what I am doing but I wanted to see what the pros say.
Thanks guys!
-
Hi Thomas,
As you are running a design/SEO business, then Google does not consider your business model as truly local to anywhere and will only show organic results for queries like 'web design nyc'. So, everyone competing for phrases like this must do so organically. Your efforts will likely need to include on-going content development, link building and, perhaps, an additional outreach via Social Media, video marketing, etc.
Content development will most certainly stand at the core of your strategy, so finding something of interest and value to write about that will be relevant to your desired NJ audience is the task at hand. For web design firms, a natural choice would be beautiful writeups of projects you've completed for NJ businesses. You might also begin doing features of NJ-based businesses with awesome websites, or websites that could be improved, or websites that help the people of NJ is some special way. You can display some of your expertise by critiquing what works. Basically, you're going to have to brainstorm some great ideas that would make for excellent content and then keep brainstorming and writing so that you can begin to build authority around search terms that relate to New Jersey. But, again, the end goal here will be organic rankings rather than local ones, simply because Google stopped displaying web design and SEO firms for common local queries some years ago.
Your creativity is your best asset towards achievement of your goals. Lots of work ahead! Good luck!
-
If you are expending to another area (state) then in that here are the following things you can do!
Create Pages for another location, this will allow you to get ranked quickly within the new state and also help you get better leads from the new location.
Also if you have a new physical location as well then in that case you should try to get new listings for a new location so that you can rank easily on locals as well.
Try to get bloggers within that area and outreach them to write review about your company!
You can also outreach to magazines and other blogs within the area and ask them to write a guest post in it, this will allow you to rank better as well as brand reorganization across the new location
Hope this helps!
-
Thanks Chris!
Im not really a local business. I have clients across the country. We do web design so it can be done with a phone call and emails but I get a decent amount of local business and I knew I had to focus on somewhere specific for seo.
-
Yes, that's what you should do for organic traffic but since it sounds like you don't have a physical presence there, I wouldn't expect to show up in the local results. Before going after NJ traffic though, I would say to first be sure that you are already ranking well for your NY related searches--and converting that traffic efficiently. For local businesses, it typically makes sense to maximize the potential of your closest, most likely customers before reaching out a broader audience.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Adwords to determine effective SEO keywords
Hello, My name is Mitchell and I'm new to the MOZ community and to the SEO field. I just recently launched an e-commerce website that sells refurbished laptops and computers and I have been researching ways to bring traffic and sales to our website. I understand that the first step to building an effective SEO campaign is to determine effective keywords to build from: targeted traffic + good volume.I've used several online tools to find relevant keywords and it appears that most of the relevant keywords are already Highly competitive and the first 2 Google pages are usually taken over by big name brands.I understand that I need to find low competition long tail keywords and start my way up from there.Assuming that I find 5-10 long tail keywords with low competition and decent search volume, here are my questions:- Should I test these long tail keywords with Google Adwords to find out if they convert well BEFORE I optimize my website for them?- Since I will be having several different long tail keywords, do I need to have a separate webpage on my site for each? (I believe that it's suggested to have one page per keyword, maximum 2)- If yes, does that mean that each long tail keyword needs to have it's own back links to bring in traffic?- Should I optimize my homepage for a long tail keyword as well? or should I optimize it for the more broader keywords and create sub-pages for the long tail keywords?- One of my site's main products is a very popular item and has high competition and search volume. Would it make sense to purchase a domain name that spells out the item (ej. HP-Pavillion-DV6.com) and publish reviews, specs and information about the item there (using a blogging service like Tumbler or Wordpress)? Or redirect the domain name to a page on my site with that information? Or just create a page on my site with that information and create back-links to it? Thanks in advance for your taking the time to respond and for your invaluable feedback. Respectfully, Mitchell.
Keyword Research | | Wasabii0 -
When are we goning to get a way to estimate traffic
It's been months and you guys still say you're working with the Google API. Not buying it anymore. I notice you don't have any trouble charging my card $99/month while I wait. I am new to SEOMoz, so if I am being a jerk and you have some other good method to determine the organic volume of a key phrase,, please let me know!
Keyword Research | | tdawgtoo0 -
Best way to find what key phrases to optimize my site for.
What is the best tool to find out what key phrases to optimize my site for? I have been using Google's Adwords keyword suggestion tool for a long time but thought there might be something better out there. Thanks mozzers! Ron
Keyword Research | | Ron100 -
How do I do SEO for a client who is starting a website that is in a niche with very little to none search traffic?
I am helping a client do On-page optimization and link building. His website is rather like thoughtcatalog.com, where it is a collection of random articles, opinions and anecdotes with no fixed genre. He also has a section devoted to artsy pictures of women. To make things worse, I am in a country (singapore) where the population is small, and the search traffic for his kind of content is minuscule. I have trouble finding out good keywords for him to target and I am considering not undergoing any serious keyword targeting at all (because it will detract from the style of his content). I did a little competitor research, and most of the websites in such a genre do not seem to do any keyword targeting at all! In such a case, how do i continue to help him with SEO? should I abandon keyword research? What should i do to help him earn traffic?
Keyword Research | | Marcus_Wong0 -
What is the best method to get top 10 ranking ?
Most of my keywords are moderated and some a low competition.. but i want to know what is the proper way of doing SEO to get top 10 ranking in Google.... please help..
Keyword Research | | mamuti0 -
Can I Trace The Keywords From a PPC & SEO Campaign That Brought The individual To My Site Without Using a Call Tracking Service?
Hi All I was wondering if it is possible to trace the individual keywords/key-phrases that someone has used to get them to my pages/site and if they came in from PPC or SEO, preferably without having to use a call tracking service, code under number, or multi-telephone line system? Regards Nic
Keyword Research | | KDWeb0 -
Picking the next best keyword rick domain
When keyword rich domain are occupying high serp's (exact match domain choices are already gone, ie. www.widgit1widgit2.com), what would be the next best choice for SEO www.widgit1-widgit2.com or www.mywidgit1widgit2.com Peter
Keyword Research | | peterds0 -
Is there a way to search 400+ urls for a specific keyword?
I have a large list of URL's that need to be checked for a specific keyword. I've been doing them one at a time and it's painful. Is there a web based tool out there that can search many different URL's at once?
Keyword Research | | billnet0