Site audit and SEO consultation ...who do you recommend?
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I am looking to have an SEO specialist to audit and do consultation on one of my sites. This website never received a penalty from Google but was hit algorithmically and I need to bring it back up strong on the serps.
Who do you recommend from the "recommended list" from MOZ?
Cheers
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eyepaq,
Thanks a lot for your time on studying my site and for your input on this matter.
I have never received a message from Google about spam issues on this site and I just checked the "manual" section and it's empty. I'm afraid it could have been hacked as you stated above, I will need to audit all my link profile.
Cheers
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Interesting enough is that your search engine visibility dropped (actually tanked) between 15 and 29 of April 2012.
http://screencast.com/t/eppZoo73pp
Within this timetable there were several major google updates:
Panda 3.5 (#13) — April 19, 2012
Penguin — April 24, 2012
Panda 3.6 (#14) — April 27, 2012
Although the last one is unlikely to be the cause.
You will need to find the exact cause in order to push the right medicine
Overall the site dosen't look bad and there are no visible issues that can trigger something else. I would first have a look in Web Master Tools under Search Traffic -> Manual Action - just to make sure you are clear of those... If there is something there you will need to tackle that first.
Based on your link profile the site dosen't look like a Penguin candidate. However Penguin is not only about links. Make sure you are not "hacked". To be sure you are not a Penguin candidate just assign someone in your company - an intern maybe - to dl the links from WMT and have a split those in "make sense" and "dosen't make sense" based on the domain / page area and so on. Also have a list with all anchor texts to make sure you are not over optimized.
Om a first look your link profile is not the cleanest of them all but not really a penguin candidate. if you know you are guilty of some past link building campaign - you should start with those links as if some of those networks got "cut" you might be collateral damage - even if you are guilty of building those links so in fact you are not collateral damage.. just damage
I do hope is not penguin as it's hard to recover.
On the Panda side - you will need to clean the site - keep only the content that matter. Get rid of any "support" content and also get rid of content that is just sitting in google's index with no impressions, no clicks, no nothing. Look at CTR really close and try to improve that - by editing descriptions, title tags, adding microdata if possibile.
Hope it helps as an overview and a place to start.
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eyepaq,
Thanks for the tip, I am leaving some information plus the URL for anybody to comment and advice on it but if any of you guys know of a good SEO company please share.
URL: www.woodlandsnewhomes.com
Look at image attached, it is a screenshot from Google Analytics, it took a hit on July 5, 2012 and since then traffic dropped by 54%.
This site was getting 700 to 800 organic visits per day and on July 5, 2012 dropped to 419 but kept dropping and now the site averages 220 to 300 visits per day.
Cheers
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Better to post the URL here and you'll get advice for free from several SEOs and you can compare
For algo based filters there is usually a fast fix and no need for a long expensive audit.
You can also try the web master central and also get advice from professional SEOs and even people from Google (especially since you have an algo filter.
Cheers !
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