Google Slower to Trust New Pages than One Year Ago?
-
It seems to me that Google is slower to trust (and rank) new pages today than in the past.
I used to be able to put up a new page and it would go right to the top of a competitive SERP.
For about the past year when I launch a new page it starts deep in the SERPs, sits there for a few weeks, then starts slowly moving up. These pages still eventually rank on the first page of Google - often at #1 or #2 after wikipedia or another strong site - but it can take a few months to get there, several months in a competitive SERP.
These are not "hot news" topics where freshness is an important factor. Instead they are product pages or general information articles.
Anybody else seeing this?
[ Just stabbing in the dark here... I am wondering if Google is relying more on visitor behavior these days and the delay is while they collect data?... Just stabbing in the dark.]
-
Thanks for the report, Jesse.
-
Thanks for the analysis. Your description makes a lot of sense. Maybe that is what Google is doing. Assessing to see if all of the boxes are checked.
-
The keywords that the articles target have a Moz KW Difficulty of about 50%. All of this is being done without any linkbuilding or other promotion. Just the ranking power of unique, substantive content on an authority domain.
A year ago these pages would have gone to the first page of Google within 24 hours. Now they still go to the first page but it might take 24 weeks.
-
Is it weird that I like this way better? It's making me work harder, but I think it's much more "fair."
-
Nice work on getting those quick rankings.
These types of results are becoming hard to get.
-
...in the past you'd see them have a big jump quickly and then start to fade back down...
Right... in the past a good page on a strong site would bust right to the top and Google would play "whack a mole". Now the good pages on a strong site will start deep in the SERPs and without promotion, they will climb slowly to the spot that you would have initially expected them to rank.
Instead of "whack a mole" google is saying... "prove the you deserve it". At least, that's what it looks like to me.
-
So I just 404'd an old page and changed it's URL and re-launched it last Tuesday. Today it has been indexed and is on page 3 for a fairly competitive keyword. That was much quicker than I expected.
Granted, I built a few links for this one last week and didn't let it just go without but I still find this relevant.
Also, I still feel like a few months back this would have happened by Thursday/Friday of last week.
Anyway that's my latest findings.
-
I'd agree. I think the reason is because there are so many boxes to tick nowadays if you want to have good rankings in the SERPs. Google is looking deeper into every website now (after Penguin 2.0) and this is clearly having an affect on how quickly websites are ranking for keywords on deeper pages.
On the flip side, whereas rankings would jump around quite a lot in the past, as Google as delved deeper into a website, hopefully once a new website has its rankings, there shouldn't be too much fluctuation which is great as you can put some budgets, strategies and plans in place.
-
It must depend on the keyword because in the past few weeks, I've had a couple of brand new domains hit the first page of Google very quickly. It's not for ultra competitive keywords, but it isn't for bad keywords that people aren't searching for either.
I've got well over 1,000 website that I do testing with, I'll add another 50+ this week to do some testing on.
Any particular keywords you guys want me to test? Give me something that is middle or the road, nothing too hard or easy, that way we should get some pretty quick results.
-
Good chance either some or all of these things happened:
a.) your competitors had built links through black-hat seo firms
b.) you are a victim/beneficiary of the Google Honeymoon (keep building links/content and don't be sad if you disappear in a few days back down the SERPs. You can gain it back quickly!)
c.) your content was stronger and your keyword/on-site SEO work was done proper
-
Social media plays a big part in getting noticed, crawled and indexed faster by Google, Bing and Yahoo. When launching a new website, try registering the main social networking channels (Twitter, Facebook, Pinterest, YouTube, LinkedIn) and complete user profiles, including the URL of your new website. If you regularly update each social media channel, connect with other users, and post relevant content, you may find that your new site gets indexed faster.
-
I launched a dental website a couple of months ago and within a month, we had incredible keyword rankings ahead of many of the competitors in the same town. We had a brand new url, brand new content and everything. So in this case, we seemed to rank well in a short amount of time. Our content was nothing special, but unique of course. I am still scratching my head to figure this one out!
-
ABSOLUTELY!
I'm so glad I'm not the only one. Lately I've re-launched a few penguined pages with new URLs so the 404 would rid the black-hat action. The keywords have slowly regenerated whereas in the past you'd see them have a big jump quickly and then start to fade back down (if your SEM campaign didn't keep up of course.)
Anyway I definitely have been seeing this lately. Good topic. Makes me feel better.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Anyone Recommend a Web Page Automated Tagging Solution for Large Sites?
We're looking for a way to automate content tagging on our site with a pre-existing solution/software/tool. This is mainly for content organization and to better establish internal linking connections for a large site. We work with Adobe Creative Suite.
Content Development | | ari_seo0 -
Can Google+ help you to rank?
I'm thinking about uploading photos to my Google+ and then embedding them in my post. Will adding photo from Google+ help me rank better.
Content Development | | WilCross1 -
Is there a quick and easy way to check a website to see which outbound links open in the browser window and not in a new window?
I have just come across a few blogs on a website that have outbound links that open in the browser window (and therefore direct people off site to these links) (there are also other outbound links that open in a new window)- is there a quick and easy way to check which outbounds links open in a new window and which open in the browser window? Much obliged Liam
Content Development | | ZaddleMarketing0 -
The same phrase in many different pages of one site
Hi,
Content Development | | webg
Recently, I had to add the same phrase, with 15 words, nearly, in 700 posts in a same blog. In this phrase is written about the site ownership and eventually some links showing the posts sources. I thought in create a image, but it will be some variations in the source words (2 or 3), therefore I chose to use text format. I'd like to read some comments and opinions about this kind of insertion (the same phrase in many different pages of one site). For exemple, did you handle this in your site? Problems or benefits (mainly with indexing)? Special code to indicate in this case? Any threat?0 -
Adding a new wp client to subdirectory - SEO?
Im working with couple of clients in the travel business. Im building up a network of blogs that add content, internal contextual links and so forth to clients websites. What I want to do is to install a fresh wp client to a subdirectory e.g. www.mydomain.com/blog for every and each client. This way I can get my outsourcing workers to log-in there and write content, add internal contextual backlinks etc. This also solves the problems of letting them learn on various different local CMS systems that are often just in the local language - that nobody understands:) So either I install it as an additional wp client if the clients has a wp client for the root domain. Im wondering what effects this will have on SEO and what is important to do?. E.g. do I install a new sitemap for this new wp client in subdirectory - or do I merge it with the one for the root domain. How? In regard to GA tracking - do I add the same tracking code to the new wp install or somehow merge it into the root domain? Are there some issues I need to worry about especially when using this approach?
Content Development | | rrrobertsson0 -
New Magento store with lots of duplicate contect
Hi, I am fairly new to SEOmoz and would really appreciate some pointers. I have just received the results of my first crawl and I have over 1800 pages of duplicate content. this is an example Cream poplin slim fit mens business shirt from Jermyn Street Shirt Co. http://jsshirts.com.au/aylesbury-cream-poplin-slim-fit-shirt.html Heading other URL's indicates 10 My questions are what does this figure 10 represent? what do I need to do to remove this duplicate content. Thanks | | | | |
Content Development | | mullsey
| | | | |
| | | | |0 -
Root page not coming up first
Hello. Any idea why site:www.bestprice.gr query doesn't bring the www.bestprice.gr as the first result? Could it be that the site is under a penalty? Thanks.
Content Development | | phaistonian0