Content Marketing: What to say when calling prospects
-
Hello,
We have a useful article on a topic that there isn't much information on in our niche. Some of these organizations which we're outreaching to have general phone contact numbers. Would it be a good idea to call them?
If so, can you give me some pointers as what to say?
Thanks
-
Could I get some additional suggestions here. It was originally a Moz Associate that said to try phone calls in my industry when promoting our article.
-
This will be appealing to the humanitarian side of things in that it's a needed resource for these sites. These sites already have resource links to humanitarian-type articles.
But I don't know if these general customer service phone numbers will be useful.
Does that change your response?
-
I think your efforts would be more rewarding if you contacted leading content production sites for that vertical like emarketer . Find out the top sites that are associated with that industry and have a big subscriber base and then try to pitch your original content to them. If they accept , not only have you addressed your distribution issue but your exposure and visibility part as well. I would agree with EGOL, cold calling will not get a good return.
-
you miss 100% of the shots you don't take
That's true.
If you visit their site and see that they regularly mention new and valuable content on the web then you have a really good chance of getting a mention if your content is great. But if you are asking them to promote their product and they never do that then your call is probably going to be a waste of time.
-
True that most people won't be that nice, but you miss 100% of the shots you don't take. If you make 10 phone calls and one is receptive, you are in business! As you know, be sure to try to showcase the benefits to them as much as possible (exposure, links and etc.). Good luck!
.
-
Would it be a good idea to call them?
When people call me about this kind of stuff I am usually not very nice to them.
Just being honest.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I recently had someone say a resource page is a bad idea. What do you think?
I have a resource page on my website: www.joeborders.com an admin on the google webmaster forum said I should get rid of it. That google might look at it as spammy and gaming the system. Either that or greatly expand on it and make it more complete. I haven't updated it in a while and its far from complete. What do you think? Boot it or grow it?
Link Building | | joebordersmft1 -
Adding content to an eCommerce site
We're creating buyers guides for the each category on our ecommerce website and we're not sure where to place the content for maximum impact. Option a: place the content on the category page beneath the product listings Option b: place the content on our blog and created links between the content and category page Which option do you think would be most effective/ user friendly? Any thoughts, help or advice would be appreciated. Thanks, Alick
Link Building | | Alick3000 -
Building my Portfolio of 70 MicroNiche Sites (10-15 Pages of Content)
Hello Moz Community, I just bought 70 new domains in the past month in different niches with exact match domains, installing these sites on 2 different hostgator servers, installing all the plugins needed etc. and start publishing first 10 articles on each site. ( the keyword research was done with long tail pro and choosing the best long tails with MOZ difficulty grader that is under 40-45.) My question is the following: If I will have some of these sites that will don’t rank in Google in the next 3-6 months for the main keyword without building links…what will be the best course/method/resources I need to know about building quality backlinks and having the time to do these tasks on each website to be sure that every site will be a winner, or even 50-70% of them in both traffic & money ROI !?! I want to have a minimum of 10 sites that will make around 150$ per month because my Intention is to sell these sites on flippa for higher multiples of 15-20 monthly revenue. ( I sold my first website on flippa in September for 1650$ and is awesome. I want to repeat this success at a higher level ) Thank you ! I built niche sites since February 2012 but in terms of building backlinks to microniche sites I didn’t do too many things in the past when is about backlinking (just submitting in directories) so I ask about the experience of this community. Which are the best methods to build links in 2013 J Best regards, Sebastian Papp & His Team
Link Building | | Sebastyan220 -
When placing content on external sites, what are some best practices for back links?
Hi there, I am working on a content strategy that includes placing content (i.e. bylined articles, how-to's, guest blogs, etc.) on other web sites and embedding links back to our site. In some cases we're very limited to what we can do with our bank links (i.e. just a company url), and in other cases we are free to place multiple anchor links within the content. In cases where we have no limitations, what are some best practices for implementing back links? I understand it's important to link to deep pages (not just our home page), have diverse anchor text, and make the anchor links relevant to the surrounding content. Are there other things I should be thinking about in order to maximize the SEO value of such placements? For example, is it better to have just one anchor link per placement? Or should I aim to embed multiple anchor links within a single placement? Any advice would be much appreciated! Sincerely, Debra
Link Building | | Cherwell-Software0 -
Do people think it is worth setting up a twylah.com page? Does it have value in adding link juice and content from our tweets?
I have seen the site www.twylah.com which produces a permanent page of your tweets for your fans or search engines to see. Has anyone experimented with this, and does it provide benefits, or is it just another distraction I should stear clear off. Any advice, thoughts or discussion appreciated.
Link Building | | Tizzet0 -
Want to Add Already Distributed Content to My Internal Blog
I want to add already distributed content to my internal blog. I have very useful articles on different topics which I have submitted to different article directories. Yesterday, I have started my internal blog and want to add all content which I have submitted to different external websites. So, Can I do it or not? I have confusion about duplication between my site and external websites.
Link Building | | CommercePundit0 -
Zemanta for Foreign Markets
Hi, I am interested in using a service such as Zemanta to help with my link building. However, my primary markets are not in the US. Does anyone have suggestions for similar options focused on foreign markets? Also, how much do links from the US benefit other English markets such as UK and AU? Thanks! Best, Sara
Link Building | | theLotter0 -
Are "Content Farms" still good for backlinking in articles?
Out of morbid curiosity, are "Content Farms" still a good source to use for backlinking within articles that you share? I have yet to see some results to base an answer off of for myself. Some co-workers are wanting to utilize sites like Suite101, ArticlesBase, etc for sharing articles and gaining the benefit of getting some backlinks from these sites. Is this still a good tactic to utilize? My research is telling me no since the Panda Update... Anyone have any insight on this? Thanks!
Link Building | | TKIGWebTeam0