Phone Call or Email Better
-
Hello,
I had a Moz associate look at our niche, and he suggested using phone calls and emails for outreach. We are marketing an article that appeals to the humanitarian side of the organizations and companies we're contacting. We're contacting sites that are already listing useful articles.
When you have the choice between a phone call or an email for outreach, which do you choose?
The emails would be personalized, to a specific person when possible, and letting them know that we are a reciprocator by sharing across social channels and/or blog post commenting for them.
The phone calls would be to the companies' general contact numbers.
Which do you do first?
-
Likewise.
-
Thanks for sharing your perspective.
-
You're quite right but often if I am interested in what an email had to say, I'll already be on to the next email / work task and the notion of contacting them will be a distant memory.
Sometimes it pays off and when it does, it's an opportunity gained and not missed. I'd rather have 30 people tell me to shove my face in to a moving bus and have one person convert rather than let 31 people stew over an email which they may or may not ever get back to me about.
I can understand your approach though and I guess it really does depend on the type of email. I assume from the question, we're talking more outreach than we are DR/Sales.
-
Secondly, people are bombarded with nuisance calls now on a daily basis, to me it shows some respect when sending an email through first (no harm in mentioning the fact that you're avoiding to call them first).
If you do that to me I will tell you that if I was interested in your offer I would have acted upon your email message.... and that you calling me as follow up is rude.
Just being honest.
-
Lots of people send me email messages.
If I am interested in what they send I act on it. If I am not interested in what they sent I delete it.
If they call after I deleted their message I am really pissed off. They are interrupting me and wasting my time.
If what they had to say was really important they would have gotten action. A lack of action should let them know that their message was SPAM.
-
Do both!! Send a personalized email and then follow up with a phone call. Phone calls generate a better response than email, and if the phone call is a few days after the email, its not completely a cold call.
-
Hi Bob,
Personally I've always had more success emailing first. Then I follow up with a phone call. Reason being is that I found myself spending way too much time explaining myself to someone who had no idea what I was talking about or who I needed to speak to within the company. Even when I eventually did get through to the right person, it was difficult to get their attention without sounding like a cold call sales person.
Secondly, people are bombarded with nuisance calls now on a daily basis, to me it shows some respect when sending an email through first (no harm in mentioning the fact that you're avoiding to call them first).
The best route in for me at the moment is Linkedin. Easy to find specific people within an organisation that you know you need to speak to make things happen. Tend to get a better conversion rate through this.
Cheers, Steve.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are my total links to site going down but my average position keeps getting better on Webmaster?
Google Search Console says I have 141 Total Links. 2 months ago, I had 160 links. My average position went from 60.1 to 58.9.
Link Building | | guerratheron010 -
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Example of outreach emails?
Can anyone give me an example of an outreach email to a blogger? I have a blog post on my site called "How To Clean An Entire House In 60 Minutes" and I'm outreaching this content to home decor bloggers. What would be an example of a good outreach email?
Link Building | | The_Kiwi_Man0 -
The better my blog gets, the lower my rankings!
My blog was hit by Google Panda on July 21. My rankings dropped dramatically overnight. Nothing I do is helping. In fact, the day my guest post was published on one of the biggest blogs in my niche (DA over 70) my Google impressions dropped to an all time low and then got worse. (250 impressions and 12 clicks) You can see the first drop and the second drop in these screenshots and yes Google Webmasters and Google Analytics match. http://tinypic.com/r/2dvtvlj/5 http://tinypic.com/r/4u83t4/5 I am getting more fans, subscribers, traffic etc but my Google traffic just gets worse. I would really like to get some organic traffic! But I have no idea why this is happening. I checked manual actions and there is nothing. I cleaned up crawl errors and duplicate content. I get several backlinks a week within my niche from high authority sites. I just don't get it and I am very discouraged. What should I do?
Link Building | | 2bloggers0 -
Avoiding Getting Your Email Address Labeled as Spam
If you send out a lot of email outreach (manually not automated), are there ways to avoid getting labeled as spam and having your emails filtered to the spam box by the major email providers? (or are you pretty safe if you personalizing each email manually and getting a decent number of replies).
Link Building | | ProjectLabs0 -
Is it Better to Link to an Article or Post it on my Site?
I have a client who has a few articles written about her and posted on different news-related sites. She has asked me to capture these articles (we have permission) and create a section on her site for them. My question is this... From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of. Your advice is greatly appreciated. Thanks, Kirk
Link Building | | kbates0 -
Which is better for linkbuilding - Internal or external blog?
Well, here's one for the linkbuilding experts. I'm having a discussion with a client regarding a linkbuilding campaign utilizing a blog. Which is better: A. Setting up a blog on a subdomain (blog.website.com) and anchortextlinking to main domain (website.com/page)? or B. Setting up a blog on an external domain (external-blog.com) and anchortextlinking to client domain (website.com/page)? I've had success earlier with a blog on a subdomain (solution A), but everyone in the internets-sphere says external links is better.... Well, which is it?
Link Building | | Bolius0