Ideas for content
-
Where do you get your ideas to create content for a blog? I have been using the new keyword planner and am not coming up with any ideas. We are an e-commerce site that deals with commercial equipment. It is hard for me to show anything interesting with products because the company does not own it.
-
Why don't you write about how the equipment is being used. How it solved a problem. Perhaps a case study on how a client used it and how it improved their business. That way it is irrelevant on various models or even the same model. People love seeing how equipment can solve problems. If well written your clients will love it and perhaps put the case study up on their website and link it back to you.
-
That is what I will probably try. My only concern is if it is worthwhile. Some of our terms are low search volume. Is it worth writing a post if it has a low search amount?
-
In dealing with industrial equipment we have things like boilers. They cost thousands of dollars, and since we do surplus a lot of times we will only have one. So doing a lot of content on a single item is tough. I am looking at doing a category, but I don't have a lot of knowledge. Do you happen to know if I can cannibalize whats already in search? For instance we sell widgets and the widget category page ranks well. If I write an informative post about widgets, will it hurt my other results?
-
Then you can be the first to blaze a path, and not have as much competition! Write about the most unusual piece of industrial equipment you've had for sale, explain some of the common types of equipment, explain things in everyday language.
A similar, though not exact example from my life a week or so ago. My husband is looking to pick up silkspan in large rolls and have it cut into squares to resell. The term for this is "sheeting", but that word can mean so many things that it was of no help online. I could find plenty of equipment to do this, but I didn't want to buy something from Alibaba, I wanted to find a service to do this. I finally found one site that actually talked about doing this, and included the magic phrase of "paper converting". From there, I got what I needed.
Even if you don't have the exact same model for sale twice, can you write about the overall category of equipment?
-
A lot of the blog posts and articles that I publish are about objects and products that I do not own. If I believe a blog post about that object or product would be valuable I don't hesitate to spend $10, $50 and sometimes $100 to purchase the item for testing, photos and the ability to speak directly about my experience with the item. I have several articles where several hundred dollars was spent on items for testing, photos and experience.
If you have worthwhile content ideas, don't hesitate to invest in them. When you have great photos and an author who can speak from experience then you have kickass content as long as you can write effectively.
-
We work with industrial equipment, so it very rarely trends on anything. We are in a huge industry but nobody is doing any sort of content well. Not quite sure what direction to go since it seems like uncharted territory.
-
Without owning any item, and without having any knowledge of the product, it makes it tough.
We have a great youtube channel that has over 100k views, and photos are provided by customers so I can't get extras.
-
I was the phone person for awhile. So anything that people asked I have put up in either our About Us section or Frequently Asked Question area. We have an extremely wide variety of things on our site but we don't own any of them, so I have never even seen a product we sell which makes it difficult.
-
One method I've found successful is to leverage what is being discussed on different social media platforms. Through using Google Plus and what is trending on twitter (as well as others), you can discover relevant topics relating to your industry and utilize those topics to create content that is more likely to be shared or visited. See what other companies within your industry are having success posting as an idea.
-
Tell people how to select your products, how to use them full advantage.
Visit a business that uses your product. See what advice they would give.
Take photos and videos... use them to explain upsells.
-
My first stop would e to talk to the person (or people) who answers your phones. What questions do they get? What do people want to know about the product? What do they get tired of answering all the time that you could write about?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should cornerstone content have 3,500 words? Does Google discern words from the main text and from the references?
Is it true that cornerstone content should have at least 3,500 words? I've done some research and found that the recommended amount is between 2K-10k. Also, the content that we create/publish has a lot of references/citations at the end of each article. Does Google discern words from the main text and from the references? Meaning should I count references as part of the word count? Thanks for the help!
Content Development | | kvillalobos0 -
2 Domains, 1 Brand - Content Marketing Strategy Question
I have a customer that has two separate locations for the same business on two different URLs (both connected via Landing Page). I cannot change this. They are in the powersports industry (snowmobiles, ATVs, motorcycles, dirt bikes, etc). The locations are about 10 miles from one another, essentially sell the same brands & products (there are 1 or 2 exceptions), have the same target audience (local & from out-of-state), and have the same goals. They currently rank #1 and #2 for their industry in their area. They now want a content marketing strategy. I face limitations with the CMS (no blog abilities and technical issues that are out of my control), and content marketing can really only consist of custom graphics & custom page creation. Typically, custom pages are utilized by creating Brand Pages describing the major brands to built out authority in those categories, and then try to branch out from there to create individual product-category pages with more unique content to answer more of a question based on the intent. I am very concerned about creating content that will be too similar between the two locations and will thus compete with the other location, so I am thinking I should devise a completely different strategy for 1 location over the other. Is that a good idea? I think with the smaller location, I choose the typical route of creating brand pages, product pages, etc, and then with the bigger location, try to focus on unique content such as buyer's guide, local SEO ideas about the area, FAQs, testimonials, etc. Thoughts/ideas?
Content Development | | Crichardson19900 -
Duplicate Content
Hi All, I am doing work for a rug company that acts as a third party. They have close to 4,000+ products. Each rug belongs to a collection. The collection has one main description that is the same throughout every rug in the collection. Ex. One Collection has 15 rugs, all with the same description. Should I take the time and change every single description? I think the answer is yes but I wanted another opinion. Thanks
Content Development | | Mike.NW0 -
Is there a way to set up a wordpress site so that the content is changed based on a location?
I have a site I am building that has information that shifts based on weather conditions and location. Is there a way to have information sort based on a users geographic location? I am trying to figure out the best way to do this.
Content Development | | Ron_McCabe0 -
Where to add content
Hello, In looking at GA for a client, his top 100 landing pages are all category pages with only a slight amount of articles and product pages. We haven't added content to the product pages, we just rewrote descriptions for unique content. They are about 100-200 words per product. Does that mean we should focus on adding content to category pages first? We're thinking of totaling 500 words or so (though less sometimes) of quality content to category pages. Your recommendations?
Content Development | | BobGW0 -
Same Press Release Content ?
I recently distribute my first ever PR to PRlog site. Now i am planning to move the PR to other PR sites, should i use the same content which i already submitted or again the same thing spun article will do ?
Content Development | | chandubaba0 -
Prevent average users from copying content and pasting into their websites
Please do not respond with a "you can't stop them" comment, I understand this. Most of our pages have content that is duplicated across multiple domains. The recent Google algorithm update focused on penalizing pages that have duplicate content, and it could be one of the reasons that we have been seeing traffic loss. I'm looking for some type of javascsript/php code that will help minimize this issue.If could be code that does not allow you to copy and paste the code without turning of javascript or a dialog box pops up and says "this content is copyright protected, anyone copying this content is subject to legal action" I've found one script that might work http://www.ioncube.com/html_encoder.php My questions are still the same: 1 What is the best method to achieve my objective? 2 Will this additional code affect how the webbots see our site and or affect rankings? I know that anyone can figure out how to get the code, I am trying to mitigate by providing a warning about copyright infringement and making it more challenging to copy our content. Please do not respond with a "you can't stop them" comment, etc, I understand this. Thank you for your comments!
Content Development | | 4RealLocal0 -
Using testimonials to build quality content
I don't see a lot of talk on here about using testimonials to build good content. From what I have seen, the search engines love client testimonials. I haven't found a good service provider for this yet. I'm thinking something combined with Twitter or FB that also allows you to show the content on your site would be great. Can anyone recommend a service like this? I'm checking out a service called, "Quick Vouch" but I haven't tested it yet.
Content Development | | BradBorst0