Business Address SERP problem in Google- What DO?
-
Hi Guys,
I have a business at "30 Auto Center Dr, Irivne, CA" when I search for "30 Auto Center Dr" Google search results will show a map result for 30 auto center dr, Tustin CA. It will show this map result for all surrounding cities and will only show Irivne, if I set my location to irvine. I'm not sure why this is happening. Cities that are closer to Irvine are also showing a map to the address located in Tustin.
Since Google is choosing to display this map result, I feel that this is causing me to lose customers. I have already done business listings and local seo to my current address,and was wondering if it would be worth it to change my address (My building has more than one address). Would this even be a good idea?
What do you guys think are my options here?
attached is the screenshot of the map result I am talking about.
-
Hi Qlkasdjfw,
If you are encountering this problem with your customers, I'm assuming you are either friends with the owner of the Tustin dealership and he is letting you know about it, or customers are reporting directly to you that they visited the wrong dealership first.
If the latter, I would grill them about how, exactly, they searched for this. My guess would be that they simply got confused about the 2 Auto Center Roads being so close together...not that they were doing searches for '30 Auto Center Road', because I just can't get my head around someone performing a search like that. Maybe they would even show you on their cell phone (if they used a cell phone) exactly how this happened, so that you would have more information about whether customers, in general, are puzzled by 2 identical road names in a 7 mile area (which probably confuses so many people) or if they would actually search for a business by looking up an address, instead of the business type or brand.
-
This is an issue because people are showing up at the tustin address looking for our dealership.
-
Good Morning!
Thanks for asking your question. What you are seeing is likely the result of one of two things:
-
Google is personalizing the search to what it believes the location of your device is (Tustin)
-
Given that these two Auto Center Drives are only 7 miles apart, Google is choosing the one it considers to be most dominant because you are not giving the search engine enough clues (like a city name) to decide which Auto Center Drive you are looking for.
As an aside, Auto Center Drive appears to be a common street name. When I did a broad search like yours for '30 Auto Center Drive', Google showed me results for a 30 Auto Center Drive in Vacaville...so clearly this is a street name in many cities in California. Because of the close proximity of the streets with identical names in both Irvine and Tustin, Google is doing the best it can to provide a relevant answer to a searcher (you) who isn't providing a very clear search term.
The good news is that your clients are almost certainly not searching for your business this way. They would be looking for your business with terms like 'auto dealership irvine' or 'lexus cars irvine' or what have you. Alternatively, if they are searching from devices that Google can identify with Irvine and are simply searching with terms like 'auto dealership', 'Prestige Auto Center' or 'lexus cars', Google will show them Irvine-based results in most cases, even without the city name being included in the search.
Please do not worry that you are losing business for the search you've mentioned - I very strongly doubt that a single customer would attempt to locate an auto dealer by typing nothing but a street address. Instead, focus on building your authority in the field for the search terms your users would typically use and you will be on the right track. I hope my reply has addressed and minimized your concerns.
-
-
Addendum - When I search for the name of your business, the Map it gives me is for the Irvine location and is correct. You should not be concerned about this.
-
Couple things here-
First off, why are you worried about SERPs from people Googling your physical address? If they are looking up a map of your shop, they are already sold on coming in to your shop. People don't just Google random addresses..
Secondly, their SERPs will be different than yours based on their set location, just as you said. If they are in Irvine, the results will display for Irvine. If they aren't, they will type in Irvine. That's how people use Maps...
I think this is a non-issue.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Google vs. default Google search
Hello Moz community, I have a question: what is the difference between a local version of Google vs. the default Google in regards to search results? I have a Mexican site that I'm trying to rank in www.google.com.mx, but my rankings are actually better if I check my keywords on www.google.com The domain is a .mx site, so wouldn't it make more sense that this page would rank higher on google.com.mx instead of the default Google site, which in theory would mean a "broader" scope? Also, what determines whether a user gets automatically directed to a local Google version vs. staying on the default one? Thanks for your valuable input!
Technical SEO | | EduardoRuiz0 -
Google haveing problems accessing part of my site
hi my site is, www.in2town.co.uk and for a few weeks now google has had trouble accessing part of my site. Today googlewebmaster tools tells me that google is having major problems it shows, 123 pages where access were denied. i have spoken to my hosting company who could not find a problem, so not sure what to do now. can anyone please give me advice on what the problem may be. any help would be great
Technical SEO | | ClaireH-1848860 -
Schema Address Question
I have a local business with a contact page that I want to add schema markup to. However, I was wondering if having the address with schema info on the contact page instead of the home page has any adverse effects on the rich snippet showing up in search. There's no logical place to add schema for a local business on the home page, so having it on the contact page—not in the footer or sidebar—is the only option.
Technical SEO | | DLaw0 -
I am getting an error message from Google Webmaster Tools and I don't know what to do to correct the problem
The message is:
Technical SEO | | whitegyr
"Dear site owner or webmaster of http://www.whitegyr.com/, We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team" I have always tried to follow Google's guidelines and don't know what I am doing wrong, I have eight different websites all getting this warning and I don't know what is wrong, is there anyone you know that will look at my sites and advise me what I need to do to correct the problem? Website with this warning:
artistalaska.com
cosmeticshandbook.com
homewindpower.ws
montanalandsale.com
outdoorpizzaoven.net
shoes-place.com
silverstatepost.com
www.whitegyr.com0 -
Exchange Links - Problem or Not ?
There's a company that sells a real estate portal sites ready for several companies.
Technical SEO | | imoveiscamposdojordao
And when they install this system they always leave each site in a file calledimobiliarias.php that lists all properties that use your system, so there is a hugeexchange of links between the same sites.
So you can see with the Open Site Explorer that all sites have the same Backlinks.
This would not cause problems with regard to exchange links?
Loss of position or something? Thank you guys.! Sorry. 😛 Google Translator.0 -
Pages not indexed by Google
We recently deleted all the nofollow values on our website. (2 weeks ago) The number of pages indexed by google is the same as before? Do you have explanations for this? website : www.probikeshop.fr
Technical SEO | | Probikeshop0 -
Why did our site drop in Google rankings?
My site's URL (web address) is: http://tinyurl.com/3svn2l9 Hi there, We operate a travel site that lists numerous tours, accommodation and activities. Since 6th August 2011 we have dropped from top 10 SERP rankings of our pages to around result number 100 (page 10) and losing massive amount of visitors via Google Search. Our Yahoo and Bing rankings are still in the top10. We need your advice and quick! The last changes we have made are the following: -redirected the non-www version to the www version on the 1st August -bought advertising with a follow link in a sidebar that is being populated across the site (+4000 pages) about 2 months ago -added a blog to the website 2 weeks ago and posted 2 posts to date. Additionally, our website structure allows visitors (and bots) to see the same listings via different URLs which caused duplicate content. This has been the case since the launch of our website about 1 year ago. To prevent this duplicate content we have placed canonical tags on the individual listings pages. Why did our site all of a sudden plummet in the rankings?
Technical SEO | | Robbern0 -
Google Website Optimizer
So if you are AB testing two pages: index.html and indexB.html Shouldn't I nofollow indexB.html? It has all the same content, just a different design.
Technical SEO | | tylerfraser0