Does analytics track an order two times by refresh on the confirmation-page?
-
Hi there,
I have a quick question. Does Google analytics track an order two times, if the user buys a product, see the confirmation page and then click refresh/click or back and forward again?
The order/tracking data must be the same, but i guess the tracking code runs for every refresh and therefore tracks the order two times in Analytics or does analytics know that it is the same order?Someone that can clearify this?Thanks!
Regards
Kasper -
I don't think there is a solid YES/NO answer to this that you're wanting.
Not sure why you couldn't do one test since you're already concerened about the problem being present. This would be the ultimate way to find out if your setup allows this.
It depends on if the user accepts cookies and whether you've configured your ecomm software to allow refreshes to trigger the GA code a second time. USUALLY GA will only log one conversion per visit so you're probably okay.
Just dont take your data to be 100% accurate all the time because if not this particular problem it may be another.
TL;DR: Test it on your setup.
-
It shouldn't, but simply run your own test and look at the result in your analyics package across a few browsers.
-
It still depends a bit on how your analytics tracking code is installed on your site. So I can't say for sure, but the way Google Analytics ecommerce tracking is built is that when you reload the page with the same ecommerce tracking variables as the first time your data is overwritten in Analytics itself. So if the code hasn't changed in between refreshing the page your order will be processed twice but there will only be 1 transaction as just the data gets overwritten.
-
Another option, a bit time consuming, but it might give you some information, is to go through the orders you received, let's say in the past week and see if the number matches with the number of conversions reported in analytics.
But I do believe that running a test is the best option because your data may not be accurate already.
Good luck!
-
I agree.
What I would do is make a $1 test product and run my American Express card to see if it reported. Also I would buy quantity 2 to see if GA is recording that I made 1 transaction with 2 items.
-
Hi there,
FDFPres, it is not a known shop system and it allow that the scripts runs again on refresh.
PremioOscar, it is not a option to test that, as we cant allow our analytics data to be inaccurate.
Someone who know this?
/Kasper
-
Hello there,
Well that shouldn't happen as you also have cookies that recognize it. Because of your particular situation what I'd suggest you to do is to place a test order within your site, refresh the confirmation page and see how it is reported in Analytics. I'd suggest you to do so during the period of the day/week when you receive the less traffic/conversion.
-
most sophisticated ecomm platforms wont let this happen - Magento for example, if you refresh or go back after the success page you will get the basket empty page.
what platform are you using?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Amazon referral on analytics
In the past month, I've received referrals from tt.amazon.com, coming from both Ireland and Germany - it made me a bit suspicious as I haven't seen tt.amazon before and I can't find much online about it. I'm a little reluctant to click through to the website in case it is suspicious... Does anyone know anything about this and should I be concerned? Thanks!
Reporting & Analytics | | RayflexGroup0 -
Google Analytics View Filters
Using the same GA property, I would like to set up three filtered views: 1. Tracking across one subdomain and one primary domain (example: shop.example.com & example.com) 2. Track only primary domain (example.com) 3. Track only subdomain (shop.example.com) Can this be achieved by using view filters? If so, how do they need to be set? Also, according to this article: https://mza.seotoolninja.com/blog/cross-domain-subdomain-tracking-in-google-analytics, with cross domain tracking, I need to ignore self-referrals, which can only be done at the property level. If set up to ignore example.com referrals, will this cause problems with filter 2 and 3?
Reporting & Analytics | | Evan340 -
Not many pages being indexed on google
Hi I am putting in to Google: site:www.mysite.com to see the pages listed on Google - the figure Google is coming back with is much lower than the actual pages, I have no crawer warning etc... What could the problem be? Thanks
Reporting & Analytics | | acumenadagency0 -
It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection.
I keep getting this error though I have confirmed I have the correct information. Any recommendations?
Reporting & Analytics | | x3oadmin0 -
Setting up goals in Google Analytics
Hello! This question is seems so obvious that I'm also ashamed to ask... almost. If the goal of a website is to have a visitor complete a contact form, when setting up the Goal in Google Analytics (as a "URL destination") the URL of choice would be the form's thank you page, correct? Because that's the page that proves the visitor completed the task we want them the achieve. Right? Thanks!
Reporting & Analytics | | SmileMoreSEO
Erik0 -
Omniture vs Google Analytics
What's your opinion on analytics tools? Specifically Omniture vs Google Analytics. Is Omniture really that much more powerful than GA? Have you used GA Premium, the enterprise package? My main question - Can GA (free or premium) do everything that Omniture can? If GA Premium and Omniture were the same price, which would you choose? Is one harder to implement, pull reports, tweak, ect? Thanks in advance.
Reporting & Analytics | | akim260 -
Nonbranded Segment in Analytics
I created a segment in analytics for non-branded terms. Problem is, that when I use that segment it shows all the search traffic even non-paid. Why is that? Or, how do I limit the non-branded segment to only non-paid search? The segment I created looks like this -- Dimension: Keyword Condition: Does not a match regular expression Value: Name of client (with pipes between possible words) Thanks.
Reporting & Analytics | | 5225Marketing0 -
Google Analytics Alternatives
I am getting really fed up with how unreliable Google Analytics data is. Also, because I have several large sites I can't use the goal tracking or conversion funnel reports. What are the best alternatives to Google Analytics?
Reporting & Analytics | | mascotmike0