Link velocity - still a significant ranking factor?
-
We have recently taken over the SEO for a site which had a pretty poor back link profile, lots of comment links, directories etc.
Although the quality of the link was very questionable, the previous SEO were maintaining a decent link velocity. Obviously I have no intention of carrying on with spammy crap links, and am looking to build some good fresh content.
This will obviously slow down the link velocity quite considerably, is that in itself likely to hurt SERPs?
Thanks in advance
-
sorry
-
From what I have seen on sites that do not have active linkbuilding efforts - links arrive at a random pace, except for occasional spikes which are randomly distributed through time.
-
FYI I edited your answer to abide by our Community Etiquette. Thanks!
-
If it is an older site that acquired a lot of basic level links fast and you are going to be slowing down the process to increase quality I would not worry too much. Think about it from the search engine perspective for a second and how a normal linking trend, similar to your situation, could go.
a new site pops up its in trend people like it, maybe it even goes viral for a period of time, and a lot of links start pouring in. Then just like everything its 15 minutes are up, links drop. Then it comes out with the next hot thing and links shoot up again. Then its old news. Then its hot again..... ect
If you make good content for this guy, you are probably going to follow this trend. You will be doing it in a more legitimate way but if your client is already ranking with those bad links then your quality should reign supreme because good quality will bring good quantity (if done right).
As far as link velocity, no I'm sure you will not lose serp rankings because you built 0 links in a month. the only way this works is if your competition is out linking you (both q's) and you lose rankings that way. I dont think google says well this guy didnt do shit this month.... PUNISH HIM!!!
-
Quality always wins over quantity, or at least that's what I tell my wife.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If i have 6 posts in a niche site, i want each one to rank for separate keyword. Should i internal link all of them together?
I have the following posts X + Word-1 + Y X + Word-2+ Y X + Word-3 + Y X + Word-4 + Y X + Word-5 + Y X + Word-6 + Y Should i internal link them all to each other? I want each post to rank for its keyword Untitled.png
Link Building | | EslamElewa100 -
Sitewide links
Hi there, We operate about a dozen websites that are part of the same parent company. All these websites are in the same vertical, and link among each other in the footer section. The anchor for each link is the brand name, so we are merely doing it to show what other products the parent company has to offer. My question is: do you think this is still advisable, or it might trigger a penalty? Also, what would you choose between: Sitewide footer links from each site to the other sites. A single footer link on the homepage from each site to the other sites. A presentation page on each website, one click away from the homepage, which presents the company's other websites. Thanks.
Link Building | | propertyshark0 -
Link text
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link. There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
Link Building | | Hardley1110 -
Why does GWT still show some links from a disavowed domain?
We have disavowed a lot of spam links that were pointing to our website. We've disavowed on a domain level and a lot of links have now disappeared on GWT. However, there is a domain that we disavowed where MOST of the links have disappeared in GWT but there are STILL some remaining even a month and a half after disavowing. The disavow file has been sent in numerous times since then with new domains. Is there an explanation as to why some links still remain on this domain even though most of them have been disavowed and removed from GWT?
Link Building | | ResumeGenius0 -
Editorial links
http://www.wired.com/culture/lifestyle/news/1999/01/17484 how do you get a link from an article like this where the author writes for a high domain authority site and just ends up listing a lot of links to different companies?
Link Building | | JohnWalker0 -
Links below the snippet
Hello, Does anybody know how can i obtain links under the snippet (see the example in the image attached) ? Thank you in advance! Cosmin zXhsG
Link Building | | cosmin_bicoiu0 -
Great idea to get back links in short order; however the links would be unrelated. . Is it worth the effort . BTW, it's a white hat method. Should I proceed?
I have come up with a very creative way to get some great back links using white hat methods. The problem is that the back links to the site would be to an interior page or external promotional website which then have links back to the main website. What kind of value for the main domain would this potentially achieve. What are peopLes thoughts on this idea?
Link Building | | FidelityOne0 -
Competiton Creating Links from high ranking blogs through comments?
So I have been noticing that a lot of my competition is leaving a lot of non sense comments on high ranking blogs. What they are doing is either A. Linking the username they are using back to the page they want to link or B. Within their comment on that blog leaving their URL in the text or end of comment. Question is does this even work to get links back to your page? Is this that even ethical SEO? Might be a dumb questions but how am i suppose to fight this when its already hard enough to come up with unique content for a e commerce site and then i have to battle my competition doing this?
Link Building | | Horrific_ending0