Using a subdomain to improve rankings
-
I have a pretty simple landing page that at present targets several keywords. Is a good strategy to add a blog to the site on a subdomain with pages targeting individual keywords? Will this help the main domain rank?
Also is the best strategy to focus on building links to the home page or individual pages on the subdomain? As long as each page on the subdomain links back to the home page it should pass link juice back to the home page shouldn't it?
Thanks in advance!
-
Try to stick with a /blog/ subfolder instead. Subdomains are treated separately from the rest of the domain in most instances, as mentioned in Mike's answer below.
-
Thanks Chris,
The reason I want to use a subdomain is that I want to install wordpress on the subdomain. Is that a good way to go?
-
This is old school SEO that does not work anymore. Sorry!
Cutts said webmasters frequently abused this feature by creating a number of subdomains for the same types of content aimed solely at generating more links to their sites (and dominating SERPs). Adjusting algorithms to treat subdomains and subdirectories prevented webmasters from abusing the practice. As such, Cutts advises webmasters and marketers concerned with URL structure for both SEO and optimum user experience to structure links in whichever format is most convenient for them.
from: <a>http://www.brafton.com/news/subdomains-vs-subdirectories-for-seo-no-serp-benefits-for-subdomains-anymore</a>
Here is Matt's Q/A tackling subdomains : <a>http://www.youtube.com/watch?v=_MswMYk05tk</a>
-
If you're starting out from scratch, put your blog on your main domain. Build brand-type links to your home page and make sure your blog posts are of high enough quality to warrant inbound links from relevant sources. Don't put too much emphasis on keywords.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should an international school have subdomains for each school in a different country?
I understand a lot of people in the SEO world think that everything should be under one site, but if a European school wants to expand its presence in the USA, the current domain authority is 30/100 for the European website. The school is thinking of opening another school in the USA, should they just create a subdomain on the same European site or have a new site for the USA because it's better for the branding?
On-Page Optimization | | marketingextra
Any SEO experts can chime in here?1 -
Wrong pages ranking for specific keywords
Hi moz community We're currently experiencing a lot of our pages ranking for the wrong keyword in the SERPS. Take "womens ski wear" for example, the page rainking via Google links to https://www.dare2b.com/womens/jackets-coats/ When we have an optimized page here https://www.dare2b.com/womens/shop-by/activity/ski/ that imo is more suitable and has the correct H1, meta tile etc. So I'm at a loss to see why google see the jackets page more relevant? Any help on this much appreciated
On-Page Optimization | | KMCBRIDE0 -
Ranking & Visibility suddenly Down for my website
Any google updates or, can anyone tell me what google running, web ranking down, majority keywords showing on 1st pages right now those are on 3rd page, so is there any specific reason, or any solutions plz.. this s my website www.iqlance.com can anyone help me to audit and what was the issues facing exactly..
On-Page Optimization | | harry5501 -
Stong Tags still useful in 2016
Hello, Are strong tags still beneficial in 2016? A few co-workers feel they look spammy on our site and that they are no longer really used by the search engines. However, we can't find any real significant info for no longer implementing them or saying they're outdated. Thanks!
On-Page Optimization | | STP_SEO0 -
Strange ranking occurrences in Google (NL)
Mozzers, I got a question for all of you. Recently (about 3 months ago) I launched a renewed website for a costumer of mine. Since then rankings have been improving and some decreasing a little but overall it went quite allright. _Still, we now have some issues with some new pages and I really don't know what to do any more. _ The Case:
On-Page Optimization | | JarnoNijzing
For starters lets say the company sells vacuum cleaners. We now make pages for specific product ranges e.g. Miele Diamond vacuum cleaners which in turn tells something about this product range and has links to different pages of that series, for instance the Miele Black Diamond Silent Vacuum Cleaner. Why did we do this? We already ranked for specific product pages but also wanted to rank for more general terms and thus product ranges. What happened? We now rank perfectly well for the product pages itself but for some reason the Miele Diamond Vacuum Cleaners page doesn't rank at all or not as it should. Why is this strange? Because we applied the exact same tactic for some other product ranges on the same website and it worked like a charm (part of the reason why we started to do this for all product-ranges). I could really use some help here. If you want I can message you the pagelink in PM but I won't post it here for several reasons. The Vacuum Cleaners in this example or not the real products though but used as an exemplar. I really do hope to hear from you with some advice or request for more information. Regards
Jarno0 -
Schema business address - can this affect me in the national rankings
Looking at using Schema microdata on our new website, we currently rank quite decently in Google UK. If I was to add schema mark up for our business address could this effect us in Google UK rankings wise i.e. our rankings for national search (for want of a better word!) suffer but our local rankings increase?
On-Page Optimization | | Jon-C0 -
Can Anyone Explain Ranking Drop?!?
Good Morning, I'm hoping someone out there can try and help me figure out what has caused my site to drop from #6 to #10 to #14 and now #19 for my main keyword.. ( My Site is : http://goo.gl/JgK1e ) I am convinced that my site has the best/most unique content in this niche. Every other site uses the same manufacturer descriptions and info and i have added text to certain pages to try and give them more unique content. I believe that my site is very easy to use and navigate, and should be considered a great user experience... Any guidance or help would be greatly appreciated.... Thanks
On-Page Optimization | | Prime850